TREND: PR, Branding & Social Media’s Post

💜 𝐓𝐑𝐄𝐍𝐃’𝐬 𝐈𝐧𝐭𝐞𝐫𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: 𝐋𝐚𝐮𝐫𝐞𝐧 𝐒𝐞𝐛𝐚𝐬𝐭𝐢𝐚𝐧🎶 Lauren Sebastian is TREND’s Music Publicity Intern, who started in early 2024. Her diligent attitude and responsibility for work are great assets to TREND. We are happy to have her on our team! 🤍 🎙️: 𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗮𝗶𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽 𝗮𝘁 𝗧𝗥𝗘𝗡𝗗? During my time at TREND, I have gained many skills, including a comprehensive understanding of how the PR process works from start to finish. My responsibilities have included researching reputable press outlets, initiating contact with the press, crafting press releases, and engaging in various other tasks. I've also developed my skills in boosting social media presence by increasing our client's engagements across their social platforms. Additionally, I’ve expanded my networking capabilities and deepened my insight into the intricacies of the music industry. 🎙️: 𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽? My favorite aspect of the internship is how hands-on our daily tasks are. These tasks provide us with valuable experience and knowledge that not a lot of internships do. The senior staff provides supportive guidance when educating us about our tasks and are always open to helping us in any way they can. 🎙️: 𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝗽𝘂𝗿𝘀𝘂𝗲 𝗮 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? Growing up, I have always found comfort and inspiration in music and developed a deep love for it. Whether that be through performing, keeping up with my favorite artists, or just losing myself in it, music has always been a constant in my life. I can't see my life without music being a part of my daily life, and my passion for it has driven me to pursue a career in it. The music industry’s constant evolution excites me, presenting both challenges and opportunities that fuel my ambition. I’m eager to dive into its vibrant culture, where creativity thrives, and make my mark in this dynamic field. #musicindustry #intern #internship #earlycareers

💜 𝐓𝐑𝐄𝐍𝐃’𝐬 𝐈𝐧𝐭𝐞𝐫𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Jordan Forster 🎶 🎙️:  What skills have you gained from your current internship at TREND? My internship at TREND is preparing me to succeed in a professional working environment, from collaborating with team members and navigating digital media platforms to generating traction through engagements. TREND has broadened my PR skillset through my tasks writing articles and press releases for clients while receiving feedback from senior staff members. 🎙️:  What is your favorite aspect of your internship? My favorite aspect of TREND is the work environment. The senior staff members have been nothing but supportive and welcoming towards all of the interns. Most of the senior staff has started out as TREND interns, which is not only motivating but demonstrates the strong and loyal bonds curated in our office. 🎙️:  What inspired you to pursue a career in the music industry? Music has never been something that I was looking for. I have always been surrounded by music and have family members working in the industry. As an advertising student, I love being able to make my mark by promoting something I have a passion for. Through this internship, I have come to love listening to artists and assisting them to get the recognition they deserve for their talent. #musicindustry #intern #internship #earlycareers

💜𝐓𝐡𝐢𝐬 𝐰𝐞𝐞𝐤'𝐬 𝐈𝐧𝐭𝐞𝐫𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Kaitlyn Barnett✨ Kaitlyn is TREND's Music Publicity Intern, who has been here for the last couple of months. Her positive energy enhances our team, and we are incredibly proud to have her with us! 🤍 🎙️𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗮𝗶𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽 𝗮𝘁 𝗧𝗥𝗘𝗡𝗗? : I have learned the ins and outs of being a publicist for different clients, starting from researching different outlets, to securing an article on behalf of a client in the press. I have also learned how to network and make connections in the music industry. I also feel like I am learning about different global issues too, with the many Black Out Tuesday topics championed by the TREND staff. 🎙️𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽? : Working in a very safe environment that prioritizes interns' values and knowledge instead of making us do busy work or making us feel like we're dumb if we ask for clarification or help. The TREND staff also helps us feel connected to each member of the company by taking the time to conduct interviews each week to break down the usual hierarchical barriers in a successful business to humanize them and see the multiplicity of personalities of each team member. 🎙️𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝗽𝘂𝗿𝘀𝘂𝗲 𝗮 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? : The reason is to help my older brothers, whom I looked up to, navigate being artists in the digital age and trying to grow their careers. I also felt like my strengths did not lie with being an artist myself, but still surrounding myself with musicians. Since I’ve always wanted to do something with music and see if I can help not just my brothers but other independent artists with their journey, my intentions shifted. I also find the business and music marketing aspect really interesting the way things continue to evolve with the evolution of the internet and social media. #musicindustry #musicbusiness #internship #earlycareer

11 years ago was my first day of my internship in A&R at Warner Music Group, here are 5 things I learned during college internships in the Music Industry. (And yes, I picked up the kind of drugs that you have to show your ID to the pharmacist for at CVS. A band was in a recording session and the lead singer was sick and needed the good stuff.) 1) Listen to every conversation you can. If you're allowed, sit in on meetings (quietly) and listen in on phone calls. Take notes and, after, find a time with your supervisor to ask questions about it. 2) Read every email, contract, etc. that comes across your desk. I primarily did this when I worked at WME | William Morris Endeavor, but this is what helped me get comfortable understanding key terms of contracts and how they're negotiated. 3) If you don't have an assigned project, look out for opportunities to add value (and, in most cases you're supporting an assistant or coordinator, so ask them!) As an intern, some projects that I came up with along with the assistants I supported included: organizing cabinets of CDs (guess that wasn't helpful long term...but I got to take home whatever I wanted!), started an industry newsletter for the office (Noah Simon suggested this to me), and listened to demos and flagged the ones that were worth a closer listen and why. 4) Say yes! Even if something seems boring, like making copies for a meeting, it's important to immerse yourself in that office and get a better idea of what it might look like to be an entry-level employee there. Most major internship programs now will give you plenty of interesting projects, but any internship is what you make of it. 5) Talk to people outside of your immediate department. This is a great way to build relationships that might turn into future internships or jobs (your department won't always have an opening when you graduate!). Additionally, you can learn lots about other divisions and what they do and possibly find a dream role you never knew existed! What did you learn as an intern? #internship #intern #musicindustry #college

💜 𝐓𝐑𝐄𝐍𝐃’𝐬 𝐈𝐧𝐭𝐞𝐫𝐧 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭: Kendelynn Watkins 🎶 Kendelynn is TREND’s Music Publicity Intern, who has been here for the last couple of months. Her creative attitude and passion for work are a great force in the TREND. We are happy to have her on our team! 🤍 🎙️𝗪𝗵𝗮𝘁 𝘀𝗸𝗶𝗹𝗹𝘀 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗴𝗮𝗶𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽 𝗮𝘁 𝗧𝗥𝗘𝗡𝗗? : I’ve begun to develop networking, technical, and research skills at TREND, along with media relations, overall industry knowledge, and ways to contribute to the success of campaigns. Additionally, I have learned how to leverage digital platforms to enhance brand visibility and engagement strategically. 🎙️𝗪𝗵𝗮𝘁 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗮𝘀𝗽𝗲𝗰𝘁 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗶𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽? : As a very hands-on, visual learner, TREND's commitment to providing interns with hands-on experience in both the Publicity and Social Media divisions is my favorite part of the internship. I also enjoy that I can learn from and work directly with senior staff members, sending and writing pitches and press releases with their guidance. 🎙️𝗪𝗵𝗮𝘁 𝗶𝗻𝘀𝗽𝗶𝗿𝗲𝗱 𝘆𝗼𝘂 𝘁𝗼 𝗽𝘂𝗿𝘀𝘂𝗲 𝗮 𝗰𝗮𝗿𝗲𝗲𝗿 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆? : Music has always been a driving force in my life, whether it be songwriting, keeping up with music trends/news, or just blasting and singing my favorite songs in the car. Music is necessary in my daily life, and I honestly can't see myself doing anything else. I have a deep passion for the industry paired with a drive to succeed, and with the ever-changing entertainment industry, I know there will never be a dull moment and always something new to learn. #musicindustry #intern #internship #earlycareers

The challenge for organizations lies in conducting a candid assessment to determine whether their operational needs and objectives are best met through the engagement of an intern or the commitment to a part-time or full-time employee.

🏆 What were July's top 3 opportunities on the ERIC app? 💡 WHY they were so successful? 🙋 Let us talk you through it... -------------------------- 3️⃣ Internship: 'This Global Media Brand is Looking for an Intern' This post about Monocle's radio internship did extremely well, despite radio opportunities often being overshadowed by film and TV. We believe the title did a great job at hooking people in. a) it immediately established it was a 'global' organisation, suggesting potential travel b) the word 'media' is vague enough to interest people who have never considered radio before -------------------------- 2️⃣ Internship: 'Launch your Creative Career with Cannes Lions Now' The majority of young people have no idea what Cannes Lions International Festival of Creativity is. Yet, this opportunity defied the odds! We think the appeal of Cannes enticed people to find out more, and the description of the internship benefits were undeniably good. a) they were incredibly specific about what you would be doing on the internship and the skills & experience you would gain b) they mentioned a free trip to Cannes as you would be part of the team working on the 2025 festival -------------------------- 1️⃣ Open call: 'Showcase your Creativity on the BBC 🥳' This went viral on ERIC's tiktok, with over 230,000 views! The success of this opportunity can be put down to 2 things: a) the BBC is a big name that most people are keen to get on their CV b) there were zero barriers to entry to apply. No experience needed, fully-remote, a clear ROI of time spent applying, multiple spaces available for applicants -------------------------- And there you have it! The best of the best on the ERIC app from July 2024. Want to get your opportunity on the ERIC app? Contact selina@meet-eric.com and we can hook you up with a free profile and 3 free posts! #creativecareers #internship #opencall #creativeindustry #creativeindustries #careersopportunity #opportunity #entrylevel #earlycareers

This but for every industry.

This week we’re highlighting Colby Bradford, our second Brand Management intern! Colby’s creativity and passion have been an asset this summer! What skills have you gained from your current internship at TREND? The TREND team is very intentional about giving interns the opportunity to grow in their professional portfolio. I’ve learned so much about the work that goes into managing upcoming artists, from creating content to helping artists show off their unique brand! What is your favorite aspect of your internship? My favorite aspect of interning at TREND is the community that the staff have built. Whether you’re an intern, client, or employee you can feel the energy and care out into this company. What inspired you to pursue a career in the music industry? I’ve been playing music for most of my life. Music has the ability to move and connect people deeply, and throughout my life I have felt that impact. The ability to show people new music that can move them here at TREND has been incredibly rewarding. #internship #musicindustry #brandmanagement

Gain some music industry and client management experience with this internship...