TRIBE’s Post

The holidays are behind us, and 2025 is here! 🚀 TRIBE just dropped the top 5 Creator Marketing trends that are set to dominate this year. These are the ones to watch—and act on. I’m already seeing these trends shaping the way brands connect with their audiences. Want in? Check out the blog for the full scoop and let’s make 2025 your strongest year yet! Shoot me a DM with any and all questions. https://lnkd.in/gqgsFGPy

Happy Friday! Sharing essential insights from the Forbes article '5 Creator Marketing Trends Set To Take Off In 2024.' Swipe left to uncover the key points! 👉 👉 👉 For a more in-depth exploration of these trends, you can check out the full article link in my comments. #CommunityCommerce #VisualCommerce #Skeepers #UGC #CreatorEconomy #Forbes #MarketingTrends

Review the latest trends and challenges in Creator Marketing. #CreatorMarketing #ContentCreator #InfluencerMarketing .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalNish⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishDigital⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishMedia⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #NishSolutions⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketing⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #BusinessStrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Entrepreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #Branding⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ .⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ContentMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #DigitalStrategyTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaMarketingTips⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #SocialMediaStrategyTips

The most effective marketing today? It’s the kind that doesn’t look like marketing at all. Consumers have a built-in radar for traditional ads. They can spot a sales pitch from miles away and scroll past it. But when marketing feels natural, entertaining and authentic—it works. Take TikTok, for example. The platform is driven by user-generated content and brands are catching on. Instead of overproduced ads, we’re seeing brands like Duolingo and Gymshark create viral content that blends seamlessly into the user experience. They use humour, trends and authentic storytelling to entertain while subtly showcasing their products. Think about how Red Bull has been doing this for years. They rarely talk about the product—they sell the lifestyle. Red Bull gives us jaw-dropping stunts, extreme sports and a sense of adventure. The brand isn’t just a drink; it’s an experience. Or Nike, who crafts stories around athletes and perseverance. Sure, they’re selling shoes, but their ads focus on the journey, not just the product. They inspire first and the sales naturally follow. This is the future of marketing. It’s entertainment with a sprinkle of selling. It’s blending in, not standing out in a way that screams “buy this.” In a world of endless content, the brands that can create engaging, authentic and entertaining stories will win. If you’re not thinking about how to entertain your audience, you’re missing out. What’s your favourite example of a brand that nails this? #marketing #digitalmarketing

Why does it feel like some brands have ‘cracked the code’ on social media, while everyone else struggles? See the average brand posts 6X a week with 1-2% engagement on each post. And you might think the issue is poor content quality But it’s actually something different holding them back. It could be one of these three reasons. Most brands DO HAVE high quality (in terms of production). They’ve just missed three crucial parts of social media success: 1️⃣ Platform Selection Brands on too many platforms pull their creative teams in too many directions. Anytime you add a platform but don’t add resources you’re stretching your team thinner and thinner. The result: Burnt-out teams and watered-down creative. So instead of trying to be everywhere, lock in on 1-2 platforms before expanding your messaging. 2️⃣ Poor Packaging You’ll hear this from every big content creator, and the advice is true for brands as well. Packaging is just as important as the content itself. That being the idea, thumbnail, and caption. 3️⃣ Using the wrong POV If you’re brand is creating content with itself as the hero in every post you’re missing the mark. Content shouldn't come off as ‘look at me’ Instead, try this. Instead of being the center of the story, make your customer the hero and your company the helpful guide. Think Star Wars. Your customer is Luke Skywalker, you are Obi-Won Kanobi. If you liked that, follow us for more marketing tips. 

🤔 Curious about AR Challenges and their impact on your brand’s marketing strategy? The idea is simple: involve the global community of digital artists to showcase their skills through AR Filters tailored to your brand. Here's why you should integrate them into your marketing strategy: ✅ Boost in user-generated content (UGC), ✅ Expand global brand awareness ✅ Numerous AR FIlters customized with your branding, ✅ Stronger brand loyalty Want to learn more about AR Challenges in marketing? Click the link below and explore all the benefits! 🔗✨ https://lnkd.in/drJdCF_d

The $150B creator economy has disrupted traditional marketing. Creators now impact every stage of the buyer journey. It's way more than just an "awareness" play. 👇 Let me explain: In the past, companies controlled the narrative. They'd push out ads, dictate the messaging, and hope to convince buyers. But now? Creators are the new "gatekeepers" Think about a simplified buyer journey: 1) Awareness They're the ones introducing products to their engaged audiences. 2) Consideration They're the ones providing authentic reviews and comparisons 3) Purchase They're even enabling direct purchases through social checkout. This changes everything. To win today? Brands need to rethink the buyer journey with creators throughout: → Activate creators to showcase your products at every stage → Leverage creator reviews & testimonials as social proof → Enable frictionless social checkout → Measure creator ROI holistically One-off "top of funnel" creator campaigns are over. The most successful brands are thinking bigger. Partnering with creators at every stage. That's how you build fans for life. Not just one-time buyers. Follow me, Hit the bell🔔 REPOST ♻ If you find this Insightful

What really riles me up, is the interesting idea that the bigger the brand, the bigger and crazier the campaigns they do. As if Apple’s out here organizing flash mobs on Mars while growing brands just casually post a canva post once a week and call it a day.  Spoiler alert: It’s the complete opposite. Big brands? They’re on auto-pilot marketing. Apple’s big 2024 campaign? Two super sharp, minimalist ads about their AI-powered tool basically saying, “We’re smarter than you but in a cool way.” No explosions, no memes, just vibes and flexing. You’re a startup or slowly growing? You gotta go all out, you need people to actually notice you exist, and no, a random Tuesday post about your product with a CTA isn’t going to cut it. You need memes, controversial messaging, strong content strategy, PR stunts, and the whole circus similar to what Duolingo has been doing in the last couple of years and the way their PR nailed it with “Brat Summer”. How one Stanley cup survived a car crash and went viral on TikTok, the brand capitalized on TikTok since then, and now everyone wants one. That’s what growing brands need: attention first, then awareness, THEN conversion. Smaller brands have to yell to get noticed.

Measuring the impact of creator marketing isn’t easy. One of the biggest challenges brands face is the inconsistency across platform metrics. "Each platform tracks success differently, and aligning those metrics with your brand’s goals can feel like a guessing game. The key is setting clear objectives, defining KPIs, and combining quantitative data with qualitative insights to get a true picture of your campaign's impact"- Hope Dotson (Farley) Creator campaigns are powerful, but without the right measurement approach, we’re not unlocking their full potential. To learn more, check out this report: https://lnkd.in/dk5MXuvj

Can The Marketing Term Phygital Survive 2025? In the ever-evolving landscape of marketing, the term phygital has emerged as a powerful force, blending the physical with the digital to create immersive experiences that resonate with consumers on a deeper level. As we look towards the future, the question arises: can this term withstand the test of time and continue to shape the way brands connect with their audience in 2025 and beyond? Imagine a world where walking into a store is not just about making a purchase, but embarking on a sensory journey where technology meets human interaction in perfect harmony. This is the essence of phygital—the seamless integration of the tangible and the virtual, creating a dynamic environment where customers feel valued and engaged. But let's not get ahead of ourselves. In a sea of marketing buzzwords that come and go, phygital has the potential to endure if brands embrace it as more than just a trend. It's about understanding the intrinsic needs of consumers and creating meaningful connections that transcend traditional marketing tactics. By leveraging the power of community, technology, and authentic storytelling, brands can effectively merge physical and digital experiences to build lasting relationships with their audience. It's not j...