True Story Foods’ Post

Last week, we joined forces with a newly formed coalition, including Niman Ranch, ButcherBox, and independent hog farmers, to host a Congressional briefing and engage in 30-plus meetings on Capitol Hill. Our goal? To voice strong opposition to the EATS Act, a piece of legislation that threatens to reverse key animal welfare laws like California’s Proposition 12 and Massachusetts’ Question 3. These democratically supported laws, upheld by the Supreme Court, ensure pigs are raised in humane, gestation crate-free environments—practices that we, and many others in the coalition, have invested significantly to uphold. Through Prop 12 and Q3, we’ve seen how humane farming practices benefit not just the animals but also our business, our farmers, and the communities we serve. Overturning these laws would set a dangerous precedent, threatening not only the progress made in animal welfare but also the economic sustainability of farms and businesses that prioritize these ethical standards. We stand proud with this coalition, as we continue to fight for the future of gestation crate-free pork production and the protection of humane farming practices. Together, we’re committed to preserving the values that voters, farmers, and consumers care deeply about. #TrueStoryFoods #GestationCrateFreePork #AnimalWelfare #DefeatEATS #Proposition12 #HumaneAgriculture 

September is Better Breakfast Month, and as Progressive Grocer shares, consumers want to start their day with protein. True Story Kurobuta bacon to the rescue! “True Story Foods, based in Berkeley, Calif., produces bacon made using the Kurobuta heritage breed of hog, also called Berkshire and known for its marbling, rich pink color and slightly sweet flavor, the company notes. Further, for consumers concerned about the treatment of farm animals, True Story emphasizes that its bacon is compliant with California’s  Proposition 12, which prohibits the sale of pork raised in gestation crates. ‘The breakfast category is a growth opportunity for True Story,” affirms Valeria Fiorito, the company’s VP of marketing, “Animal welfare is important right now with consumers, and they are coming to True Story for that transparency and trust, so we will be looking to expand into more of this segment.’” Read the full article below: https://lnkd.in/eA75bAZi #groceryindustry #eatbettermeat #truestoryfoods

We had a great time rounding out the year of Good Food Mercantile shows on our home turf! From Portland to New York to San Francisco, it’s been an honor sharing our Good Food Award finalist Heritage Breed Prosciutto alongside so many amazing artisan products. We only wish we’d had time to taste more of them! Good Food Foundation #goodfoodawards #goodfoodmercantile #tradeshow #charcuterie #naturalproducts #goodfoodjourney #truestoryfoods

Thank you MEAT+POULTRY for sharing news of our efforts with ButcherBox and Niman Ranch to end the EATS Act and uphold Prop 12. “At True Story Foods, our farmers have invested millions to become compliant with Proposition 12, for our business and the state of California,” said Phil Gatto, co-founder and CEO of True Story Foods. “The EATS Act threatens the livelihoods of our farmers and the future of our business by undermining the progress we’ve made. This isn’t just about upholding humane practices — it’s about protecting the investments and values that our farmers and consumers believe in.” Read the full article below.

Continuing our annual end-of-summer tradition with our company picnic at Pena Adobe Park! We had a wonderful time gathering the entire organization and their families for an afternoon of games, prizes, face painting, school supply giveaways, and, of course, lots of great food. We’re so grateful for each one of our employees for making our good food journey possible. It’s your hard work and dedication that keeps our business fueled! 🌭💚 #summerfun #employeeappreciation #companyculture #goodfoodjourney #TrueStoryFoods

We’ll be at the Good Food Mercantile show this Sunday sampling our Heritage Breed Prosciutto, a finalist in the Good Food Awards Charcuterie category. Come for a taste and see why our American raised and crafted prosciutto is so special. See you in San Francisco! Good Food Foundation #goodfoodawards #goodfoodmercantile #tradeshow #foodandbeverage #groceryindustry #charctuterie #prosciutto #eatbettermeat #goodfoodjourney #truestoryfoods

We’re thrilled to announce the launch of True Story sliced deli meats at Harris Teeter, including our Organic Oven Roasted Turkey, Applewood Smoked Ham, and Thick Carved Oven Roasted Chicken, plus our Heritage Breed Prosciutto! Thank you to the incredible team at Harris Teeter for this partnership. 🥪🤝  #HarrisTeeter #YourNeighborhoodMarket #naturalfoods #groceryindustry #goodfoodjourney #TrueStoryFoods

Just in time for back-to-school, we’re pleased to announce that you can now find an assortment of True Story deli meat and charcuterie items at Gelson's Markets! Thank you Gelson’s for the continued partnership. We can’t wait to bring our clean, crafted products to more tables. 🥪 #backtoschool #delimeat #naturalfoods #humanelyraised #GelsonsMarket #TrueStoryFoods

This one’s for all the chicken lovers out there. 🍗💚 We’re thrilled to announce that our Protein Toppers were chosen as a Food and Beverage Magazine Editor’s Top Pick for Health-Driven Products in 2024! It’s an honor to be included among many incredible better-for-you brands. Thank you Food & Beverage Magazine! “For busy consumers looking for quick and convenient protein solutions, True Story Foods has introduced Protein Toppers diced chicken. Offering a full serving of protein (15 grams), the fully- cooked diced chicken is a great shortcut if you’re looking to add chicken to pastas, wraps, quesadillas, salads, soups and more. It’s also an easy way to cut meal prep time in half. Available in three flavors—Oven Roasted, Roasted Garlic, and Teriyaki Sesame, Protein Toppers are produced with the True Story promise of humane raising, no antibiotics ever, and the use of only all-natural ingredients consumers find in their own kitchens. Protein Toppers are now available at Misfits Market, Fresh Thyme, New Seasons Market, Pete’s Market, Lassens, and many independent grocers.” Read the complete July issue and see all the Editor’s Picks here: https://lnkd.in/giRVihag #foodandbeverage #fbmagazine #naturalfoods #naturalproducts  #betterforyou #groceryindustry #eatbettermeat #goodfoodjourney #truestoryfoods