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Traditional providers who are reluctant to align care delivery with consumer preferences should at least understand those preferences to compete with new entrants in a shrinking market of commercially insured patients with increasing options for care. Likewise, traditional providers eager to innovate to align with consumer preferences must understand that consumer loyalty requires more than an EMR portal and opening clinics in wealthy neighborhoods that see patients until 8PM. Explore the full use case in the Field Guide: https://lnkd.in/e99Pnm_p

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