Brand new insights from the Gaming social media category just dropped 🕹 Find out what types of video game content are trending, which creators are leading the pack, and how audiences are engaging. All that, and more, right here 👉 https://lnkd.in/eDuQu4dG
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🚀 Gen Z and millennials are transforming the digital entertainment scene, favoring social video and user-generated content over traditional TV and movies. Dive into the trends reshaping the industry: 📺 The Rise of Social Video: YouTube's dominance is evident, captivating younger audiences and redefining viewing habits. 🤖 The Power of Algorithms: Social media platforms offer personalized content, fostering community and collaboration with creators. 🎮 Embracing Gaming: Gaming has become a major player, with creators and streamers driving engagement and discovery. 🔗 Read more on our Nexoom blog for insights into the entertainment industry and beyond! 👉 Link in comments! #DigitalEntertainment #NexoomMedia #MarketingTrends
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🏅Our latest blog dives deep into the power of YouTube advertising during the Summer Games! With $900 million spent on ads during the 2020 Tokyo Games, the stakes are high for brands. But it's not just about traditional slots anymore—smart marketers are eyeing strategic avenues like YouTube to reach global audiences. 🏆 Discover why YouTube is the ultimate platform for ad success, with a whopping 231 million Games-related streams during the 2020 Summer Games! From international broadcasts to athlete interviews, the possibilities are endless. #YouTubeAdvertising #OlympicGames #WinningGold
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85% of teens say they play video games (according to an Axios poll). What does this mean for your brand? 👇 Here are the key takeaways: 🔑 In-game advertising could be a great opportunity to reach a younger audience. 🔑 Providing creative, gamified experiences for your audience can help boost engagement. #videogames #marketinginsight #gamify
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🎮💰 Gaming is the New Gold Rush! 💰🎮 Did you know the gaming industry is a treasure trove for brands? 🚀 From in-game ads to sponsored content, the possibilities are endless. Dive into the world of virtual marketing and watch your brand soar! 📈 Find out more here - https://lnkd.in/eAeUsYvV #GamingIndustry #BrandMarketing #advertising
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Will Anime Go the Way of Gaming for Marketers? Once only used in marketing by brands endemic to gaming due to their strong natural connection to the anime audience, now mass brands, such as McDonalds, are using anime imagery and narrative in their advertising and marketing. Still considered an experimental area for many brands — more of an innovation spend — but this is likely to change as more brands get involved As it worked with gaming, sports is an easy entry point for advertisers looking to get into anime by integrating into the content itself Interest in both gaming and anime benefited from COVID-19 behavioral changes from lockdowns Read more here: https://lnkd.in/gNxbQkZt #media #strategy #consulting #anime #marketing #advertisers
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In my 4+ years with Bent Pixels, I’ve witnessed gaming content evolve from gameplay, livestreams, and reviews to a much broader, creator-driven focus. While gaming itself is still central, creators are now shaping content around lifestyle, entertainment, and IRL challenges. Many brands have traditionally seen gaming as just gameplay or esports, but the creator economy—especially on YouTube—has proven it’s much more. Major streaming platforms have also recognized this shift, signing top gaming creators to license content on their services, so the impact is being felt across the industry. Bent Pixels, now ranked #1 in gaming category for video on Comscore, is at the forefront of this evolution, helping brands understand how creators are driving not only gaming, but culture. I’m excited to be part of a company leading the way in this rapidly evolving space.
Bent Pixels Secures #1 Spot as the Largest Gaming and Creator Entertainment Network, According to Comscore! 🎮 With 50.2M monthly unique visitors and 1.2B minutes watched on CTV, Bent Pixels continues to lead in gaming and entertainment across digital platforms. This milestone reflects our ongoing commitment to empowering creators while delivering premium audiences to advertisers. Read the full release for more insights on gaming content, YouTube dominance, and cross-platform engagement: https://lnkd.in/grdZti6q #Comscore #Gaming #ConnectedTV #YouTube
Bent Pixels Secures the Top Spot as the Largest Gaming and Creator Entertainment Network, per Comscore
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🎮 In-Game Ads: The New Frontier for Brands! In-game advertising is on the rise, offering brands an innovative way to reach gaming audiences. Whether it’s virtual billboards or branded items within games, this format is unlocking a whole new level of engagement. 🕹️ Is your brand ready to enter the world of in-game ads? #InGameAds #DigitalAdvertising #NewMarketingChannels #InnovativeAdvertising
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🎮 Are in-game ads the next big move for your brand? In-game advertising is unlocking a new level of engagement, allowing brands to connect with gaming audiences in a dynamic, immersive way. Stay ahead of the competition by integrating your brand into the gaming world! 🕹️ Discover how in-game ads can boost your digital marketing strategy! #InGameAds #DigitalMarketing #GamingMarketing #InnovativeAdvertising #BrandEngagement #WolfOfRealWorld
🎮 In-Game Ads: The New Frontier for Brands! In-game advertising is on the rise, offering brands an innovative way to reach gaming audiences. Whether it’s virtual billboards or branded items within games, this format is unlocking a whole new level of engagement. 🕹️ Is your brand ready to enter the world of in-game ads? #InGameAds #DigitalAdvertising #NewMarketingChannels #InnovativeAdvertising
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#TikTok & #Twitch claim their audience is unique and can't be reached elsewhere. I got curious about how these platforms stack up against mobile gaming audiences. Turns out, about 60% of mobile gamers are also hanging out on TikTok and Twitch. 🎮📱 I don't think that advertisers need to abandon their current ad playbooks and put all their eggs in the mobile gaming, Twitch, and TikTok basket. But just like with any other part of marketing – there needs to be a balance ⚖️ Time to blend traditional strategies with these vibrant platforms for holistic engagement. Read more on the topic in the link in the comments ⬇️ #AdTech #GenZ #MobileGaming #advertising
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The Dos and Don’ts of Promoting NFTs in Game Marketing Dive into the dynamic world of NFTs in gaming marketing! Discover essential strategies and pitfalls to avoid in our latest blog post. From leveraging digital assets to engaging your audience, we break down the Dos and Don'ts for successful integration. Level up your game marketing tactics today! LinK:https://lnkd.in/ebs2s5rA #NFTs #GameMarketing #GamingCommunity"
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