TripleLift’s Post

In the ever-evolving world of digital advertising, 'quality' remains a cornerstone of success. We're hosting a webinar on March 7th to discuss the updated Guide to Quality, offering insights from industry experts on achieving excellence in digital ads. This is a must-attend for anyone looking to understand the significance of quality and how to implement best practices. Secure your spot today: https://lnkd.in/eNz7-YFe

How do you decide which 2024 advertising trends your team should hop on and which to let pass by 🤔? One great place to start: Basis’ new digital advertising trends report! Give it a read today: https://ow.ly/tEFX30syXcp #2024trends #digitaladvertising

Is your third-party digital advertising transparent? Simple? Accurate? If not, it could be impacting your sales and renewals. Learn what it should include so it’s a competitive advantage, not a weakness. #thirdpartydigital #adperformance #digitaladvertisingreporting #broadcastmediasales https://ow.ly/oLXY50QjQ4h

How do you decide which 2024 advertising trends your team should hop on and which to let pass by 🤔? One great place to start: Basis’ new digital advertising trends report! Give it a read today: https://ow.ly/m5c430sz4og #2024trends #digitaladvertising

The global digital advertising market continues to grow at an impressive rate, with an estimated value of $667 billion in 2024 and a projected increase to $786.2 billion by 2026. As businesses increasingly invest in online platforms and data-driven marketing, the digital landscape is evolving rapidly. Now is the time to embrace digital marketing strategies that will drive your business forward and ensure you stay ahead of the competition. #DigitalMarketing #Advertising #BusinessGrowth #MarketingTrends #OnlineSuccess #mrdigiverse #mustansarhussaindhillon

It is a metric used in digital marketing to evaluate the effectiveness of advertising campaigns. ROAS measures the revenue generated for every dollar spent on advertising. 𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 𝗳𝗼𝗿 𝗰𝗮𝗹𝗰𝘂𝗹𝗮𝘁𝗶𝗻𝗴 𝗥𝗢𝗔𝗦 𝗶𝘀: 𝑅𝑂𝐴𝑆 = 𝑅𝑒𝑣𝑒𝑛𝑢𝑒 𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑒𝑑 𝑓𝑟𝑜𝑚 𝐴𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 / 𝐴𝑑𝑣𝑒𝑟𝑡𝑖𝑠𝑖𝑛𝑔 𝐶𝑜𝑠𝑡 ROAS helps advertisers understand how well their advertising investments are performing 𝒊𝒏 𝒕𝒆𝒓𝒎𝒔 𝒐𝒇 𝒅𝒓𝒊𝒗𝒊𝒏𝒈 𝒓𝒆𝒗𝒆𝒏𝒖𝒆. A ROAS of 4, would mean that for every $1 spent on advertising, $4 in revenue was generated. It provides valuable insights into the efficiency and profitability of marketing campaigns, allowing advertisers to optimize their strategies and allocate their budgets effectively. 𝑅𝑒𝑎𝑑 ℎ𝑜𝑤 𝑅𝑂𝐴𝑆 𝑤𝑖𝑡ℎ 𝐴𝐼 𝑐ℎ𝑎𝑛𝑔𝑒𝑠 𝑡ℎ𝑒 𝑑𝑖𝑔𝑖𝑡𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑖𝑛 𝑡ℎ𝑒 𝑤𝑜𝑟𝑙𝑑 𝑤𝑖𝑑𝑒 𝑤𝑒𝑏: https://lnkd.in/gCgWAXEt

The global digital advertising market continues to grow at an impressive rate, with an estimated value of $667 billion in 2024 and a projected increase to $786.2 billion by 2026. As businesses increasingly invest in online platforms and data-driven marketing, the digital landscape is evolving rapidly. Now is the time to embrace digital marketing strategies that will drive your business forward and ensure you stay ahead of the competition. #DigitalMarketing #Advertising #BusinessGrowth #MarketingTrends #OnlineSuccess #mrdigiverse #mustansarhussaindhillon

Digital marketing isn’t what it used to be. With rising advertising costs and tracking becoming more challenging, businesses are finding it harder and more expensive to successfully target their consumers. The solution is not to stop digital marketing, but rather to adopt a hybrid approach that incorporates #directmail as well. https://lnkd.in/gKNmrriC #USPS

Understanding the effectiveness and impact of your digital advertising campaign is key. By analyzing metrics and ROI, you can make data-driven decisions to optimize future strategies. Discover the vital metrics and methods for measuring advertising success and ROI. https://lnkd.in/etfexEac #ROI #advertising #digitaladvertising

How much are you spending on advertising budget? In 2020, digital advertising surpassed $378 billion, projected to exceed $646 billion by 2024. Missing the connection with leads within 5 minutes means losing 80% to competitors. Don't miss out on conversions! Learn the "Fast Five Recipe" for scaling sales with Pascal Digny. #DigitalMarketing #SalesConversion #AdvertisingSpending