TripSpark Technologies’ Post

Establishing strong relationships with the media is essential for public relations success in today's constantly changing media environment. This article explores effective strategies for building and nurturing these crucial connections. #MediaRelations #PressRelations https://lnkd.in/g8jPQRcS

How can your organization build a positive relationship with the media and an authentic image to the public? We’re sharing a few best practices that we’ve applied to our engagements with our partners, which enhanced their public visibility and strengthened their media relations.  We’d love to collaborate with you! Let's explore public and media relations as a strategy for your organization as well. Email info@evident.ph today! #AdvocacyMadeEvident #EvidentImpact #PublicRelationsMadeEvident #MediaRelationsMadeEvident

“ If I had my last marketing dollar to spend, I would spend it on Public Relations” 🔥 -Bill Gates This is a reminder to ingrain traditional media interviews into you public relations strategy. Traditional media still matters and helps you build a credible brand. #publicrelations #radio #traditionalmedia #personalbrand

𝐑𝐚𝐦𝐚𝐝𝐚𝐧 𝐫𝐞𝐟𝐥𝐞𝐜𝐭𝐢𝐨𝐧 𝐃𝐚𝐲 7 🌙 Without Media Relations, Your Public Relations Efforts Will Go Down the Drain. Effective media relations extend beyond distributing press releases to a mailing list; they’re about cultivating genuine relationships, including real, offline connections beyond those on social media. This, in turn, will assist in tailoring your client’s approach to fit the interests and beats of journalists, enhancing the likelihood of securing meaningful coverage in news outlets. It all starts with a real human connection. #3oinsights30days #prandmarketing #digitalmarketing

What tips do you have for new media relations pros?

Here are a few of my tips for new media relations pros: Respond quickly to journalists and keep them posted on your ability to find an expert source for them. I have a great track record of connecting journalists with our experts. But sometimes our surgeons, physicians aren’t available under tight deadlines — they may be in surgery all day or tied up in clinics seeing patients. If that’s the case, let the journalist know ASAP so that they can look elsewhere for a source. They still have a story to file, whether or not your expert is in it. Not everything has to be a formal news release. E-mail pitches with a timely news hook and an available expert can sometimes generate better media coverage than a press release. Learn your role in your organization’s crisis communications plan. Partake in crisis communications trainings and mock disaster drills. Prepare holding statements in advance and identify potential spokespeople who can speak on behalf of your organization during a crisis. That may be your CEO or it may be you. You’ll likely need to work closely with your internal communications and social media teams during a crisis— and also during other times as well. Be a news junkie, always looking for “news jacking” opportunities to insert your expert/institution. Have fun!

📊 Understanding where you are and where you want to go is crucial for success. Innes & Young takes a comprehensive approach to media relations, ensuring your goals are met with tailored strategies. Let's chart your path forward together! 🛤️🌟 #HolisticApproach #MediaStrategies #InnesAndYoung

How to become an effective Marketing Specialist? #cyberbackerTip38: Collaborate with the public relations team to manage media relations and press releases. #cyberbacker

Struggling to secure media coverage for your business? Check out these three expert tips from ECPR's media relations team. Or, hit the link below to learn more about our media relations services and how the ECPR team works to secure amazing media coverage for companies and organizations across a wide range of industries and consumer sects. https://loom.ly/Y1F3wIc #publicrelations #mediarelations #pragency #publicrelationsagency #publicrelationsfirm #publicrelationsstrategy #atlantapublicrelations #nycpublicrelations

Securing positive coverage is the goal of PR. To succeed you need strong media relations informed by a solid strategy. So what do we mean by strong media relations? How do you create a strategy? In our latest blog, Kirsty Langan explains what you need to know about building relationships with journalists, the importance of research in your media relations strategy and how to craft your story. Find the link in the comments below.