TripleLift’s Post

Commitment to quality ad experiences, direct supply paths, and placement-level targeting and optimizations are all things we can all agree on – translating to better performance and less ad waste across the industry. These tenants provide a world full of potential for buyers and publishers... without limits. Read more about TripleLift's commitment to a thriving and equitable advertising ecosystem here: https://hubs.li/Q02F78xj0 #programmatic #advertising #adtech

"The winning combination of high-quality content now coupled with addressability, reach, and frequency management, along with the measurement and attribution increasingly possible on the open internet, has profound implications for the future of performance advertising." PubMatic Co-Founder and CEO Rajeev Goel shares why we will see the strengths of the walled gardens manifest on the open internet in the near future in an op-ed. #advertising #digitaladvertising #adtech

🤔 What acronym will they come up with next? Words we hear (and say) all too often in the ad tech industry. ✅ Still, understanding all these crazy, mind-boggling acronyms is crucial if you work in the industry. 🥄 In our latest blog post, we spoon out 25 common acronyms from this alphabet soup and decode them like the NSA so you can avoid FOMO and talk like an expert ASAP: ➡️ https://lnkd.in/dUAGGFNs #adtech #fomo #advertising #mediabuying #digitalpublishing

Transparency, quality, and performance. These are the three words that will define the future of digital advertising. As the ad tech landscape evolves, buyers have become more wary than ever, and the shady practices of the last decade are failing fast. So, what does this mean for the future of the industry? We recently sat down with Playwire CEO, Jayson Dubin, to discuss this transformative shift. Learn more here: https://bit.ly/3UZveKJ #Playwire #ProgrammaticAdvertising #DigitalAdvertising #DigitalAdvertisingLandscape #AdTech #Publishers #Advertisers #AdMonetization #AdRevenue

"The open web is not an immeasurable place. Therefore, we need to endeavor to find an agreed-upon measurement framework to keep advertising dollars supporting content creation while meeting brand expectations." Mediavine's Amanda Martin discusses how critical measurement and attribution in today's advertising ecosystem in a recent op-ed. #advertising #contentcreation #thirdpartycookies

In today's digital landscape, content creators are constantly exploring diverse avenues to monetize their platforms, and joining ad networks as publishers is a popular choice. Ad networks serve as bridges connecting publishers with advertisers, facilitating a mutually beneficial relationship. For more updates, click on the link below. https://lnkd.in/dKcspupY . . . . . . . . . . . #adnetwork #advertisingstrategies #advertisingcampaigns #marketing #digitaladvertising #digitalmarketing #mobileadvertising #mobilemarketing #searchengineoptimization #searchenginemarketing #linkedinforbusiness #linkedinforcreators #linkedingrowth #linkedin

Ori Gold from Bench Media has given us everything we need to effectively market brands and interact with consumers in 2024 📈 If you're looking to stay ahead of competitors and trends, it's time to start looking into.... 💡 Interactive and Unique Content - Especially CTV advertising! 💡 Retail Media Advertising - This is going to be HOT for B2C 💡 Brand Sustainability and making sure customers know your USP 💡 Ai-powered personalisation - We're not just talking ChatGPT!!! 💡 Privacy-centric strategies 💡 Open Web Marketing and Communities - Will we see more companies spreading the risk of advertising across even more platforms? Where will you be focusing your 2024 marketing strategies? ⬇ Mumbrella https://lnkd.in/gbTExerm

Let’s cut to the chase: the ad networks we once knew are practically obsolete, and those that do still exist operate as a small part of a larger piece of technology. So, since the idea of finding the “best ad network” is pretty much out the window, you’re probably wondering if there’s an alternative that can cater to your advertising needs. That’s where we come in. In our latest guide, we break down some of the best advertising solutions across the ad tech industry, all of which include the key features of a traditional ad network but take it up a notch by offering publishers a turn-key product that helps you simplify your tech stack and increase your revenue. Click the link below to learn everything you need to know about ad networks in 2023: https://bit.ly/3rmNdy2 #Playwire #AdNetworks #Publishers #BestAdNetworks #AdTech #ProgrammaticAdvertising #AdTechStack #AdRevenue #Advertisers #DigitalAdvertising #AdMonetization

For publishers, programmatic display advertising is emerging as the least effective ad format per ad. Despite its ongoing growth observed this year, it doesn't yield any substantial advantage. Forecasts from various publishers align, predicting a similarly challenging landscape in 2024, despite anticipated ad spending recovery and sustained growth in programmatic display advertising. The solution? To shift back to contextuality, as it remains the most effective model in terms of per-ad view performance. Read the full article: https://lnkd.in/gS4yHB-g #ContextualAdvertising #Publishers #AdTech #Contextual #Programmatic

Thanks to Seb Joseph and Digiday for taking the time to talk about how buyers should be thinking about curation and reducing waste in their media. It's something I've personally taken very seriously for nearly a decade during my time at Omnicom Media Group. While today's flavor of the month is "MFA" the fact is that various forms of ad waste have existed and will continue to exist. As I mentioned in the article, curation of inventory makes sense both from a business perspective and a moral one. We're all consumers of the same content (and thus ads) we're curating. Pushing the industry towards more consumer friendly ad formats is a net positive for businesses and consumers alike. https://lnkd.in/dMRHtSbv