TRBusiness - Travel Retail Business’ Post

Today mark's our first birthday, almost exactly one year ago the Financial Times broke our story on the cover of How To Spend It, and it's been an incredible journey since that day. Looking back, we have managed to garner so many amazing industry highlights in just one year. From gaining Gold at the “Gin Masters” awards by the Spirits Business, to being listed as GQ Magazine’s “Best Gift for Christmas 2023”, to Emma & Alex winning Soho House & Co’s “Entrepreneur of the Year” award. Or from featuring with British Vogue twice, on their “What’s in my bag?” and “The ultimate British taste test” series. Or to Forbes’ glowing write up on Renais, with their article on Alex Watson and Emma's success; “Alex And Emma Watson Are Not Making ‘Celebrity’ Gin At Renais”. We now are proud to say that we have over 100 listings across the UK in some of the most impressive bars, restaurants, department stores, and hotels across Britain, including but not limited to GAUCHO, Eve Bar London, Selfridges, The Stafford London, Hawksmoor, The Carlyle, A Rosewood Hotel, Raffles Doha , M Restaurants, HIDE, Maison Assouline. We are now distributed internationally across 12 markets, notably in the top 6 markets for ultra premium gin; France, Germany, Italy, Australia, the UK signing with our recent collaboration with Proof Drinks in February, and our upcoming launch in the US. We have been so overwhelmed by the response we have had and the amount of loyal customers and followers we have gained. We feel so lucky to have been able to launch not only our hugely successful First Edition bottle, but a further 2 special editions. The sold-out Artwork Edition designed by our Co-Founder Emma Watson, was sold out within a week and won The Spirits Businesses “Marketing Move of the Month”. Now, we are excited to share our latest special edition, the Édition Anniversaire, launched as a celebration of our first birthday and one year of exceptional taste. Looking forward to the year ahead, we're incredibly proud of the foundations we've build, and whats to come next. With plans to be launch our own apparel line this Summer and a national distribution agreement Republic National Distributing Company, there's a lot more to come from us, so keep your eyes peeled. Thanks for your ongoing support, Santé, Team Renais Discover the Renais Édition Anniversaire, https://lnkd.in/gERbwDhn

this is a lesson in brand activation and fidelity to brand positioning all we need is who we are.

“The first type of follow-up is conducted to absorb the customer. However, after working together and holding the event, you still need to follow up and stay in touch with your customers through various methods. Don’t let the customer forget you. Look for ways to cause customers to always refer to you for future events.” Master Steve #eventorganizer #birthday #eventmanagement #festival #events #live #eventplanning #catering #food #wedding #entertainment #masterstevemind#music #vanue #weddingplanner #fashion #decoration #eventdesign #eventplanner #event

Champagne not ‘Bubbly’; Veenus’ Promise to our Guests One of the most repeated feedback comments from our luxury train experience was our guests’ delight to receive champagne and not prosecco, cava, crémant or even sparkling wine. Isn’t it disheartening to think that customers have lowered their expectations so much that when they actually receive what is promised they are surprised? Furthermore, the 'champagne welcome' was just that – not a small half glass of something bubbly but three top-ups of real champagne. At Veenus we pride ourselves on our delivering what we promise. And it is delivered with flair and generosity. Where possible we strive to deliver a little more than we promise as an extra commitment to service and hospitality. A service promise complements your brand’s vision. However, it has its own role too. It brings to life the brand vision, making it real. While your brand’s clever and catchy motto may sound good, it only holds true significance if your team and product actively deliver on this promise in an authentic manner. Here’s to making every service promise a toast-worthy occasion! #champagnewelcome #brandpromise #servicepromise #brandvision #authenticservice #hospitality #luxurytrainexperience #toasttoservice #delightyourguests #customerexpectations  

Walking on champagne bottles in heels. Metaphor for founder life, or Moët Hennessy activation? That's not me in the photo, but it was still a real whirlwind at my first-ever Tales of the Cocktail Foundation conference last week! A few takeaways from 4 straight days meeting with brands, agencies, and mixologists, over increasingly elaborate cocktails in New Orleans' 95+ degree heat: 1. The alcohol industry is truly a small world. Everyone knows everyone across brands, events, and venues, and it was so nice to see brands collaborating rather than competing across activations. 2. It's easy to separate the *product brands* from the *lifestyle brands* when you're stopping by dozens of booths and experiences in a row. Some brands brought their world so clearly to life, you wouldn't even need to see their logos (Shoutout to William Grant & Sons Hendricks Gin, Sweet Gwendoline French Gin, Moët Hennessy, Samson & Surrey ) 3. Other brands faded into the mix - the cocktails stood out, but not the brands within them. I heard so many people throughout the week saying they’d just tried the best drink, but couldn’t remember which brand, the events just blended together. Not exactly something a brand would like to hear after spending hundreds of thousands of marketing dollars. 3. The key difference between #2 and #3 was interactivity. Brands that built gamification into their activations were not just more memorable, but more likely to drive word of mouth. 4. Finally, the gratitude for bartenders was real. The spirits industry is unique in depending almost entirely on third parties - stores, bars, bartenders - for sales. The focus through the conference on relationship building and giving back was lovely. Already looking forward to next year! Rebecca Stein #gamification #eventsmarketing

Experience luxury and authenticity with Bandero Tequila, the ultimate blend of tradition and flavour. Learn more on our blog and elevate your tequila game!

Champagne sales are down 12% this quarter 📉 And here's why... There's obviously a tonne of reasons this could be: cost of living, people drinking less, new entrants to the sparkling category getting more traction. But I'm also sure there's a brand element to it. For ages I used to think Champagne was the only wine category that really had brand nailed. Investing in it YoY and trading on image, when others seemed to think it wasn't necessary. It's true, they seem to understand the importance of it more than most, but now think their take on it all is outdated. For the most part Champagne trades on an old and stuffy image of luxury - fine dining, dinner jackets, tickets to the Opera, perfectly curated photography, and cliché classical music. Not only does that increasingly feel irrelevant to a new generation, it's also less relevant within the luxury brand space too. Just look at what top luxury fashion brands are doing - Chanel in Manchester for example - and you can see how even £££ products can be stay culturally on-trend, relatable and relevant. All without cheapening the brand. I think Champagne houses should take a lesson or two, and maybe they'd be able to stymie a bit of the downturn in sales. What do you think? 🤷🏼♂️ Link in comments. ----- For anyone interested, we're currently working on this exact issue for a English sparkling wine brand hoping to position them very differently in the premium sparkling wine category. Watch this sapce. #wine #drinksindustry #luxury #brand

Experience luxury and authenticity with Bandero Tequila, the ultimate blend of tradition and flavour. Learn more on our blog and elevate your tequila game!  

Experience luxury and authenticity with Bandero Tequila, the ultimate blend of tradition and flavour. Learn more on our blog and elevate your tequila game!

Today on my counter, I have got Hennessy VS Cognac. Hennessy V.S (Very Special) Cognac is one of the most popular and widely recognized brands of cognac in the world. Here are some key facts: 1. Origins and History : Hennessy was founded in 1765 by Irishman Richard Hennessy in the Cognac region of France. The V.S designation means "Very Special" and indicates that the youngest eau-de-vie in the blend is at least two years old. 2. Production Process : Hennessy V.S is made from a blend of around 40 different eaux-de-vie (distilled wines) that are aged for at least two years in French oak barrels. The oak imparts flavors and color to the cognac. 3. Flavor Profile: Hennessy V.S is known for its rich, robust flavors with notes of oak, vanilla, and toasted almond. It often has hints of fruit, such as apples or citrus, and spices like cinnamon and clove. 4. Usage : This cognac is versatile and can be enjoyed neat, on the rocks, or as a key ingredient in cocktails like the Sidecar, French 75, or a classic Cognac and Coke. 5. Popularity : Hennessy V.S is one of the most popular cognacs globally, particularly in the United States. It has a strong cultural presence and is often referenced in music, movies, and pop culture. 6. Brand Reputation: Hennessy is part of the LVMH (Moët Hennessy Louis Vuitton) group, a leading luxury goods conglomerate. It is renowned for its quality and heritage, maintaining high standards in its production methods. 7. Marketing and Partnerships : Hennessy has engaged in various marketing campaigns and partnerships, often collaborating with artists and musicians to enhance its brand appeal and cultural relevance. These elements contribute to Hennessy V.S's status as a premium and well-loved cognac. #bartenderlife #cognac #bartender #openforwork #hireme