Black stories are universal stories, and Black audiences consume ALL types of content. So what even is "Black content"? Join us at Cannes for a candid conversation between Nielsen's Charlene Polite Corley, HARTBEAT's Janina Lundy, the NAACP's Aba Blankson and WORTHI's Myles Worthington as they discuss Black stories, Black audiences, and the untapped potential marketers are leaving on the table by creating imaginary silos. Learn more about the session and RSVP for the Tubi Cabana below: https://lnkd.in/gz2BHDNm
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🌟Check out our latest client success story with the only minority focused media company tailored to the business community, Black Enterprise Magazine. ➡ https://bit.ly/470wG1Z ⬅ RevContent has the pleasure of working with Black Enterprise's SVP of Digital Strategy & Partnerships, Justin Barton, to help his team reach their #monetization goals. Read the full story to learn about RevContent's impact on Black Enterprise's AMP RPMs and more! #casestudy #publishers
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Research conducted in collaboration between Group Black found Black creators were successful in driving attention among both Black and general population audiences. In addition, reactions to content differed based on the channel, reinforcing the need to understand campaign goals when media planning. Learn more in our case study linked below. #MulticulturalVoices
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In the latest episode of The Pool, host Ese Ofurhie, is joined by David Bowles, President of CMRignite the nation's largest Black woman-owned cause marketing and social impact agency whose mission is to develop innovative, cross-cultural marketing campaigns that lead to real, positive change. Watch the full interview below!
Unveiling the Strategic Prowess of CMRignite in Shaping a Diverse and Impactful Advertising Landscape (Video)
mediavillage.com
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Equity-focused marketer II Builder of agencies, brands, and thought leaders II Men's mental health advocate
Start your week with a read of Donovan Triplett in Fast Company on "the blinding whiteness of advertising." Two things I'm thinking about after this read: 1) My own (availability) bias in considering the experiences of this campaign universal, and how this insidious form of bias, while not outright exclusionary, neglects to consider the richness and diversity of our experiences. 2) This: "The industry is vocal that there’s no one right way to do anything. But even still, there are styles of operating that have dominated, pervaded the collective consciousness for so long that they make the leap from style to standard—invisibly forming people’s mental picture of the bull’s-eye." Always consider the origins of your "best practices." Article link in the comments.
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Against all odds, 2024 is off to a good start for local news. Here's a quick update from Keith Pepper:
Pausing a beat this morning to reflect on a fantastic couple of weeks in #Atlanta. As the torrent of bad news about the media business continues, the Rough Draft Atlanta team is building on our goal of providing non-sensational news across platforms that allow audiences to consume content in ways that isn't overwhelming. Our print and digital products give local and regional marketers clean, engaging ways to connect with some of metro Atlanta's most engaged and influential audiences. In the last two weeks, we have: 📰 Published special print sections for Central Atlanta Progress and Atlanta Jewish Film Festival. 🍲 Enhanced our coverage of local food news. 📧 Sent more than 1.5 million emails with almost 2x the industry average engagement metrics. 🔦 Welcomed Richard T. Griffiths from the Georgia First Amendment Foundation for an Open Government staff training at Switchyards. 🎉 Celebrated Joe Koufman's 10th Anniversary of Setup® And, I had the opportunity to moderate an interview with Andre Dickens for The Atlanta Press Club. If your company can benefit from being associated with local media that's growing and delivering for both readers and advertisers, please get in touch! #LocalNews #MediaBusiness #AtlantaBusiness
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In my latest story for HuffPost, I wrote about media reparations and how the American media industry has harmed Black people. Read by clicking the link below!
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Interactive challenges are the new black. → Not always → But they just might be → Embrace the potential Here's an idea for you: → Someone urges you to organize an interactive challenge → A trending topic is the theme of this challenge → You actually feel like you're interacting with every participant → But it's much more than just interaction, believe me So you go ahead and announce: "We're thrilled to launch the "X" challenge!" → People start participating → Instant engagement, right? → You and participants together creating something great → But there's so much more behind it, trust me Chances are that participants are LEARNING more than you anticipated. And there's a rise in active participation which you never expected. Was it just a challenge? Nope. It was a platform for ideas and innovation. Even better? → You receive memorable moments in return → And in many cases, you will get A LOT → How do I know? I've organized these challenges before Instant participation, right? True, and trust me the outcome is much more rewarding. BTW, it can't go wrong with these challenges. They're a great tool for engagement and they're being used everywhere. However, I just want you guys to be creative and think out of the box. So the next time you organize: → "A brainstorming session" → "A project briefing" → "A team huddle" Consider interactive challenges. They could very well engage your team more than you think. Which again could be incredibly insightful. Just make sure you're ready to embrace the wave of ideas coming your way. P.S. - Please share ♻️ if you've experienced these challenges before.
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National Emmy-nominated broadcast journalism faculty at the University of Texas at Arlington | Bilingual | Director of UTA Hispanic Media Initiative
Artificial intelligence is the new driving force behind media content production. And that force is at the center of the FREE 6th Hispanic Media Conference at The University of Texas at Arlington. Learn more and register at https://lnkd.in/geYnEZn
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What's the best way to connect with your audience when you're not the main attraction? Here are three ways to freshen up those standard welcoming remarks: https://ow.ly/Gcb750QRCAQ
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What's the best way to connect with your audience when you're not the main attraction? Here are three ways to freshen up those standard welcoming remarks: https://ow.ly/Gcb750QRCAQ
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