Triple Whale’s Post

Brand power can't convince customers to pay a premium. Your competitors can do most of the same things you can. And potential customers will sacrifice functionality if it saves them money. So what can you do? Never stop justifying why your premium is worth paying. No matter how big you think you are, position yourself so clearly as the solution to their problems that price won't even factor into the equation. Otherwise? If your competitors do it cheaper, there’s only one way this is going go.

Everyone buys promotional products. But everyone doesn't make a good customer. Good customers: Respect your brand. Refer you to colleagues. Use your products regularly. Appreciate the value of your items. Are decision-makers who can place an order. And have an approved budget to buy them. If you want to attract good customers, ensure you're offering: Items people want. Has a strong brand message. Carries a high perceived value. Is relevant to their brand. By attracting the right customers, you're business will prosper. #SalesTips #PromotionalProducts

Don't go the wrong way! Let me show you the right way about USP!🗿 A unique selling point (USP), also called a unique selling proposition, is the essence of what makes your product or service better than competitors ✅ In online marketing, communicating your USP clearly and quickly is one of the keys to getting potential customers to convert on your site 📝 A unique selling point defines your company’s unique position in the market, getting at the heart of your business. The value you offer and the problem your brand solve. A strong USP clearly articulates a specific benefit one that other competitors don’t offer, that makes your brand stand out!🤩 #marketing #brand #branding #usp

Pricing your product or service? Best price is not the ideal strategy unless you are a me-too. People pay according to perceived value. Understand their needs and desires, and level of affiliation. Price and communicate accordingly. #pricingstrategy #price #value #branding

It’s story-telling 💡 Are you selling stories? Or products? Most brands that haven't gone from "good" to "great" are selling their product or service as just that - a product or service. Great brands that have stood the test of time learn to transcend their product or service by telling stories that ring true to their business! (take a look at the example in the carousel 👇) Making this change will have a significant impact in how you connect with your target market - which will lead to more revenue 🗣️ Needless to say - the product or service still needs to be great, but the point of this is to say that WHAT you sell isn't the selling point. WHY and HOW should be the point. Then people will land on the "what" and become repeat customers / clients. If you don’t know where to start with your story, visit our website (TrinityTagsCC.com) and schedule your free consultation with us! We’d love to help 🫶🏼 #marketing #branding #creativeagency

Pricing of your product or services is not simply a tactic to get money. More importantly it's a marketing tool which communicates what your brand stands for & the story that you want your target group to know & adapt. Pricing a product cheaper than everyone else cannot be a marketing "strategy" as you are just offering the same stuff at a lesser price. This short-sighted tactic ,though ostensibly may seem to be the easiest way to get volumes, will not create value or loyalty in your business as someone else will drop prices further tomorrow & steal your customers & the cycle will continue. On the other hand, pricing your product diligently after careful consideration of your business & profitability goals will ensure that your brand secures / sustains / upgrades it's position in the marketplace. #pricepositioning #pricinginmarketing #brandstories

3 Reasons Why You Should Have A Personal Brand As A Seller

Find a way to measure your point of difference. This ad for Modi apples is a good example of demonstrating your point of difference. Turns out there is a measure for sweetness. If you're going to make a claim about your product, the least you can do is prove it. What's your point of difference? -The biggest range? How many items? -Lowest prices? By how much? -Most successful? By what measure? -Most local? How far away is the next one? -Quickest delivery? By how much? -Safest option? How many extra ways do you protect the customer? -Highest quality? What are the 5 marks of high quality in your field? -Lasts longer? How much longer? When you force yourself to measure or prove your point of difference, it's a good way to see if you actually have one!!! CEO: Do we have a metric to prove our point of difference? Marketing: Ahh which point of difference are we talking about? #pointofdifference #brand #marketing #kpis

When something isn’t selling, here’s what not to do… Don’t lower the price! It shows that the product is of less value. Consumers will only value your product as much as you value it. #Branding #Marketing #Sales #BrandBossHQ

Do you know the importance of a brand value proposition, also known as a unique selling proposition (USP)? Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. https://lnkd.in/gy9DqyhF