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If you're driving BFCM to a landing page with a subscription option, think through how to make the subscription option even MORE of a no-brainer. You don't have to just offer sitewide discounts. Gifts, a free order... Keep positioning the subscription option with more value than any other purchase.

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Some pop a bottle of champagne and throw a party. Others dance. We do all that plus we buy SSDs and put our new client's names on them. Want your name on the next SSD we buy (and start a party at Magic Friday)? Message us via LinkedIn or visit MagicFriday.tv to get started. #newclient #feelslikefriday #newbeginnings #businessgrowth #videoproduction #socialvideo #magicfriday

🐾 Tabby's cookie paws are ready to deliver the sweetest delights! 🍪🐾 Get your hands on Thin Mints, Trefoils, and more. Slide into our DMs to place your order! My goal this year is to sell 250 boxes! Please help me and if you don't want cookies, send me a cheer on my site! Order Link in First Comment

My wife was given a Stanely Cup as a gift. I see them everywhere, what’s going on… When I drop off and pick up my kids from school I see almost every kid carrying around a Stanley Cup. 🥤 How has everyone fallen under the Stanely Cup spell. I hopped on Amazon and saw they are selling for $40 for a 40-ounce cup with handle. You can also buy accessory toppers. 🐓 🐭 Adorable little animals that keep a lid on the straw. 🐷 🐯 This can cost you $7 for 10. You can change them out every day. 🐸 🐧 Including tax, you can drink water in style for somewhere near $50. I then looked up just a regular metal, 40-oz water cannister. The least expensive one I could find was $20. 🥤 It holds and delivers water to its patron just as effectively as a Stanley. It didn’t come with the adorable straw toppers, but you can order it in multiple colors. With no real added drinking benefit, The Stanley cup with toppers was selling for a 150% premium. 😱 What is the cost of drinking water in style? What is the premium for a fad? I know it’s only a $30 difference, but consumers do this all the time. We want what is style, what looks cool, and what everyone else has. And we will pay up for this appearance. (For the record, we have two Stanely Cups in our house.) What have you paid up for when you knew there was no real functional benefit? (We all do it, be honest with yourself 😁)

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#FridayFun - A good friend just gave me this gift....13 years after initially intended. This is the perfect opportunity for a Win At-Shelf Framework™ assessment. Seen: Although I didn't get to experience this in a buying context, the dark color and absence of strong color contrast would let me doubt its strong shelf presence. That said, seeing Justin's mop top showing up in an unexpected category could still enable it to break through. Understood: The category placement should do a lot of the heavy lifting in communicating "floss", but the structure is novel enough and the absence of the normal white color does add some friction to understanding. Additionally, purple cued grape to me, so I was surprised to see this was mint flavored. Wanted: This clearly is designed to drive irrational want and succeeds with that. The dominance of Bieber on-pack will drive Beliebers like me (and my friend in this case) to shell out whatever the asking price is. Wanted Again: Having tried the product, it performs as intended, although the intensity of the mint might have faded over the last decade. I had hoped flossing might elevate my falsetto singing voice, but that doesn't appear to be true. All said, this product is unlikely drive much repeat purchase once the novelty has faded, but was a super fun gift to receive out of the blue. #winatshelf #fmcg

Look out for The REDEEM ME logo! � When you spot this logo, you know the product is eligible for redemption. Today, you can redeem a cereal packet for a minimal amount of points, without breaking the bank. It's a win-win scenario #Realrewards #CPL #Redeemable #rewards 

12 Unique Easter Gift Wrapping Ideas That you Can Do In Minutes