For far too long, #PR has lived in the shadow of advertising. We're changing that! Join Metricomm at PRWeek UK's #PRWMeasurement live event to explore how online media data changes our understanding of the effectiveness of PR and comms activity. We'll start by sharing some of our audience data to prove conclusively that media coverage increases search volumes - in other words, it gives search advertising more chance of being successful. Delegates will have the opportunity to ask questions about the data, before we open the discussion up to explore how this can help PR professionals make a quantifiable difference within the marketing mix for their own organisations. Plus, there's a paper to supplement the workshop, with more examples of how this uplift in search helps us understand PR performance compared to competitors in our sector. #prmetrics #prmeasurement #prinsights #mediainsights #prperformance #searchadvertising #advertisingperformance #dataanalysis
⏰ It's almost here - this time next week we'll be kicking off #PRWMeasurement live in London! PRWeek's very own Danny Rogers and Siobhan Holt will be in conversation with Sabina Ellahi, Noha Al Afifi, Sean Cronie, Johna Burke, Naomi Jones (Chartered MCIPR), Lindsay Landi, Paul Quigley and... too many to tag! Check out the full speaker lineup at the website. We're back this year with a brand new format, ranging from interactive workshops and roundtables to insightful case studies and debates, all designed to help you make the most of metrics for your business. The last few tickets are available at the website now - don't miss out on your chance to become an expert in utilising metrics to create impactful and meaningful campaigns. Get yours here 👉 https://lnkd.in/ekEXMSjN We can't wait to see you there!
