Tshepo Mokono’s Post

Any successful journey to a PR campaign begins with understanding the brand inside out. It is crucial to know where the brand stands and where it aspires to be. At Publsh, we go beyond surface-level analysis. We collaborate closely with our clients, understanding their current situation and future objectives. This collaborative approach enables us to create a roadmap, which lays the groundwork for an effective brand strategy. However, creating a brand strategy isn’t a one-time task. It is important to regularly refine and adapt our strategy, ensuring it remains relevant and effective in an ever-evolving landscape.

We've all heard of PR (AKA public relations), but what does really mean? How does it differ from age-old marketing? Here are a few key differences between the two -- a successful business recongizes that both are important in a marketing strategy.  Want to learn more about how to incorporate both PR and marketing in your business practices?  Book a discovery call today 

Branding is essential to PR as it shapes the perception of a company, individual, or organization in the minds of the public. A strong brand identity enhances credibility, trust, and recognition, laying the foundation for effective communication and reputation management in PR efforts.

Why Your Business Needs A Brand Champion Creating a robust and enduring brand requires more than just a logo and some pretty collateral. It needs a concerted effort to articulate and uphold a brand promise that resonates with both internal stakeholders and external audiences. Critical to this process is the role of a brand champion—a dedicated individual who leads the charge in embodying, advocating for, and protecting the brand promise. https://lnkd.in/gmzf5wDS

BRAND TWERK: Little Mistakes That Make Your Brand Look Amateur with Lisa Boettcher of LB Creative Studio by Whitney Lee Get ready to make your brand twerk! Today we’re talking all things branding with Lisa Boettcher, Founder and Creative Brand Strategist of LB Creative Studio. Buckle up for tips you can implement immediately to make your brand look legit and things you should be avoiding from a branding perspective!  ——————————— Lisa Boettcher is a Creative […] #boomers #babyboomers

PRojection VS Reality!  Don’t use PR to paint the most desirable picture about you/ your brand or your product. Instead, use PR as an honest mirror to reflect your true identity, creating the most credible positioning that cannot be challenged. 

The Impact of Press Releases on Brand Reputation in UK: Exploring the Correlation Understanding the relationship between press releases and brand reputation is essential for businesses looking to enhance their credibility and visibility in the media landscape. https://lnkd.in/gsS2NBia

Personal brand 💚 Here at Parrot PR and Marketing, we are often asked about the masterminds behind the company brand and what they stand for. Building a personal brand does sound like self-promotion at first, but it is far from it. Your personal brand is how you define the distinctive value that you bring to your career. It can strengthen connections and enables you to engage more deeply with colleagues 😍 Being able to showcase your personal brand will help others understand who you are, and what you stand for. It therefore builds authentic relationships. Ultimately it enables you to achieve your aspirations ✨ We love getting to know our clients personally, just as much as their business. Want to elevate your personal brand? Find out more and get in touch today ➡️ https://lnkd.in/eimxSVDH #PersonalBrand #Marketing #Brand #PR #BuildingYourBrand

Branding isn't just for organizations. There's power in defining your personal brand.