TRKKN’s Post

Ever tried to optimize a cocktail 🍸? Turns out, it's a lot like optimizing your digital strategy—find the right mix, or it’s a mess! Join us on October 8, 2024, for the Pre-Analytics Summit Cocktail Session, hosted in partnership with our Platinum Sponsor, Optimizely, at the beautiful Turmbar in Hamburg! Just like mixing the perfect cocktail, optimizing your digital strategies is all about finding the right balance. This exclusive event will combine hands-on cocktail making with engaging discussions on experimentation, personalization, and conversion optimization. It’s a great opportunity to connect with industry leaders, gain fresh insights, and celebrate data-driven growth. Seats are limited, so don’t wait—apply for your free spot now! https://lnkd.in/edmHaPSw If you're eager to dive deeper into experimentation strategies and discover how experimentation can drive business innovation and idea development, be sure to visit Optimizely’s booth at the Analytics Summit. We're very much looking forward to a fun and insightful cocktail session with you ☺️. #analytics #data #cro #conversionoptimization #experimentation #cocktailcourse #optimizely #sponsorship #analyticssummit #trkkn

🌟 Thank You, Kareem Perez, for an Inspiring Session! 🌟 This week, we had the pleasure of hosting Kareem, founder of The Tech Effect and a renowned digital thought leader. Kareem shared his vast expertise in digital analytics, emphasizing the importance of key metrics that are crucial for analyzing performance across different platforms, such as: Conversion Rates: Measuring the percentage of users who take a desired action. Engagement Rates: Tracking how users interact with content. Customer Acquisition Cost (CAC): Calculating the total cost of acquiring a new customer. Return on Investment (ROI): Assessing the profitability of marketing efforts. He highlighted how data-driven decisions can enhance business success and provided valuable tips on building a personal brand in the digital age. His insights were not only informative but also highly relevant for anyone looking to thrive in today's competitive market. We are grateful for Kareem's dynamic presentation and practical advice, which will surely help us in our future careers. A big thank you to our professor, Katidja Youssouf, MBA, for organizing such insightful classes every week and bringing in amazing speakers like Kareem! Thank you, Kareem, for your time and expertise! #DigitalMarketing #Analytics #PersonalBranding #DataDriven #TechEffect #CareerGrowth

The #GameChangersMasterclass is a wrap, but the learning doesn't stop! Yesterday's session was packed with insights from marketing rockstars like Pete Kincaid, Iryna Zhuravel, Alayna Thompson, and Chris Kiertz. Who's struggling to get more people hooked on your webinars? Pete might have the secret sauce to a 500% adoption boost! Feeling overwhelmed by data collection and team collaboration? Iryna can help you build a solid foundation for success. And Alayna's got some genius tactics for using data (yours and third-party) to meet your audience exactly where they are. #data #GameChangersMasterclass #webinar #marketing #Growth #virtualevents #demandgen #b2bmarketing #revenue

🚀 Get Deep Accurate Attribution Insights! - Discover ReBid's New Attribution Feature! 🚀 🔍 The Struggle is Real: As marketers, we've all faced the daunting challenge of deciphering the impact of our multi-channel efforts. Did you know that 85% of marketers struggle with accurately measuring attribution? This not only affects strategy but also hinders our understanding of customer journeys. 🌟 Introducing ReBid's Attribution Dashboard: Say goodbye to guesswork! Our latest innovation is here to transform how you view your media data. 📊 Multi-Touch, Multi-Channel Insights: Dive deep into your conversion paths across channels, sources, and mediums. Our dashboard doesn't just aggregate data; it tells a story. 🔗 Customizable Attribution Models: Whether you prefer Time Decay, Data-Driven, First Click, Last Click, Linear, or Position-Based models, we've got you covered. Tailor your analysis to fit your unique marketing strategy. 💡 Conversion Path Analysis: Understand the length and quality of your conversion paths. Longer paths? More touchpoints? Now you can analyze them with precision. 🔎 Model Comparison Feature: Ever wondered which attribution model suits your campaign best? Compare and contrast to find your perfect fit. 🎥 Watch the video below to Witness firsthand how our Attribution Dashboard can help you pinpoint what channels are working and not working for you. #attribution #multichannel #multitouch #CDP #martech #adtech

How Much Data is Too Much? 🤔 In recent years, I've helped many clients achieve their goals through digital campaigns and competitions. Through these experiences, a few key considerations consistently emerge. Last week, I introduced a mini roadmap to help marketers nail their digital competitions (starting with KPIs). This week, let's dive into Part 2: Data - how much to collect, how deep to go and how to increase your entry rates. 💡 In digital competitions, what you collect is just as important as how you collect it. We’ll be diving into: - Friction is a Killer: Too much information upfront can drive users away. - Balance Information Depth: Find the right balance to reduce barriers. - Explore All Opportunities: Use engaging content to gather information smoothly. - Incentivise Participation: Offer rewards to boost participation. Check out the full details in Part 2 of the mini roadmap below Have you used similar tactics before? What worked and what didn’t? Share your thoughts in the comments! 👇 #DigitalCompetitions #DataCapture #UserEngagement #Incentives #Attention #DigitalStrategy #MarketingTips

🚀 Exciting news from UserEvidence! 🚀 Today, we're introducing UserEvidence ROI Studies — a game changer for anyone needing credible, data-backed ROI narratives to close deals faster. Traditional ROI reports take months and cost a fortune. We’ve flipped that script by delivering independently validated research from real customers in just 90 days. What you get: ✅ Statistically significant results ✅ A cost-effective alternative to traditional ROI studies ✅ Research-backed content that your GTM teams can actually use Curious? Check the comments for more details on how we do it!

Starting this year and could not be more thankful of what we have achieved in 2023. We made market leading jumps in our Customer engagement and Marketing transformation across all 6 pillars of Data, Decision, Experience, Simplification, Monetisation and Digital Culture building an automated engine of Omni Channel and Digital engagement. DATA: Digital journey tracking across our new Mobile apps in HK and SG coupled with strengthening marketing datamarts and introducing real-time access to data sources across 5 markets. Wen Chen Omer Abdullah Khan Tao Zhang Jk Manavalan KR Prasanna & Eric Rajaiah. DECISION: Our Centralised customer engagement brain was launched in 4 markets covering 20 channels and 5 Mn customers. Jay Lin Ravi Varma Dorishetti Khachig Kabakjian Vipul Gupta EXPERIENCE: Campaign management tool went live in 3 markets as well as we started our journey to make our advertising cookie free by enabling direct connections to large media players. Connected the MarTech stack for experience delivery. Martin Ivan Asheem Sher Ashish Mishra SIMPLIFICATION: Removed 4 MarTech applications thus enabling digital marketing teams and saving 45% on new builds. MONETISATION: Launched 170+ campaigns delivering 37 million+ personalised impressions each month across 5 markets. Enabled wealth advisory, MGM and many such market leading personalisation initiatives. Exceeded business value delivery commitments. DIGITAL CULTURE: We established cross functional agile Tribes improving Say Do ratios and fast tracked transition to truly Digital led organisational culture. Particularly proud of how Digital marketing has achieved top voice internally. Above is a short list and does not justify the hard work put in by each of the team members and stakeholders. There was much more action behind the scene. Also nothing would have been possible without our great partners from markets and key stakeholders. Nauman Bashir Esther Mai Herbert Lam Jas Shintré Arun Godiyal Rajarshi Gupta Kanika Verma Sushil Anand Syed Shoaib Pasha Kerem Abuc Alan Chiew As I always say, WE HAVE REACHED THE BASECAMP. Much to celebrate! SUMMIT IS YET TO BE SCALED. Much more to do! #digitalamarketing #martech #customerengagement #data #crm #ai #agilemindset #decisioning #campaignmanagement #collaboration Thanking our partners too. Simon Dale Shashank Sharma Jeremy Willmott Mel Lim Rajen Sanggaran Sandeep Thamaraichelvan Mohan Ram KR David Nicol Clare Owens Carly Lynch Mayank Kool Alex Berton Rob Walker Fahad Siddiqui Siddharth Gupta Saad Mohib Gary Teo Ramesh Rajandran

🚀 Discover the New Mperativ Cohort Analysis Feature! 🚀 We're thrilled to introduce Mperativ's latest innovation: cohort analysis! This powerful tool groups leads by market segment within a specific time period, allowing you to analyze their behaviors over time. Understand how different user cohorts progress through the marketing funnel stages, from lead to closed won, and gain invaluable insights into your marketing performance. Key Highlights: 📊 Track Conversion Rates: Easily monitor and analyze conversion rates for each cohort to identify potential issues and optimize your strategies. Example: The February cohort boasts the highest conversion rate from interest to purchase. Example: The March cohort experiences a drop-off at the Meetings Booked stage, suggesting improvements needed in content or offers. The insights gained from cohort analysis can revolutionize your marketing funnel. By pinpointing areas of strength and weakness, you can fine-tune your strategies for acquiring, engaging, and retaining users, leading to more effective marketing campaigns. 🔗 Don't miss out on this game-changing feature! Watch now to see how Mperativ's cohort analysis can transform your marketing efforts. #Marketing #CohortAnalysis #Mperativ #MarketingStrategy #LeadConversion #MarketingInsights #BusinessGrowth

Analyzing key metrics for deeper insights. 📊 Discover what's driving engagement, optimize underperforming areas, and refine your strategy for maximum impact. #DataDriven #ContentMarketing #PerformanceInsights