Maverick’s Post

A/B testing is one of the most powerful tools in your marketing toolbox. In fact, a well-executed A/B test can boost your conversion rate by 20-50%. But here's where many get stuck. Where should you start testing? Here's a simple approach: 👉 Start with the headline. It's the first thing people see and often makes the biggest difference. 👉 Next, test your CTA button—whether it's the color, wording, or placement, small changes can lead to big results. 👉 Finally, tweak your images. The right visuals can completely change how a visitor feels about your page. The key? Keep it simple. Focus on one change at a time, so you can track exactly what's moving the needle. Testing doesn't have to be overwhelming, and it can lead to incredible insights. If you're ready to start A/B testing but need a little guidance, we've put together a free guide to walk you through it. 👉 Just comment 'A/B' and I'll send over the guide. #ABTesting #ConversionOptimization #MarketingStrategy #TestingTips #BusinessGrowth

The top-performing brands have at least this many email flows live… ( open to reveal ) Drumroll please… The top-performing brands have at least SEVEN automated email flows: → Welcome series (email & SMS) → Browse abandonment → Cart abandonment → Post-purchase → Price drop → Winback → Sunset If you do nothing else: aim to get at least these 7 live. What’s the best way to increase your email revenue? MORE FLOWS. Automation complexity, like splits and experiments, are useful, but not as impactful as simply adding more flows. Launch at least 7 flows, then annually audit and update them. Spend the rest of your time on campaigns or incorporating additional flows. Need inspiration? Send me a DM. Follow Lou Mintzer to make more money with email.

A/B Tests are Killing Your Creativity (And That’s a Good Thing) Feeling stuck on what’s working for your marketing? The answer isn’t in your gut—it’s in your tests. 👇 1. Start Simple: Test one variable at a time—headlines, colors, or CTAs. Simplicity ensures clean, actionable results. 2. Commit to Scale: Run your tests on a significant audience to ensure your insights are statistically valid. 3. Embrace the Failures: Tests that “fail” are just as valuable as the ones that work. They reveal what doesn’t connect with your audience. 4. Iterate Fast: Use your learnings to make changes quickly. Each test is a step closer to your winning formula. The best decisions aren’t gut-driven—they’re data-backed. Mastering A/B testing can give you the clarity you’ve been searching for, so you can outpace competitors and fine-tune your customer’s journey. What’s the most surprising A/B test result you’ve ever seen?

While we’ve moved past the days of <<First name>> 😉, email personalization is SO much more than just getting your customer’s name right. Leveraging insights from UGC can profoundly enhance your campaigns and offer a potent means of personalization, including: → Winback campaigns for unhappy customers → Surprise and delight campaigns for your biggest fans Here's how to get the most out of these customer interactions: 🌟 Request reviews: Easily request post-purchase reviews within your flows using a platform that gives your team a singular view of all customer communication. ⚡Enhance segments: Create custom flows to thank customers for their reviews or segment them based on their feedback. 💬 Personalize messaging: Use past reviews to tailor your messaging. For instance, notifying happy customers about upcoming promotions. Want more tips on crafting a winning personalization strategy? Our recent piece, in partnership with Klaviyo, has you covered: https://my.ugc.bz/7XZcos #bazaarvoice #marketingstrategy #emailmarketing #ugc

While we’ve moved past the days of <<First name>> 😉, email personalization is SO much more than just getting your customer’s name right. Leveraging insights from UGC can profoundly enhance your campaigns and offer a potent means of personalization, including: → Winback campaigns for unhappy customers → Surprise and delight campaigns for your biggest fans Here's how to get the most out of these customer interactions: 🌟 Request reviews: Easily request post-purchase reviews within your flows using a platform that gives your team a singular view of all customer communication. ⚡Enhance segments: Create custom flows to thank customers for their reviews or segment them based on their feedback. 💬 Personalize messaging: Use past reviews to tailor your messaging. For instance, notifying happy customers about upcoming promotions. Want more tips on crafting a winning personalization strategy? Our recent piece, in partnership with Klaviyo, has you covered: https://my.ugc.bz/hYy0nC #bazaarvoice #marketingstrategy #emailmarketing #ugc

The Simple A/B Test That Could Unlock Hidden Revenue Today 🚀 Sometimes, the simplest tests reveal the biggest wins. Here’s one you can run today to uncover hidden potential in your Welcome Series: Test the time delays between the first 2-3 emails. Most brands default to generic 1-day delays. But what if you sent the first 2-3 emails on the first day instead? Here’s the hypothesis: Most people who subscribe via your pop-up and purchase will do so within the first 24-48 hours. That’s when they’re the most engaged and excited about your brand. So why wait? By reducing the delay to just 8 hours between the first 2-3 emails, you strike while the iron is hot. Here’s how to test it: 1. Split your Welcome Series. Group A: The standard flow with 1-day time delays. Group B: First 2-3 emails sent on Day 0 with 8-hour gaps. 2. Track the results. Watch for key metrics: open rates, click-through rates, and purchases. 3. Iterate based on the data. If Group B outperforms, you’ve found an easy way to boost conversions without creating new content. This test takes minutes to set up and could lead to a sweet uplift in early-stage conversions. Sometimes, it’s not about creating more—it’s about delivering the right message at the right time. #emailmarketing #ecom #emailautomations

There are 2 main ways to check if you’re having a deliverability issue with your ecommerce brand 1) Run a deliverability test using a deliverability testing tool Tools such as Glockapps will provide you with a list of test email addresses you can send your weekly campaigns to Ideally, you want to be running at least one email campaign per week The best thing is that Glockapps tells you the insides out of what on the exact problem you’re facing and how to resolve them 2) Analyse your email metrics within Klaviyo Usually, when you target engaged segments (users that have interacted with your emails in the last 180 days) and notice open rates below 20%, this usually suggests a deliverability problem You need to be able to recognise patterns, e.g. are open rates dropping after increasing the volume of campaigns? Hope this helped - Juan

The Email That Saved a Failing Launch 🚀 A client once came to me in panic. Their big product launch was falling flat—emails were sent, but the click-through rates were dismal. I asked to see their campaign. Immediately, one thing stood out: their emails were too salesy. All “Buy Now” and no value. We rewrote the emails to: 1️⃣ Start with a relatable story about a problem their product solved. 2️⃣ Include testimonials from real customers. 3️⃣ Add a clear, friendly CTA: “Check this out—it might be just what you need!” The result? Their click-through rate jumped by 34%, and the launch hit 70% of its sales target. Lesson: Stories sell, and empathy converts. Make your emails about the reader, not just your product. #EmailMarketing #StorySelling #DigitalGrowth

3 principles I tell my new team members about B2B ads (learned after spending $100,000,000+ on all platforms) 1/ Conversions per week. You need at least 30 conversions per week per ad-set for algorithms to optimize properly. Conversion events can’t be few and far between. You need to balance the quality and quantity of the signal. 2/ Signals with Revenue. The signal you use has to correlate to future revenue. If leads have too much quality variation to reliably correlate to revenue, it is not a great signal to learn from. One lead might be worth $5,000, another $55,000. You need to have indicators in place that can reliably determine the value of leads so the algorithm can learn to go after higher-quality prospects. 3/ The first 24 hours. It’s best if the conversion signal happens within 24 hours of the user clicking the ad. This helps the ad platforms learn effectively. Anything longer and it will lower performance. P.s. The most important thing is: Ads don’t always get the perfect result first time. So keep testing. I’m curious, which of the principles did you like the most?

eCom brands: A/B test like there's no tomorrow. Small tweaks can lead to big wins. - Test subject lines - Test 1 CTA vs 2-3 CTAs - Test Heavy design vs plain design - Test your offer (E.g. 10% off vs 20% off) - Test campaign email gaps (longer vs shorter) But, don't test everything at once, instead: - Choose 1 test - Let it run for 2 weeks - Identify the winner of test - Move on to the next experiment This is how you stack small wins and turn "okay" email campaigns into... Revenue-generating machines!!