I stumbled upon a fascinating customer engagement strategy at a supermarket in Nairobi that perfectly illustrates the immense value of UX research in everyday business operations. The supermarket cleverly positioned a large map by the entrance, inviting customers to mark their homes with pins. The interactive exercise enables the store to visually aggregate data on where their customers are coming from. The colors of the pins weren't just for show—they indicated the frequency of visits. Blue for weekly shoppers, red for monthly, yellow for those who shop multiple times in a week, and green for the occasional shoppers possibly drawn by specific deals or seasonal offers. This information is crucial for a variety of reasons including: 🌟Understanding the geographic spread of customers allows the supermarket to evaluate the effectiveness of its market penetration. Are they reaching only the neighborhoods close by, or is their customer base coming from all over the city? 🌟If there are clusters of pins in areas not immediately adjacent to the store, this could indicate opportunities for opening new branches or setting up delivery hubs. 🌟 Knowing where their customers live helps in creating more focused marketing campaigns. For example, if a certain area is underrepresented on the map, the supermarket might consider targeted ads or promotions for that region. 🌟Understanding customer distribution can aid in optimizing logistics, from stock distribution to delivery routes. This is the heart of UX research, immersing in the user's world to craft experiences that resonate and enrich lives. Companies that invest in UX research are not just investing in data; they're investing in the kind of loyalty that no amount of advertising can buy.
I’d be very interested to know the guys running this. Super cool!
Carrefour Kenya is where I have seen this been used.
interesting way of gathering info 👍
Kim M., I could see this being implemented for Nutrien Ag Solutions - Australia
Lovee this. No tech. Just human connections
Kristina Jervell We can borrow this?
This is super cool! Interactive and brief as well!
Wow! This is very insightful
Your UX Research partner in Southeast Asia | founder @ rex | Featured on CNA | Keynote speaker
11moSuper cool example! Thanks for sharing!