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The PR industry has changed a lot since the introduction of affiliate marketing into the mainstream marketing mix. Without an affiliate PR or marketing program in place, lifestyle and consumer brands face significant hurdles in getting noticed by digital publications — and potential consumers. The best PR agencies understand this shift and know how to leverage affiliate PR strategies to encourage top-tier coverage in leading consumer publications, gift guides and product roundups. In today's post on the Trust Weekly blog, we'll explore why affiliate marketing is crucial for consumer brands of all sizes. Read it here: #PR #ConsumerPR #B2Cmarketing

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