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The New Travel Trend: Exploring Domestic Destinations A shift in travel preferences is evident, with 49% of Vietnamese travelers opting for domestic locations, while a remarkable 70% of Thai and Japanese tourists favor exploring their own countries. https://ift.tt/x9yBDqW This research, based on a survey of nearly 12,000 participants across nine markets, including 1,000 from Vietnam, sheds light on evolving travel habits and preferences shaping the APAC travel landscape. It offers valuable insights for predicting trends and creating meaningful travel experiences in 2025 and beyond. “APAC presents a wealth of opportunities, but its diversity demands creativity and nuance. Understanding the unique needs of this diverse market is key to success for travel players in today’s dynamic travel landscape. Success lies in translating these insights into creative strategies, bringing travelers closer to the experiences they crave,” shared Caesar Indra, President of Traveloka. Vietnamese Travelers Seek Relaxation on Beach Vacations In Vietnam, the study reveals a preference for restorative and rejuvenating travel, mirroring the APAC average of 26%. For instance, Vietnamese travelers exhibit a strong affinity for beaches, with a selection rate of 59%, surpassing the 56% APAC average, reflecting the unique priorities and motivations shaping their travel decisions. Domestic Tourism Takes the Lead Across APAC, domestic tourism remains the primary driver of recovery, and Vietnam is no exception. Nearly half—49% of Vietnamese travelers opt to explore domestic destinations, while 31% prefer international travel. This is significantly lower than Thailand, Indonesia, and Japan, where 70% of respondents from these countries favor domestic travel. Price Sensitivity Steers Accommodation Choices In most of APAC, price sensitivity plays a crucial role, with nearly half of travelers in markets like Singapore, Australia, Japan, Malaysia, and Indonesia prioritizing price over all else when booking accommodations. In Vietnam, only 37% exhibit this price-conscious behavior. Vietnamese travelers, along with those from South Korea and India, while price-conscious, tend to consider additional factors such as room comfort and amenities when making decisions. Rise of Tech-Savvy Travel Platforms When it comes to digital tool usage in travel planning, 35% of surveyed Vietnamese travelers have embraced these tools. This indicates a growing trust in platforms like Traveloka, which simplify the process of booking travel services and offer flexible options. Cash Remains King During their trips, cash remains the most popular payment method for Vietnamese travelers, with over half (58%) using it. Credit/debit cards (53%) and payment apps like VNPAY and Momo (48%) are the next most popular choices. Social Media Influences Destination Choices When asked about factors that could encourage them to visit a destination not on...

Google on what the travel industry will look like by 2040 New research from Google and Deloitte predicts a staggering 60% increase in international travelers by 2040 🔎 Google analyzed billions of search queries and more than 90,000 data points from the past 50 years in its latest study of global mobility trends. This analysis reveals significant economic connections and enduring trends that will shape the future of travel. In its "Travel 2040" vision, Google predicts that international travel will skyrocket to nearly 2.4 billion trips per year. But the research goes beyond numbers to offer strategic insights with the potential to reshape the travel industry, from identifying emerging travel hotspots to understanding travelers' changing preferences. 🗝️ Key takeaways: 🇮🇳 🇨🇳 🇺🇸 By 2040, new leading source markets-regions from which travelers originate-will emerge, with India, China, and the U.S. becoming the fastest-growing markets among the top five; 🇮🇳 Indian travelers, in particular, are expected to quintuple by 2040, driven by an increase in passport ownership and streamlined visa processes. Known for their digital savvy and quick decision-making, they typically book international flights with an average lead time of less than 50 days; 🇺🇸 The U.S. remains a strong source market. U.S. travelers currently drive 10% of European travel demand and represent 40% of non-European travelers within the region. Highly brand-conscious, 78% of U.S. travelers are willing to pay more for brands they trust; 🇪🇸 🇫🇷 The travel landscape in 2040 will be shaped by both the origins and destinations of travelers. Spain is predicted to overtake France as the most visited country in the world, although the competition between the two remains close. In addition, Mexico will enter the top five global destinations, signaling a shift in popular travel locations. Get the full story at https://lnkd.in/ewkeHBBE

Some Interesting Summer travel trends from Google’s latest Consumer Insights that travel brands ought to be tracking... https://lnkd.in/eaMMbrdf 1️⃣ Affordable Luxury: More travellers are upgrading their experiences, like boutique hotels, without overspending. 2️⃣ Spontaneous Travel: 48% of European bookings last August were made just a week before departure, showing a rise in last-minute trips. 3️⃣ Lesser-Known Destinations: Travellers are choosing lesser-known locations with all the charm of major spots but fewer crowds and lower costs. 4️⃣ Sustainability: Rail travel is on the rise as more travellers opt for greener, eco-friendly ways to explore. At Key Content - Agency we’ve been helping brands create engaging, high-quality content that speaks to these trends for over 10 years. From last-minute travel guides to destination insights and sustainable travel options, our global team of experienced travel writers knows how to craft authentic, localised content that resonates with modern travellers at scale. If you’re in the travel industry and looking to align your content with these trends, let’s talk! #traveltrends #travel #travelcontent #SEO

Travel Trends and Highlights of 2024 2024 has been an exciting year for travel, and a lot has changed. Here's what stood out for me: 🌍 1. Travel is Back (Big Time!) After years of uncertainty, tourism has roared back. It’s not just about ticking off bucket-list destinations anymore; people are craving deeper, more meaningful experiences. "Slow travel" is where it’s at — fewer stops, more time soaking up the local vibe. ✈️ 2. Going Green is the New Standard Sustainability isn’t just a buzzword anymore — it’s becoming the default. Eco-friendly hotels, less plastic, and more train travel (especially in Europe) are reshaping how we think about getting from A to B. People are starting to care about their travel footprint, which is a win for everyone. 🧑💻 3. Tech is Changing Everything AI is everywhere now — from booking trips to getting restaurant recommendations that feel eerily accurate. VR has also stepped up. Trying out 3D tours of hotels before booking? Kind of cool, but also kind of weird. Either way, tech is making travel way more personal and efficient. 🌟 4. Food Tourism is Huge Food isn’t just a side gig for travel anymore — it’s the main event. Whether it’s digging into local street food or joining a cooking class with a local chef, food is how people are connecting to places. The smaller, family-run spots are shining brighter than ever. 🏖️ 5. Where’s Hot Right Now Italy, Portugal, and Greece still rule in Europe, and Asia has its heavy hitters — Japan, Thailand, and South Korea. But South America is definitely on the rise. Colombia and Argentina are killing it with their mix of nature, culture, and food. 🤝 6. People Want Travel to Mean Something There’s a real shift toward supporting local communities. Whether it’s staying in family-run guesthouses or taking part in eco-projects, travelers want to leave a positive mark. It’s not just about taking anymore — it’s about giving back too. 💼 7. Work + Play = The New Normal "Bleisure" (mixing business with leisure) is officially a thing now. People are tacking on extra days to their work trips or choosing destinations that double as remote work havens. Coworking spaces in hotels are popping up everywhere. 📉 8. Travel on a Budget Let’s be real: travel is getting pricey. Flights, hotels, everything costs more. But people are adapting — shorter trips, smarter spending, and choosing destinations that give you more bang for your buck. 2024 reminded us why we love travel in the first place. It’s not just about the places we go, but the connections we make along the way — with people, cultures, and even ourselves. Here’s to more adventures in 2025!👍👍 👍

𝐉𝐮𝐚𝐧𝐏𝐚𝐲 Expands into the Travel Sector: 𝐀 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐭𝐨 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐞 𝐓𝐫𝐚𝐯𝐞𝐥 𝐚𝐧𝐝 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬⁣ ⁣ On September 24, 2024, 𝐉𝐮𝐚𝐧𝐏𝐚𝐲 is set to enter a new era with the signing of a partnership agreement with BiyaheKo, marking a strategic move into the travel and tours industry. This collaboration signifies JuanPay’s growing commitment to offering a more comprehensive service ecosystem that goes beyond financial products.⁣ ⁣ 𝐉𝐮𝐚𝐧𝐏𝐚𝐲, a leading provider of community-based financial services, will now offer travel services directly from its platform, integrating booking solutions, payment processing, and tour packages. This will provide a seamless experience for travelers looking to book their dream vacations, making it easier than ever to access travel services alongside JuanPay’s financial solutions.⁣ ⁣ 𝐀 𝐍𝐞𝐰 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠 𝐢𝐧 𝐓𝐫𝐚𝐯𝐞𝐥⁣ ⁣ This partnership with BiyaheKo introduces travel and tours as part of JuanPay’s services, making it possible for users to book flights, accommodations, and tours while managing their financial transactions—all in one place. The integration of these services highlights JuanPay’s evolution from a financial services provider to a full-service platform capable of meeting the diverse needs of its users.⁣ ⁣ 𝐍𝐚𝐭𝐢𝐨𝐧-𝐖𝐢𝐝𝐞 𝐈𝐦𝐩𝐚𝐜𝐭⁣ ⁣ While many discussions have focused on Boracay’s transformation into a smart tourism hub, JuanPay’s partnership goes beyond the island. With this new service offering, JuanPay will reach multiple tourist hotspots across the Philippines. ⁣ 𝐄𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐈𝐦𝐩𝐚𝐜𝐭 𝐚𝐧𝐝 𝐋𝐨𝐜𝐚𝐥 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐦𝐞𝐧𝐭⁣ ⁣ This partnership is not only a win for travelers but also a boon for local economies. By establishing JuanPay centers in key tourism areas, local entrepreneurs can take advantage of new business opportunities. The project will allow barangay-level JuanPay centers to offer both financial services and travel packages, providing residents and tourists alike with greater access to essential services.⁣ ⁣ JuanPay’s move into the travel and tourism sector reflects its larger mission to create community-based hubs that empower local businesses, drive economic recovery, and meet the evolving needs of the Filipino people.⁣ ⁣ 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐅𝐨𝐫𝐰𝐚𝐫𝐝⁣ ⁣ This partnership signifies a bold step in JuanPay’s journey to revolutionize the intersection of finance and tourism. As the platform expands its offerings, it is setting the stage for more accessible and efficient travel services across the country. By integrating financial services with travel, JuanPay is not just meeting the demands of its users—it’s transforming how Filipinos plan, book, and pay for their travels.⁣ ⁣ This signing event on 𝐒𝐞𝐩𝐭𝐞𝐦𝐛𝐞𝐫 𝟐𝟒 will serve as a defining moment, marking the beginning of an exciting new chapter for JuanPay as it continues to evolve as a dynamic platform for Filipinos everywhere.

Who is leading China’s outbound travel boom? Thank you Jing Daily for featuring our latest travel sentiment report The survey, polling 15,000 Chinese travelers, reflects a broadening market base and sustained growth in international travel among Chinese citizens. Key Takeaways# 1. China's outbound tourism is rebounding strongly, with May 2024 Golden Week travel reaching 87% of 2019 levels and Q2 2024 outpacing Q1 in travel activity. 2. The traveler demographic is diversifying, with over 20% of Q2 travelers aged 35 or older, signaling increased participation from older age groups. 3. Brands should focus on digital platforms for marketing, as Chinese tourists heavily rely on travel apps (20.4%), Xiaohongshu (18.4%), and Douyin (12.2%) for travel planning. 4. Luxury brands should cater to high-spending travelers, as 43% plan to spend at least 25,000 RMB ($3,439) on their trips, with a preference for four-star and above accommodations. 5. To capitalize on evolving preferences, destinations and providers should emphasize health, wellness, and nature tourism offerings, as Q2 saw rising interest in these areas. https://lnkd.in/gYZ5w-Yn

Amazing to see some familiar names make an appearance in this NYT Travel Trends of 2025 article! It reaffirms the trajectory I've been seeing myself : slow, mindful travel is growing as a priority along with "digital detox" vacations, group travel for solo adventure seekers, and a growing interest in the more sustainable footprint of railway travel. Travelers seeking more affordable accommodations with no hidden fees, cozier vibes, are going to be moving away from sterile Airbnb options to home swapping platforms like Kindred that only list primary residences and thus don't contribute to the housing crisis seen in many major cities. Bonus points for staying somewhere with real plants and probably awesome coffee mug collections! Digital burnout is also driving the creation of "digital detox" clubs like The Offline Club® and travel arrangements like Unplugged where human connection and engagement is being cultivated through the cutting of digital ties - even if just for the afternoon or weekend. Simplified lifestyles and cutting back on the blue light is hopefully here to stay. As a solo female traveler, it's been amazing to see the trend of solo/group travel on the rise! This pocket of the industry embraces the reality that starting a journey alone doesn't mean it's got to end that way. Flash Pack stands out as a leader in this field with their focus on travelers in their 30s and 40s and I'm surprised they didn't get the mention, so .... here it is! With this article underscoring the projected challenges travelers will face with airline miles losing some of their spending power, it's no surprise that more people are looking at train travel. Not to mention, with sustainable and responsible tourism being added to many pre-travel check lists as an important value, I think companies like Byway are going to be making big waves with flight-free itineraries. Here's hoping their options can continue spreading to the US market!

Overcoming Challenges in the Travel Industry: Insights from Nisha Jain, Founder of PNM TRAVELLING The travel industry is one of the most dynamic and resilient sectors, offering endless opportunities to connect, explore, and grow. However, it’s no secret that we’ve faced unprecedented challenges in recent years. From the ripple effects of the pandemic to economic uncertainties, the industry has had to adapt and innovate at every turn. As the founder of PNM Travelling, I’ve witnessed firsthand how these challenges can shape and strengthen our approach to creating unforgettable travel experiences. 🌍✈️ 1. Navigating the Post-Pandemic Landscape The pandemic brought travel to a standstill, but it also paved the way for a new era of innovation. At PNM Travelling, we focused on: Flexible Bookings: Introducing policies that prioritize traveler convenience and confidence. Safety First: Partnering with accommodations and transport providers who adhere to strict health protocols. Virtual Travel: Offering virtual experiences to keep the spirit of exploration alive when borders were closed. Adaptability became the cornerstone of our strategy, allowing us to rebuild trust with our clients. 2. Embracing Technology Technology has been a game-changer in overcoming logistical and operational hurdles. From AI-driven itinerary planning to seamless online bookings, digital tools have empowered us to deliver: Personalized Experiences: Customizing travel plans to meet individual preferences. Real-Time Updates: Keeping travelers informed about changes in regulations, weather, and availability. Efficient Communication: Leveraging apps and platforms to stay connected with clients at every step. Investing in technology isn’t just about convenience; it’s about creating memorable journeys tailored to each traveler’s needs. 💻🚀 3. Sustainability and Ethical Tourism As travel rebounds, sustainability has become more important than ever. We’ve committed to: Promoting eco-friendly destinations and accommodations. Encouraging off-season travel to reduce overtourism. Partnering with local businesses to ensure that tourism benefits communities. This approach not only protects our planet but also enriches the experiences we offer. 🌿🗺️ 4. Building Trust and Transparency Trust is the foundation of the travel industry. At PNM Travelling, we’ve prioritized: Clear Communication: Providing accurate and transparent information about packages, policies, and pricing. 24/7 Support: Being there for our clients, whether it’s a simple query or an urgent situation. Thank you for being part of this journey. If you’d like to learn more about how PNM Travelling can make your travel dreams come true, feel free to connect with me. Let’s keep the spirit of travel alive! 🚀 #TravelIndustry #OvercomingChallenges #PNMTravelling #SustainableTravel #TravelInnovation #CustomerFirst #ExploreMore

https://lnkd.in/gnJd8uby #Destination #Local Tour #OTA Destination group tours are not a particularly new product, but their maturity in consumer markets has quickly risen post-pandemic, with their scale doubling compared to 2019. However, for the industry and investors, it is not a winner-takes-all or OTA-exclusive market, as it involves certain complexities. Destination group tours typically include day trips, half-day tours, or local experiences purchased by travelers upon arriving at their holiday destinations. Their appeal lies in freeing independent travelers from the hassle of finding, comparing, and booking local transport, accommodation, dining, and activities. Language barriers also pose significant challenges, though AI is increasingly addressing this issue. Moreover, not all countries have the safety standards of East and Northeast Asia, making night-time travel possible. Destination group tours usually start at easily accessible locations or provide transportation directly from hotels, which is crucial for destinations poorly served by public transport. For example, in Taiwan, the Northeast Coast's Geopark and sky lantern experience routes exemplify such characteristics. In summary, destination group tours combine the comfort of organized tours with the flexibility of independent travel. Taking South Korea as an example, although there is no publicly available transaction data for destination group tours, the transaction volumes reported to the government by various OTA platforms and traditional travel products have rapidly increased, indicating a rise in the number of independent travelers. Consequently, the proportion of tourists directly purchasing overseas destination group tour products is also likely increasing. According to statistics from Wise App and Wise Retail, from July to December 2023, the total payment amount on several South Korean online overseas travel platforms was 1.065 trillion Korean won, an 85% increase from the same period in 2019 (576.1 billion won) before the COVID-19 pandemic. If overall modular travel products have grown 85% relative to 2019, it's undeniable that destination group tours likely performed even better. The next question is, who can profit from this sector? Typically, one-stop OTAs, local activity-style OTAs, domestic comprehensive travel agencies, niche new travel agencies, and even local destination management companies (DMCs) can enter the day tour market from different angles, and the number of agencies specializing in day tours for individual travelers is likely to increase further. Since these products target travelers who have already arrived at the destination and do not need to bundle flights or hotels, the entry barrier is relatively lower for small businesses; the greater resource needs are local transportation and guides. Even focusing on local transport and guides, this is a specialized field. For guides-

Title: The Travel Industry: Navigating the Transformations Pre and Post-Pandemic Hey Travel Enthusiasts! Let’s take a journey (pun intended!) through the rollercoaster ride the travel industry has been on over the past few years. From the golden days of jet-setting around the globe to the standstill of the pandemic, and now to the cautious yet exciting revival, here's a look at how travel has transformed. Pre-Pandemic Era: The Golden Age of Travel Remember the days when booking a last-minute flight to Bali for the weekend was a thing? Ah, those were the times! Here’s what made travel so magical back then: Record Numbers: In 2019, 1.5 billion of us were exploring new destinations! We were unstoppable globetrotters. Affordable Adventures: Budget airlines and Airbnb made it possible to explore the world without breaking the bank. Tech-Savvy Travelers: Mobile apps, online booking, and digital maps were our trusty sidekicks, making travel planning a breeze. Unique Experiences: From cooking classes in Tuscany to trekking in Peru, we were all about those one-of-a-kind adventures. The Pandemic Impact: A Global Standstill Then came the pandemic, and suddenly, our passports collected dust. Here's a glimpse of how it hit the travel world: Grounded: International travel dropped by a whopping 74% in 2020. Our wanderlust had to take a backseat. Economic Hardship: The industry took a hard hit, with many businesses struggling to survive. New Norms: Health and safety became the buzzwords, with masks, sanitizers, and social distancing becoming part of our travel essentials. Post-Pandemic Era: A New Dawn for Travel But hey, we’re resilient! The travel industry is bouncing back with some exciting new trends: Safety First: Health and safety protocols are here to stay, ensuring we can travel with peace of mind. Green Travel: We’re now more eco-conscious, choosing sustainable options to protect our beautiful planet. Local Adventures: Discovering hidden gems in our own backyard has become a new favorite. Hello, weekend road trips! Tech Innovations: Digital health passports, virtual tours, and AI travel assistants are revolutionizing our travel experiences. Flexible Plans: Flexible booking policies mean we can plan trips without the fear of losing out if plans change. The travel industry has shown incredible resilience, and so have we, the travelers. As we venture back out into the world, let’s embrace these changes and continue exploring with enthusiasm and care. How has your travel experience changed? Any fun stories or tips? Share them in the comments below! #TravelIndustry #PostPandemicTravel #SustainableTravel #TravelRevival #AdventureAwaits #TravelTrends #ExploreLocal #TechInTravel Let’s keep the travel spirit alive! 🌍✈️✨