Player Power. I am often asked about the Trailblazing Playbook for brands wanting to get involved in sponsoring women's sports and my answer is - it starts with the athletes. Always. The leagues, the media contracts, the ratings, the social buzz doesn't exist without the talent and the social capital of these women on the field/court, and a strong player focused CBA will lead to a strong league, which will lead to stronger economics for all. Player Association partnerships have been unrated and unvalued, it's a way for a brand to tap into the collective group of trailblazing players in this new economy of women's sports. #partnerwithplayers
Founder, Trailblazing Sports Group. Women's Sports Advocate. Sports Sponsorship Guru. Revenue Generator. X ESPN/Disney
There's only one word to describe the new NWSL CBA between the league and the Players. TRAILBLAZING. Tonight's #trailblazingtuesday celebrates the groundbreaking agreement and applauds the leaders from the league, and the NWSLPA, and the players who worked tirelessly for months to create a CBA that will shape the future success of the NWSL for years to come. One thing I have loved during this entrepreneurial journey of starting Trailblazing Sports Group has been learning different aspects of the sports ecosystem. When we started working with OneTeam Partners on women's sports partnerships for the NWSLPA, the WNBPA, and the USWNTPA, my knowledge of Player Unions was limited, but after a year, I am in awe of what these organizations do and how they change the game for the athletes we all love to watch. Congratulations to Jessica Berman & Meghann Burke and the collective group of NWSL Players on this trailblazing CBA! For a deeper dive on the CBA, check out our Trailblazing Marketplace partners The Athletic's coverage & Full Time with Meg Linehan podcast. https://lnkd.in/dRNR8Zaj https://lnkd.in/dUGrRYFv AND rep your NWSLPA merch here 👇 https://lnkd.in/dbNv6SuN Not sure there has ever been a better time than to #partnerwiththeplayers! #trailblazingcba #wesaidnow
