Treet’s Post

Let's talk Super Bowl, but not the game instead the commercial breaks, which arguably steal the show for many viewers. This year, the buzz centers around Kanye West, who invested $7 million for a 30-second ad slot. Despite claiming near bankruptcy, West chose an unconventional route: selfie video on his iPhone in from the car, candidly directing viewers to his website for his latest shoe release. Opinions on this strategy vary widely. Some view it as a simplistic approach sounding like a kid starting a business, others as a stroke of marketing genius, and a few thinking he is outright crazy. Regardless of the perspective, the results speak volumes: West's website garnered $19.3 million in sales, and his new album, Vultures, ascended to number one in over 100 countries by the end of the day. The takeaway for the business and marketing professionals? While high-production storytelling has its place, Kanye's success is a reminder that authenticity can resonate powerfully with an audience. #socialmedia #marketing #business

5 brands lessons I learnt on Sunday!! on Sunday evening one of our clients got tickets for us to attend funnybone live concert. though night movement is not really my thing but we had to honour the invitation. I saw all the patnaring brands display their services and so many things came to my mind. ✔️ all patnaring brands had a stand to showcase their product all through the event. ✔️ when it comes to buying and selling there's no time for it because they sold all through the night. ✔️ they knew why they were there, they didn't leave their stand to go inside the hall to enjoy the show. ✔️ collaborations is very important for any business growth. ✔️ building any brand takes a lot of hardwork and dedication 👏 do you have other brand lessons 🤔 please share in the comment section 🙏 Happy Tuesday everyone 🧡 #advertisingmedia #linkedinforcreators #linkedingrowth #linkedincommunity

Why risk starring in the next episode of "Hoarders" when you could be the star of your own personal brand? Your future self will thank you—and you won't have to worry about being buried under a mountain of plush toys on national television! Don’t be like us. Invest in your personal brand. And now..A poem for Rose Moran from Pria Crofskey: Squishmallows: soft, cute, and utterly adorable. They provide comfort, warmth—a cuddly embrace. Rose's house overrun, a plush invasion in every space. Essential charm infused, courtesy of Squishmallows' grace. *** 👋 We're Crafted Identities, a firm that builds connections. We help #brands and individuals develop relationship through #marketing and we help teams build bonds by finding the best talent for marketing & #businessdevelopment through #executivesearch. Follow us to learn more. #personalbranding

Sports teams either have a vibe, OR, they are working day and night to get a vibe. But how is a vibe created? Is it the music you play? The fans? The players? The wins and losses? The food on offer? The activations? The ticket price? The merch? The staff? Spolier: It's everything. Everything matters - every staffer, every player, every idea, every touchpoint, everything you do in the boardroom and everything you do that is public facing. All parts of the recipe. All laddering up to something bigger. Start with the community. Those closest to it. Those with the passion. And listen and learn. Your vibe is a collaborative effort that never ends. This video has a vibe. Video by Chris Hue

"One of my favorite things to do is highlight our participants and families on our social media and celebrate their success. The more we can share the impact of GiGi’s Playhouse Chicago with our community, the more interest we get from others in how they can get involved." - Anna Machuga, Board of Managers Communications Chair, GiGi's Playhouse - Chicago This Friday, do what Anna does and share your GiGi’s Playhouse moments in the comments below, or share this post to see how far we can spread those Friday vibes! #gigisplayhouse #gigisbelieves #generationG #downsyndromeprograms #downsyndromeachievement

During the last Superbowl, Dove (the beauty brand) spent 7Mn$ for a 30'' advertisement with 0 product images and 0 product features. The entire ad featured: how girls drop sports because of low body confidence. A risky investment? Not at all for Dove. In our latest Impact 3X newsletter, we talk about how to create successful impact brands, the correlation between wealth and social progress, and Shopify's new employee growth model. Link to Newsletter in comments

🎤 The Heinz-Taylor Swift Crossover We Never Knew We Needed 🍅 So, a pic of Taylor Swift munching on chicken with ketchup and "maybe ranch" goes viral. What happens next? Heinz doesn't miss a beat and unveils 'Seemingly Ranch,' a condiment mash-up inspired by Taylor's game-day grub. Talk about seizing the moment! 🌟🍽️ But wait, there's more. State Farm joins the party by skillfully positioning their iconic Jake right next to Kelce's mom, capitalizing on the Taylor-Kelce buzz. The result? A 22% spike in viewership and an additional 2 million female eyes on the screen. 📺👀 Let's break it down: What's the takeaway for businesses? It's all about agility and creativity. With the right blend of niche campaigns and celebrity power, you can leave an indelible imprint and reach a mega audience. 🚀

Do #SuperBowl #ads work? This year's SB ads were expensive at $7 million each. They are designed to create a buzz. That means they get people talking. A 2015 McKinsey & Company study says that word of mouth accounts for 20-50% of purchases. I'll comment on whether or not they worked on me, a Gen Xer with decent buying power: 1. Dunkings boy band with Ben Affleck, Jennifer Lopez, Matt Damon, and Tom Brady -- I like this one the best and it's one that my friends are mentioning the most. I like math and Matt starred in a popular math movie. He also does a good deadpan look and eye roll line in the ad. Matt and Ben are super likable. Bennifer is a thing again. It reminded me that I love Dunkin coffee and now I want to go to Dunkin. I wasn't thinking about it before. I am already a huge Dunkin Donuts fan and always go back to Dunkin Donuts in Euclid, OH, where I grew up, for a cup of the best coffee in the world and sometimes a donut. Dunkin came late to San Jose, California, where I live so it became a more beloved brand when it was very hard to get. 2. Mayo Cat with Kate McKinnon -- Cat mom is searching in the fridge for a snack. The cat says, "Meow" or "mayo" depending on how you hear it. Kate represents the LGBQT community so it's a politically correct and modern ad: She's the first openly gay SNL cast member. A+ on the diversity front. The cat gets on a popular morning show due to its gift of gab. The concept is clever and people love animals in ads: Think Clydesdale horses and the puppy. I added it here because my brother-in-law in New Jersey mentioned it to me as his number one. It's cute but two things turn me off so it's not my winner. First I don't like the concept of Pete Davidson dating a cat: It's gross weird. By the way, when he was on SNL he was by far my favorite cast member. He's hilarious like Adam Sandler. The second reason this did not win first place is that they took the ad premise too far. I would have added a dog that said, "Woof" but meaning "roof" instead of acting like a meow is a big deal. 3. Dr. Umstick. I watched this once and it took me a minute to realize that it's Drumstick ice cream treats. Get it? Dr. Umstick = drumstick. The fact that it was not obvious made it more clever. Now I'm craving Drumsticks as a result and I have mentioned the ad as funny and clever to friends and family. Will I buy more Drumstick ice cream treats? Time will tell. I try to buy more leafy greens than any ice cream at this time of year. By the way I did not like the Bud Light ad with Peyton Manning. I did not understand it, for one. Secondly, I'm tired of seeing Manning's face everywhere. Third, Coors Light tastes better than Bud Light. I was tired of Tom Brady too but putting him in an ad with Ben and Matt made sense because they are associated with Boston. He's most associated with the N.E. Patriots. #publicrelations #buzz

🏈 It's the day after the #Superbowl!!! And while most folks are still talking about the nail-biting game and overtime win - I'm just hyped about the ads and half-time show 💁♀️ For today's edition of #IconicAdsMonday, I'm sharing five ads that I think nailed it this year. What I noticed as an underling theme across my favorite ads and the halftime show was nostalgia. The ads were clearly targeting Millennials, a generation maturing into their new phase in adulthood and a higher earning bracket. ⭐ Here are my top 5 ⭐ 🍩 Dunkin': This was by far the standout. Anything with a heavy Bostonian accent and Fat Joe has my attention. Not only did they pay homage to one of my favorite films (Good Will Hunting), it pulls back the curtain on one of the most followed Hollywood couples - J.Lo and Ben Affleck - who famously got back together after decades apart. The ad is just the right amount of cringe, and plays enough fun at itself so you know to laugh along. Interestingly, it was produced by Ben Affleck and Matt Damon's own company, Artists Equity, and is part of a multipart commercial series. Curious to see what other campaigns they develop! 🥗 Uber Eats: I'm a Friends and Spice Girls fan, and somehow they managed to incorporate both into this ad. It was memorable and funny, while also expanding the awareness about what one can order with Uber Eats (i.e. that it isn't just food). Agency: Special U.S. ⛰Mountain Dew (PepsiCo): As a Parks & Recreation fan, I loved seeing Aubrey Plaza here. While I know she often plays into her deadpan expressions and dry sense of humor, they really hit the mark here in an effective way. Plus: the cameo at the end was fun surprise! Agency: Goodby Silverstein & Partners 🚗 BMW Group: Who doesn't love Christopher Walken? Here, we see the famed actor running into folks impersonating his legendary cadence. While the message of originality is nothing new with car ads, the way they executed this was superb. And again, great cameo in the end. This ad was also produced by Goodby Silverstein & Partners. 💻 Squarespace: I'm not sure I even want to know how much money they spent to get THE Martin Scorsese to direct their advertisement, but I loved the narrative and the message. It played up current events while evoking the message that Squarespace helps you standout. Agency: In House. What were your favorite Superbowl ads this year? Links to all ads shared below 👇 #Superbowl #Advertisements #BenAffleck #MattDamon #NFL #JLO #JenniferAnnisten #VictoriaBeckham #DavidBeckham #AubreyPlaza #MartinScorsese #ChristopherWalken #Usher #Ads #Marketing #Advertising #Dunkin #MoutainDew #BMW #Squarespace