Travis Meeks’ Post

At AnalyticsIQ, we understand the importance of personalized marketing communications and engagement when it comes to patients in healthcare. But what about healthcare providers? Recognizing and understanding the provider-as-a-person can greatly improve the way organizations engage with HCPs and empower them to do their best work.   By linking NPI data with consumer insights, organizations serving providers are able to unlock a new dimension in healthcare marketing in order to foster stronger connections with HCPs and potentially enable them to enhance patient care.   Our own resident healthcare expert, Christine (Boley) Lee, shared her thoughts on this innovative approach to HCP engagement with Pharmaceutical Executive.   Interested in learning more? Check out the article here: #HealthcareEngagement #NPI #HCPs

Organizations across #healthcare must embrace the power of #predictivedata to unlock a new realm of possibilities in #HCP engagement. By doing so, we can move toward a more humanized, empathetic healthcare ecosystem in which providers are supported as individuals, leading to an uplift in patient care and outcomes. #NPI

Explore five effective strategies to enhance your relationship-building efforts with HCPs and ultimately achieve better healthcare outcomes. https://lnkd.in/dM_W-pnq

3 Ways Biopharmas Are Using Field Insights to Better Engage HCPs According to Digital Health Coalition data, only 27% of HCPs say that biopharmas communicate with them in a personalized and relevant way. The latest Veeva Systems Pulse Field Trends Report, a quarterly industry benchmark report analyzing the activity of more than 80% of biopharma field teams worldwide and 600 million HCP interactions, reviews previously published insights into HCP engagement. Learn how three biopharma field teams are turning these insights into action. Download Report Now: https://lnkd.in/e6_Re3CQ

A great article noting the importance of humanizing #HCPs. This supports the idea that, like any customer, approching them with confidence, competence, and credibility can win the day. Beyond the Scrubs: Understanding #HealthcareProviders as People for Increased Engagement https://lnkd.in/edkR63ya via @PharmExec #HelpRepsKeepTheirEdge #IntelligentFieldExcellence #Biopharma #SalesLeadership

Explore five effective strategies to enhance your relationship-building efforts with HCPs and ultimately achieve better healthcare outcomes. https://lnkd.in/dM_W-pnq

Fascinating perspective to improve messaging to HCP's in a personalized manner that will better resonate with them. Linking consumer and demographic data to NPI data in a way that demonstrates the brand not only cares about the patient but the provider as well. "Recognizing HCPs not merely as conduits of care but as individuals with their own unique characteristics, interests, and life stories marks the beginning of a powerful transformation." The ability to smartly link data sets and facilitate data integration, whether through tokenization or other mechanisms, combined with adaptive AI content development and insights is an exciting opportunity for us to expand our communication channels and to speak to HCP's about topics that matter to them most. Have you seen any pharmaceutical companies making progress in this area yet?

🌟 Starting Tomorrow: Navigating the HCP Engagement Journey in Pharma Join us for a special five-day series where we delve into the crucial elements of customer journey mapping in the pharmaceutical industry. Each day, we will explore a different component of the journey that healthcare professionals (HCPs) undertake as they engage with educational content and clinical data, ensuring all discussions align with ABPI guidelines. 🔍 What to Expect Each Day: 1. HCP Engagement: Learn how HCPs engage with educational materials and clinical data to better understand treatment options and patient care advancements. 2. Emotions: Discover the role of emotions in the HCP journey and how understanding these can enhance communication and support. 3. User Actions: Examine the actions HCPs take during their engagement and how these insights can inform more effective content strategies. 4. User Research: Understand what HCPs seek during their preliminary research and how aligning your content with their needs can improve their access to relevant information. 5. Solutions: Identify ways to streamline and enhance the HCP journey to minimize challenges and support their decision-making process. 🛠️ Our Goal: To equip you with actionable insights and strategies to optimize your omnichannel marketing efforts, making them more effective and compliant within the UK pharmaceutical sector. Stay tuned as we unpack each element, starting tomorrow, and discover practical approaches to elevating HCP engagement through sophisticated journey mapping. 📩 Curious about enhancing your marketing tactics? Stay tuned and connect with us at marketing@cmbcommunications.uk for personalized strategies. #CustomerJourneyMapping #PharmaMarketing #HealthcareProfessionals #DigitalMarketing #CMBCommunications

Great to see the industry actioning on Veeva's Pulse insights from this past year In summary: - Digital content shared by pharma sales reps is highly impactful - Field Medical plays a key role in driving adoption of new therapies - Physicians want to engage digitally via compliant channels ... most importantly, this doesn't change how often they see pharma reps face-to-face

The latest Veeva report showcases 3 biopharma's using insight to improve patient starts, drive adoption and maximize digital engagement! Read the complete report here: https://bit.ly/3HQnJ16