Triptent’s Post

Looking to level up your B2B marketing strategy? Our Founder and CEO, Fatima Zaidi, just wrote a piece for Authority Magazine that dives into: ➡ Her perceptions of the current B2B marketing landscape ➡ Recent market trends/changes that have influenced her approach ➡ How to maintain engagement throughout the buyer's journey ➡ 5 tips for your B2B marketing strategy to help you beat competitors Check out the full article: https://lnkd.in/gQNE3Em9 #B2Bmarketing #b2bmarketingtrends #b2bmarketing2024

Business-to-business marketing strategies need to be impactful to grab attention. It needs to represent the definition of your brand and what differentiates you from competitors. 💥 Swipe through to discover 4 steps to building a powerful B2B marketing strategy. 👉 For more, check out our blog here: https://lnkd.in/epF2XW8H #B2BMarketing #MarketingStrategy 

Want to try a community-driven approach to marketing but don't know where to start? Definitely take a hard look at your onboarding and customer experience before you go asking everyone you know to be in your friend group. The way the relationship starts and continues with a strong CX is the baseline for all of the fun things like reduced churn, increased word-of-mouth, and repeat champions. Want to learn more? It's all in this recap of Leadtail's "Tomorrow's Best Practices Today" featuring Bryan Kramer and Kevin Lau. 👇 #CX #CommunityDriven #B2BMarketing

Marketing leaders shared their biggest B2B event challenge: Measuring ROI. Explore why traditional metrics fall short and get a sneak peek into 2025 trends!

We asked marketing leaders from around the world about the biggest challenges businesses face when organizing successful B2B marketing events. The answer? Measuring ROI — and here’s why: It’s difficult to attribute conversions and sales directly to specific events, and traditional metrics like attendance or registration numbers often fail to capture the full impact. As we gather insights to predict trends for 2025, here’s a sneak peek at the future challenges and solutions. ➡️ https://lnkd.in/gngqPVzk #B2BNetworking #EventMarketing #KnowledgeSharing #OrtusClub

For decades, B2B marketing has operated under the assumption that facts and data alone were enough to close a deal. This approach may have helped us reach the bottom line, but its limitations are becoming more apparent. Marketers are now discovering that empathy is the critical element for a partnership that endures. If this resonates with you, then our insights may be the exact thing to help orchestrate the relationships that are built to last. Download the full report here: https://lnkd.in/dPixdnJb #B2BMarketing #MarketingInsights #LongTermCustomerRelationship

🌟 Navigating the Digital Landscape: The Evolution of B2B Marketing As we continue to navigate this dynamic digital terrain, it's crucial for businesses to stay ahead of the curve and adapt their strategies accordingly. Here are some key trends shaping the evolution of B2B marketing: #B2BMarketing #DigitalTransformation #MarketingStrategy

The game-changing role of virtual events in modern B2B marketing. Learn how digital era's transformation has made virtual events a must-have for businesses. Read here - https://lnkd.in/d_uDuiVK Don't miss out on this valuable insight! #B2Bmarketing #VirtualEvents #DigitalTransformation #ModernMarketing #BusinessInsights

Is your team personalising content? Dive into the detail and see how you can stay ahead of the competition by making personalisation a cornerstone of your marketing strategy. One-size-fits-all approaches are no longer enough. Personalisation has moved from being a trend to a critical element of success. At Ondot Media, we've captured the essence of why personalisation matters, the stats speak for themselves. #B2BMarketing #CustomerExperience #Personalization #MarketingStrategy #OndotMedia

Is your team personalizing content? Need help? Review our latest on how you can leverage personalized content to increase engagement.