Troy Timpano’s Post

It's Wow Wednesday! Hooray for the happidy-happidy-hump-day. Recently we lost a bid because we prioritized what was best for our clients by giving them the advice they did not want to hear. Let's be honest agency peeps - this is so very hard to do. We knew we were risking losing the fish we had on the hook. They were so deeply dedicated to their event vision (which we agreed was on point) but their champagne taste did not align to their beer budget. We are masters at experience design on every size budget - but this one was going to fail. We showed the clients what they could do exceptionally well within said budget. We also told them the stone cold truth that they were not going to be able to execute their original vision. It was a recipe for failure. So yea, we lost the job, but we earned their trust. Failing at events is so hard to rebound from. It takes years. As powerful as events are to the positive (building reputation and connections through XD), they can be deeply damaging to the negative (false promises, bad food, lighting, music, etc.) Every once in a while a brand gets it right. This this my friends, from where we sit, this is an example of getting it right. Clearly this budget was aligned with the vision. The strategy, the creative...just so smart...the execution...beautiful. This celebratory work was by Mercedes-Benz USA marketing and events team, ENGINE SHOP (sponsorship strategy and execution); Czarnowski Exhibit Svc (fabrication and installation of River Island car displays, platforms and greenhouse). Thank you for the story Event Marketer https://bit.ly/4afNP9f

Transform Your Sporting Venue: Innovative Ways to Attract Different Types of Events In this article from iVvy find out how your sporting venue can become the destination of choice for events of all shapes and sizes. Attention all sporting venue managers: Your venue space is a hidden gem waiting to be discovered, offering more than just the thrill for sports fans. It has the potential to host exhilarating matches while being the preferred setting for unforgettable events, ranging from corporate conferences to intimate gatherings. But how can you unlock this potential and turn your venue into the ultimate choice for a variety of events? Let’s delve into some tailored strategies to transform your sporting venue into a compelling option for event planners. Emphasise What Makes Your Venue Unique Every venue has its story – what’s yours? Maybe it’s the echo of historic victories, the architectural design, impressive technologies, or perhaps an unbeatable location. Identifying these unique selling points for your sporting venue is your first step. Share these stories in your marketing efforts; let potential clients see not just a venue, but a place where their event can become part of a larger narrative. For the full story, go to: https://lnkd.in/e6nbWmJs Bryan Knapp Lauren Hall Brittany George Brad Wood Justin Miller #eventindustry #eventsindustry #eventprofs #eventhosting #sportsbiz #sportsindustry #stadia #stadiums #stadiumbusiness #sportsvenuebusiness #sportsvenuebiz #svblive Sports Venue Business SVB LIVE Cassandra Calleja The Sports Networker

The three pain points I hear most frequently from marketing, and event professionals are:   1. Their clients or stakeholders have "been there done that" and are looking for new VIP experiences to provide lasting memories. 2. Using ticket brokers or "middle men" increase cost, and are not official sources. 3. Coordinating travel and lodging for out-of-town guests becomes too logistically complex in unfamiliar cities.   We combat all three through our official partnerships, white-glove service, and bespoke experiences. Shoot me a message if this resonates with you - or even if it doesn't! #sportsmarketing #eventmarketing #sportingevents #fieldmarketing #sponsorshipactivation

First, tremendous thanks to Juanita Chavarro Arias and Event Marketer for highlighting what is widely considered the preeminent brand hospitality event in sports. What's the magic? Hospitality programs exists as one of the most effective tools of brand engagement strategies, because they provide intimate platforms of brand communication and relationship-building with consumers while the brand co-pilots a consumer's experience around one of the consumer's passion points. Hospitality as a marketing platform works best when the equity of the event matches the equity of the brand. The Mercedes-Benz Masters Experience sits as the best in sports partly due to the brand's equity (“Best or Nothing”) and the property's equity (“A Tradition Unlike Any Other”) aligning in a uniquely premier way. Other events, like F1, the Olympics, US Open, or Kentucky Derby have different equities that offer unique value for brands that can tie into them strategically, creatively and with great execution. The optimal links between brand and property do not always present themselves easily, but good energy and ambition between brand and agency provide the testing space to figure it out.  

🌟 Spotlight Alert: Flooid Golf's Winning Formula🏌️♂️⛳ We're offering you a sneak peek into the elements that contribute to the success of every event and tournament. 🔹 Strategic Planning: From before the first tee-off to the final putt, meticulous planning is key. We map out every detail, ensuring a seamless experience for sponsors, clients and participants. 🔹 Creative Activations: We didn't just aim for a on-par-experience; we go above and beyond with innovative activations that captured enhance the experience, capture attention and drive engagement. It's all about thinking outside the tee box! 🔹 Personalized Experience: Each swing matters. We tailor our approach to meet the unique needs of sponsors, clients and golfers, delivering a personalized experience that leaves a lasting impression. 🔹 Community Building: Golf isn't just a game to us; it's about building communities. Our events foster meaningful connections, and community upliftment. Our goal is to enhance every course and community we encounter, leaving them in a better state than when we arrived. 🔹 Measurable Impact: At the end of the day, numbers speak volumes. Our events aren’t just a success in spirit; they delivered tangible results, driving client engagement to new heights. We couldn't be prouder of our team and their dedication and passion that make every event a success! Here's to many more memorable moments on and off the green!

Four Months of being a General Manager at Lusaka Golf Club, here are some of the achievements so far: *Membership and Revenue Growth* 1. Increased membership sales by atleast 10% within 3 months. 2. Achieved a retention rate of 80% among existing members. 3. I had to make sure that certain strategies and implementations were followed to increase revenue from all our streams. *Tournaments and Events* 1. We have so far had the privilege of hosting weekly successful fundraisers and corporate golf day tournaments with an average of 120 participants per tournament. 2. Increased event revenue by atleast 40% so far. 3. Developed strategic partnerships with local businesses for event sponsorships. *Golf Operations* With the ongoing loadshedding/management, the club had suffered a significant water loss on the course, the team were very proactive to ensure that the greens did not die, we have since successfully secured a generator big enough to water the greens and resuscitate them back to normal just before the rain season. This has since improved our green fees revenue which is btw our biggest revenue driver. *Marketing* As we all know, marketing in any industry is a key driver to a successful story, we have recently partnered with a marketing agency that has since taken over our digital marketing, we have seen great results in enquiries and in actual new membership growth as well as a vast number of people come to play on our greens as non members. We have also seen a significant increase in followers on our website and social media pages. What are you waiting for? *Staff Motivation and Morale* Now, all this wouldn't be achieved without the hardworking staff, I'm super grateful to have had a team that goes above and beyond. A staff of over 60 people that is dedicated. A huge applause to them. I had to ensure that that the staff morale and motivation was brought back through regular conversations with them, adhering to there problems and engaging them constantly. *Professionally and personally* Alot has been learnt through my journey, and alot more is still to be learnt, a huge thanks to my family, the EXCO team that selected me and saw potential, my teammates and most importantly God. We continue to grow and continue to push for even greater and bigger achievements. This is only the beginning of a story well told!!!

Excited to share that I'm currently diving into an online course "Successful Events: Event Planning, Marketing & Management" to enhance my event skills and learn more about the latest trends and lifehacks in event management. #ContinuousLearning #ProfessionalDevelopment

Hiring a golf tournament management company offers several benefits that can greatly enhance the success of your event: Your Golf Event is a turnkey operation with more than 30 years’ experience. 1.     Expertise and Experience: We specialize in organizing golf events. We bring a wealth of experience and knowledge in planning, logistics, and execution, ensuring that all aspects of the tournament are handled professionally. 2.     Efficiency and Organization: We offer you a streamlined process and system in place to manage the committee’s roles, registration, sponsorships, and other administrative tasks. This ensures that the tournament runs smoothly and efficiently. 3.     Access to Resources: We have established relationships with golf courses, vendors, and other key stakeholders in the golf community. This can result in better deals, and enhanced sponsorship and contest opportunities for your tournament. 4.     Quality of Service: By outsourcing the management to professionals, you can expect a higher level of service and attention to detail. This includes everything from player communications to on-site management during the event day. 5.     Focus on Participants: With the logistical burden lifted, you can focus more on the participant’s experience. This includes planning engaging activities, creating memorable experiences, and ensuring that all players have a positive experience. 6.     Risk Management: We are proficient at anticipating and mitigating risks associated with outdoor events, such as weather contingencies, safety concerns, and logistical challenges. 7.     Post-Event Analysis: We can provide valuable insights and feedback through post-event analysis, helping you understand what worked well and areas for improvement for future tournaments. Overall, hiring Your Golf Event allows you to leverage our expertise and resources, resulting in a more organized, successful, and enjoyable event for all involved.

The odds of you being a full-time event planner are about the same as a #15 seed beating a #2 seed this week. Event Planners wear the proverbial “hard hat” and do a lot more than just plan events. That means efficiency is 🔑. It’s time to make your #FinalFour selections. Like 👍 = Quick Response Insightful 💡 = Pricing/Info Celebrate 👏 = Initial quote sent Love ❤️ = Product offerings #Topgolf #MarchMadness #BracketBusters #EventPlanners #EventPlanning #TopgolfEvents

Here are some crucial statistics about retention at golf events that every tournament director/event organizer should know... Retention at golf events is deeply influenced by the overall experience and the connections made during the event. • 60% of golfers who have a positive, memorable experience will return to the same event the following year. • Building strong relationships with both sponsors and participants can significantly increase return rates. Personal engagement makes golfers more likely to invest in your cause or event. • 40-50% of golfers are open to trying new events, particularly those offering unique elements that set them apart. • Adding premium, personalized services can further boost retention by an additional 10% on average. Managing all these aspects—memorable experiences, sponsor engagement, unique offerings, and personalized services—can be a lot to handle. That’s where Trility Golf Group steps in. We streamline all of these elements through our VIP Player Services, Enhanced Logistics, and Sponsorship Alternatives, ensuring your event stands out from the crowd and keeps golfers coming back year after year. If you're an event organizer or tournament director looking to build on retention for your golf event, lets chat - shoot me a message or email me at: troytimpano@trilitygolfgroup.com. (sources: golf digest planner, national golf foundation) #GolfEvents #EventPlanning #GolfRetention #TrilityGolfGroup #GolfExperience