After a remarkable year in 2023, Prinx Europe is setting new benchmarks in the tyre industry.
🚀 Expanding Our Reach: We're not just growing; we're evolving. Our focus for 2024 is to expand our European dealer network and diversify our local product range. This comes on the heels of launching five passenger car and two commercial vehicle tyres, gaining TÜV certification for our Winter Excelia range, and making a splash in international trade fairs.
💡 Innovation at its Core: Our commitment to innovation led to a staggering 3,169% sales increase in the first half of 2023. All our tyres are meticulously designed to meet the specific demands of the European market and local weather conditions. Proudly produced in our state-of-the-art factory in Thailand, we introduced cutting-edge models like the TH135 and C901, both featuring our innovative irregular tread wear indicator (LCI).
🌍 Going Global: 2024 is all about widening our global footprint. We plan to attend more international trade fairs, host numerous customer events, and, importantly, increase our sales further. But that's not all – we're focused on bringing more partners into the fold, expanding across wholesale, retail, original equipment, and the fleet segment.
🚗 Stepping on the Gas: Our sales director, Adrian Costache, puts it aptly: "We want to step on the gas even more." The positive and constructive feedback from trade fairs is fuelling our journey forward. We're listening to our customers and the market, and channeling this valuable input into our development.
🔍 A Glimpse into the Future: While we can't divulge specifics, one thing is certain – we're poised to continue surprising and challenging our competitors with our innovative range in 2024.
Stay tuned as we drive forward, redefine standards, and deliver excellence in every tyre we produce!
#PrinxEurope #Innovation #Expansion #TyreIndustry #AutomotiveExcellence
Thank you for the support. Great folks at TTI.