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2mo

What's the most important tool that shippers, carriers, and brokers need in 2025? Our Chief Economist, Paul P., breaks it down in this clip from Samantha Jones's Meet Me for Coffee Podcast. #freightbrokers #logistics #supplychain #meetmeforcoffee

Transcript

What I would say in general is that the volatility is back, will be back in 2025 and you will have to manage what, what does it mean? It would means that you need to know your strength and weaknesses. And by now after 2 1/2 years of recession, most people who are still in the business kind of have a good idea of what these are. But the, the question will be how do you leverage your strengths and weaknesses in the market where you'll have a lot of volatility, meaning potential for, for dropping margins. On both sides of the spectrum and obviously what I'm going to plead for, it's what we do. This is the marketing part. So here you go. The advertising is focus on data. And you know, even though that's what we do and obviously this is what I'm going to say, I think that the the tool that every shipper, carrier and broker has to have, whether it's ours or another will be a framework of analysis that is based on data. And this is no, everybody has an AI play right now. I'm not. AI doesn't create magical form formulas. It's simply extends human insight and knowledge. But you need to do it at scale and in a very short period of time. So therefore you will need to have that kind of tool that would allow you to navigate the market that for sure will be full of surprises in 2025.

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