Tugi Kirema’s Post

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User Experience Researcher | I help businesses understand their users

I stumbled upon a fascinating customer engagement strategy at a supermarket in Nairobi that perfectly illustrates the immense value of UX research in everyday business operations. The supermarket cleverly positioned a large map by the entrance, inviting customers to mark their homes with pins. The interactive exercise enables the store to visually aggregate data on where their customers are coming from. The colors of the pins weren't just for show—they indicated the frequency of visits. Blue for weekly shoppers, red for monthly, yellow for those who shop multiple times in a week, and green for the occasional shoppers possibly drawn by specific deals or seasonal offers. This information is crucial for a variety of reasons including: 🌟Understanding the geographic spread of customers allows the supermarket to evaluate the effectiveness of its market penetration. Are they reaching only the neighborhoods close by, or is their customer base coming from all over the city? 🌟If there are clusters of pins in areas not immediately adjacent to the store, this could indicate opportunities for opening new branches or setting up delivery hubs. 🌟 Knowing where their customers live helps in creating more focused marketing campaigns. For example, if a certain area is underrepresented on the map, the supermarket might consider targeted ads or promotions for that region. 🌟Understanding customer distribution can aid in optimizing logistics, from stock distribution to delivery routes. This is the heart of UX research, immersing in the user's world to craft experiences that resonate and enrich lives. Companies that invest in UX research are not just investing in data; they're investing in the kind of loyalty that no amount of advertising can buy.

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Ruby Pryor

Your UX Research partner in Southeast Asia | founder @ rex | Featured on CNA | Keynote speaker

11mo

Super cool example! Thanks for sharing!

Davie Mwangi

Senior UX Designer @ Google | Designing for humans and humanity

11mo

I’d be very interested to know the guys running this. Super cool!

Mwangi Kagwe

I turn your website into a lead generation machine.

11mo

Carrefour Kenya is where I have seen this been used.

Isaac Kinyanjui

Helping founders tap into expert product designers while keeping teams lean and flexible

11mo

interesting way of gathering info 👍

David Denoux

Service Research and Design

11mo

Kim M., I could see this being implemented for Nutrien Ag Solutions - Australia

Josémaria Kahamba

Business Development Consulting . Pamoja Lab . Fintech

11mo

Lovee this. No tech. Just human connections

Supreet Kumar ★

Design Head | NID | CUA™, CXA™

11mo

Kristina Jervell We can borrow this?

Sasha Oseadeyo Ena Ofori

Design Researcher | UX Research | Design Thinking | Human-Centered Research | Passionate and advocate for mental health & wellness amongst caregivers and neurodiverse students

11mo

This is super cool! Interactive and brief as well!

Daisy Ondimu

Product Designer | UI/UX Designer | UI Designer

11mo

Wow! This is very insightful

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