PAI Partners to Acquire majority stake in Beautynova for €330mn
In a significant move in the consumer beauty space, private equity firms PAI Partners and Bluegem Capital Partners , have announced PAI's agreement to acquire 51% of Beautynova, a leading global professional haircare platform, from Bluegem.
The €330mn deal will see PAI becoming the majority shareholder with a controlling stake, while Bluegem will retain a significant shareholding alongside a syndicate of Bluegem co-investors.
Headquartered in Italy, Beautynova boasts a premium portfolio of brands, including milk_shake®, z.one concept™, and Medavita. With over 18,000 formulas, it is a key developer of professional haircare products across treatment, coloring, and styling, exporting to more than 70 countries.
Under Bluegem's ownership since 2020, Beautynova has witnessed remarkable growth, more than tripling its sales and expanding geographically, particularly in the US, which now accounts for 18% of its sales.
With PAI's extensive experience in the Food & Consumer sector, having completed 38 buyouts in this domain since its inception, Beautynova aims to accelerate growth across its major markets, leveraging PAI's expertise to adapt to evolving consumer trends.
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I will definitely attend!