Tyler Walsh’s Post

Highlights from last week's 'Curating and Monetizing Exclusives for Your Superfan Community' panel for artists at Music Biz 2024 (feat. Sara Mertz, Tixr VP, Partnerships - Music) ⤵️ ✅ Value first: Always prioritize providing genuine value. Ensure what you're selling is unique and authentically resonates with both fan and artist. ✅ Engagement is key: Make fans feel seen and heard. Fans today see themselves as creators and integral parts of an artist's journey. ✅ Ticketing matters: Not all ticketing platforms are equal. Align with one that gives you multiple ways to engage, can sell more than just tickets, puts fairness first, and gets tickets to real fans. Drop us a comment with ways you've seen artists engage and monetize superfans successfully. #tixr #musicbiz2024 #ticketing #musicfans #venues

What If the Music Industry Was Completely Democratic? Imagine a world where the music business, streaming platforms, and social media were all entirely democratic. Everyone has a voice, and decisions are made collectively. What would this mean for the current stars and emerging talent? 🌟 Current Stars vs. Emerging Names: Would today’s top artists still rise to prominence, or would this shift in the industry landscape give more opportunities to new and diverse voices? In a truly democratic system, popularity might no longer solely depend on algorithms or celebrity endorsements. Instead, it would hinge on genuine, community-driven support and collective decision-making. This could lead to a more diverse array of voices gaining recognition, while also challenging established stars to continually engage and resonate with their audience. 🎶 Implications for the Industry: Such a change could democratize success and reshape the industry dynamics, allowing for a broader spectrum of talent to emerge and thrive. What are your thoughts on how a democratic approach might transform the music and entertainment world? Would it amplify current stars or open doors for new voices to shine? #MusicIndustry #Streaming #SocialMedia #DemocracyInMusic #EmergingArtists #IndustryTransformation

Why should you brace yourself for an epic collaboration between Apple Music and the Super Bowl Halftime Show? Apple Music as a sponsor of the Super Bowl Halftime Show makes perfect sense for several reasons: Massive #AudienceReach: The Super Bowl Halftime Show is one of the most-watched events in the world, with millions of viewers tuning in globally. Partnering with such an iconic event allows Apple Music to reach a vast and diverse audience, including demographics that may not typically engage with their platform. Cultural Relevance: The Halftime Show is a cultural phenomenon that extends beyond football. It draws the attention of music fans, pop #culture enthusiasts, and even those who are simply interested in entertainment. By partnering with the Halftime Show, Apple Music can establish itself as a brand that understands and celebrates cultural moments. Music Discovery and Promotion: Apple Music is a leading music streaming platform known for its extensive library and emphasis on music discovery. Sponsoring the #HalftimeShow provides an opportunity for Apple Music to showcase featured artists and exclusive content, driving user engagement and subscriptions. Brand Association: Associating with the Super Bowl Halftime Show allows Apple Music to align its #brandengagement with some of the biggest names in the music industry. Whether it's collaborating with performers, curating playlists, or hosting exclusive content, Apple Music can leverage this partnership to strengthen its brand image and credibility in the music world. Cross-Promotion Opportunities: #TheSuperBowl is not just a one-day event—it's a weeks-long extravaganza that garners attention across various media channels. Apple Music can leverage this extended exposure for cross-promotional campaigns, advertising initiatives, and partnership activations, maximizing its brand visibility and impact. Overall, sponsoring the Super Bowl Halftime Show provides #AppleMusic with a unique opportunity to connect with audiences on a large scale, strengthen its position in the music streaming industry, and capitalize on the cultural significance of one of the world's most watched events.

Today, the bond between artists and their audiences has grown deeper than ever before. The emergence of streaming, while transformative, has introduced a certain level of distance—a passive relationship reminiscent of radio listening. This shift, marked by platforms like Spotify and Apple Music, has prompted artists to rethink how they engage with their fans. For the modern generation of artists, this connection is paramount. Miles Leonard presents the inspiring example of Coldplay's performance in Cardiff. Their mastery of audience engagement was evident. Every concertgoer was equipped with a wristband that synced with the show's lighting, uniting the entire stadium in a collective experience. This simple yet ingenious approach demonstrates the power of inclusion. Coldplay's engagement philosophy extends beyond the music. Their commitment to sustainability, charitable endeavors, and unique show elements reflects a comprehensive understanding of their audience's desires and values. In an era where the relationship between artists and fans is evolving, it's clearly about more than just the music—crafting an immersive experience. Coldplay's thoughtful approach serves as a beacon for artists seeking to authentically connect with their audience. #music #MusicIndustry #MusicBusiness #DataAnalytics #AudienceCON

Superfans are the future of the #musicindustry because they drive significant revenue and create lasting connections with artists. As streaming growth has plateaued, #labels are shifting their focus to superfans who spend more on music, merchandise, and exclusive experiences. Warner Music Group CEO Robert Kyncl and Universal Music Group CEO Lucian Grainge have highlighted the value of creating direct artist-superfan products and experiences and both recognise this as a key direction to move towards. They are moving past streaming platforms for artists right now. This doesn't mean the end to steaming platforms, if just means they probably end up as the place to release music last, rather than first. With more #artists and managers questioning if they should release new music on streaming things are changing fast and for the better in my opinion. There's a sea shift and it's happening quickly. The growth area has moved to #superfans. I'm interested in hearing your thoughts on this. Is it a good thing or bad thing for the business of making music?

More than one month into the TikTok and Universal Music Group standoff, all signs point to an intensifying dispute between the companies. Here’s an analysis of where the high-stakes impasse stands – and how the episode’s fallout could drive a fundamental shift in the way music factors into the UGC space. DMN Pro Weekly Report here 📊: https://lnkd.in/eeWgMVZ3 Want to join? Visit dmn.pro to subscribe. #musicindustry #musicbusiness #musicnews #musicindustrynews #musiclicensing #musicdata #musicanalytics #UGCLicensing

Music Catalogs are big business now, with some of the top acts being able to command hundreds of millions of dollars. Rights holders who pay these sums, need to able to be maximize the value of their investment. Permizzle allows Rights holders to monetize fan engagement, that they weren't able to do before from $1-$1mn+ per deal. If your a rights holder why not get in touch & see what permizzle can do for you. Sony Music Entertainment #permizzle #microlicensing

New Post: The Deals: Ticketmaster Integrates With Shazam, Beatport Gets Fraud Detection Partner - https://lnkd.in/gHW6FzdV - Ticketmaster partnered with Shazam for a deal allowing artists to link to their Ticketmaster-listed events directly in the Shazam app. Through that integration, Shazam users will be able to see where that artist is playing and buy tickets to their show “with just a few clicks” after Shazaming their music, according to a Ticketmaster blog post. The ticketing giant previously announced similar integrations with TikTok and Snapchat. Related AEG Presents and Monqui Presents to Open New Venue in Portland, Ore. 07/09/2024 Fraud detection company Beatdapp Software partnered with Beatport, a digital service that offers high-quality downloads for DJs to use in live sets, in a deal that aims to banish fraudulent activities on Beatport by integrating Beatdapp’s fraud detection technology into the platform. “We launched streaming products under the Beatport and Beatsource brands in 2019, and despite the fact that they have not historically been a target for streaming fraud, suspicious activity has been on the rise in recent months,” said Helen Sartory, chief revenue officer of The Beatport Group, in a statement. “Although our fraud rates still remain half that of the industry average, we rely on accurate streaming data not only to preserve fair compensation to artists and labels, but also for track recommendations and analytics. We are excited to be able to work with Beatdapp to ensure that our data is representative of authentic listener engagement.” Virgin Music Group announced a “strategic relationship” with Frontier Works, a Japanese animation-related content production company, to release anime music projects. Virgin will provide Frontier Works with access to its music distribution and marketing platform and global team to support Frontier releases worldwide. This includes Virgin’s AI-driven music marketing technology, which filters streaming data “to create dynamic and actionable insights,” as well as “Smart Audience,” an advertising platform that uses “ethical AI” to increase fan engagement and help drive streaming consumption, according to a press release. Related Signed: ‘Pretty Little Devil’ Singer-Songwriter Shaya Zamora Scores Atlantic… 07/09/2024 Believe acquired a 25% stake in Global Records, an independent dance music company covering Central and Eastern Europe, and

More than one month into the TikTok and Universal Music Group standoff, all signs point to an intensifying dispute between the companies. Here’s an analysis of where the high-stakes impasse stands – and how the episode’s fallout could drive a fundamental shift in the way music factors into the UGC space. Access the full DMN Pro Weekly Report here 📊: https://lnkd.in/e9AC353i #musicindustry #musicbusiness #musicnews #musicindustrynews #musiclicensing #musicdata #musicanalytics #UGCLicensing