Trivium Group reposted this
Founder & CEO of Trivium Group - Turning Brands Into Household Names Using Amazon - Follow for Leadership & Scaling Tips
The harsh truth is You’re not doing enough to grow Most brands hyperfocus on Amazon PPC They jump from agency to agency From manual to “AI” software But they never look in the mirror And they never confront themselves They are NOT doing what it takes They’re NOT improving the product with every batch (or every few batches) They’re NOT optimizing creatives to sell the product better They’re NOT getting reviews, but rather hoping they just come They’re NOT optimizing for SEO They’re NOT leaving no stone unturned And they wonder why they’re not growing They look to throw the blame They blame their budget, the agency, Amazon No. You just don’t want it bad enough If you did - you’ll figure it out or die trying If you have trouble growing, DM me your product I’ll tell you exactly what to do And let’s see if you have what it takes
Strong perspective, Mina Elias I agree that Amazon PPC works for brands growth but working on your product optimization can change the game and we can get better results than these compaigns.
Experiencing a similar situation with one of the brands we work with. Despite weekly requests for a better main image to compete effectively, it's been two months with no updates received.
Amazing insights, that "they are not getting reviews but hoping for them to come" hit hard.
Wow, this post really hits home! 🌟 It's so true that many brands often overlook the fundamentals while chasing the latest trends or tools. Consistent product improvement, creative optimization, and genuine customer engagement are crucial. Thanks for the wake-up call! 🚀 What strategies do you find most effective for consistently gathering authentic reviews?
Growth requires self-reflection and relentless improvement beyond PPC. It's about optimizing every aspect: product, creatives, reviews, SEO. Own your growth journey or stagnate.
Well said. If you are a healthy, growing, profitable brand before/without Amazon, you will do that much better on Amazon. If you NEED Amazon to succeed for your business to succeed, that's a big risk.
It is the seller psychology and most of the sellers do not understand it.
I agree!!! Launch a product that is "RETAIL READy" which means you should prepare your product. Ensure to have: Enticing Titles, Bullet points and description packed with relevant keywords with good search volume. Invest in High definition images - include great main image, lifestyle images, infographics, comparative data, etc. Maintain competitive pricing that will not hurt your profit margin Utilize A+contents and brand story - maximize alt text in the backend Acquire good reviews and rating - this is to build your social proof and customer trust Support your product with PPC - to boost visibility. Enhance brand presence, and maintain ranking.
Brutal honesty! You're spot on. So many brands focus on quick fixes instead of building a solid foundation. Product quality, SEO, and customer reviews are often overlooked. It takes dedication and hard work to truly succeed on Amazon. This post is a wake-up call for many
Amazon PPC Manager/Amazon Operations Manager/Catalog & Account Health Expert
3moMina Elias I have a question and I really want to hear your suggestion. What is the best ROAS to reach on PPC?