TURIBARUNGI GERALD’s Post

Beyond "Apply Now": How Schools Should Market in the Experience Economy The recent release of Primary Leaving Examination results has filled social media with school fliers, all saying the same thing: "Applications are open. Apply now." Some add bursaries and scholarships, but marketing must go beyond this. In today’s Experience Economy, education is no longer just about grades—parents and students seek immersive, personalized, and transformational learning experiences. Schools that focus only on exam results will struggle to stand out. A New Approach to School Marketing: ✅ Service-Oriented Education – Highlight career guidance, mentorship, and leadership programs. ✅ Experiential Learning – Showcase hands-on projects, real-world applications, and digital learning tools. ✅ Transformational Education – Position learning as a life-changing journey that fosters personal growth, leadership, and purpose. Why This Matters 🔹 Shift from product-centric to experience-driven messaging 🔹 Use storytelling and student success stories to engage audiences 🔹 Build purpose-driven enrollment campaigns that focus on impact The future belongs to schools that move beyond “Apply Now” and market the experience, the journey, and the transformation.

🎓 Are We Preparing Our Business Students for the Future? In the face of technological disruptions and emerging digital competitors, it’s time for business schools to rethink their approach to education. Are we equipping our students with the right tools to navigate the dynamic 21st-century landscape? The answer is it depends on the type of #cognitiveknowledge students acquire. The MECCDAL Model, a holistic and execution-oriented framework integrates five distinct types of cognitive knowledge into our curriculum: 1️⃣ Conventional Knowledge: Enhance understanding and retention by using interactive online platforms to teach foundational marketing concepts. 2️⃣ Patchwork Knowledge: Foster a culture of innovation and creativity by organizing interdisciplinary hackathons where students from different fields come together to solve marketing challenges. 3️⃣ Practical Knowledge: Make the application of theoretical knowledge more engaging and memorable by using AR or VR to simulate real-world marketing scenarios. 4️⃣ Subversive Knowledge: Prepare students to adapt to disruptive trends in the marketing industry by encouraging them to create marketing campaigns for hypothetical products that challenge traditional marketing paradigms. 5️⃣ Mundane Knowledge: Make learning about routine business operations more engaging and enjoyable through gamification techniques. By integrating these components into our curriculum, we can help students forge a comprehensive, innovative, and practical reasoning methodology that amplifies problem-solving capabilities. It’s time for business schools to evolve, embrace holistic learning, and prioritize execution skills. 🌐 Join the Movement: If you’re passionate about transforming business education, consider joining the Global Alliance for Transforming Business Education (GATBE). Together, we can make a difference. Apply here: https://lnkd.in/eN_T68W2 #businesseducation #businessschool #mba #learnercentric #highereducation #academia #marketing

🎓 Elevate Your Digital Education Strategy with These Game-Changers! 🚀 In today's rapidly evolving educational landscape, staying ahead means more than just keeping pace—it's about innovating with the right tools. As someone deeply invested in the Entrepreneurial Mindset Development ecosystem for growth, I've handpicked these essential digital education platforms that are reshaping the future of learning: 1. 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻: Transform your classroom with their award-winning digital content and personalized learning programs. It's a powerhouse for fostering critical thinking and financial literacy. 2. 𝗘𝗱𝘂 𝗜𝗻𝘃𝗲𝗻𝘁: Dive into a comprehensive STEM education experience with interactive lessons and group projects designed to promote collaboration and critical thinking. 3. 𝗧𝗵𝗲 𝗘𝗗𝗨 𝗧𝗼𝗱𝗮𝘆: Stay informed with insights into the latest digital education trends and initiatives, aligning with the EU's Digital Education Action Plan. 4. 𝗞𝗮𝗵𝗼𝗼𝘁!: Make learning fun and engaging with interactive quizzes and challenges that keep students motivated and eager to learn. 5. 𝗚𝗼𝗼𝗴𝗹𝗲 𝗖𝗹𝗮𝘀𝘀𝗿𝗼𝗼𝗺: Simplify assignments and communication, fostering an inclusive environment where everyone can thrive and participate meaningfully. This curated list will transform how you engage learners, adapt to new challenges, and leverage technology for a more inclusive, digitally enriched education system. Let's work towards a future where education is both impactful and accessible for all. 🌟 Have you tried any of these platforms? Share your experiences below! 🤔? #DigitalEducation #EdTech #EducationInnovation #EntrepreneurialMindset #STEMEducation #CriticalThinking #FinancialLiteracy #LearningTools #InclusiveEducation #FutureOfLearning #EngagedLearning

Is Traditional Higher Education Still Relevant? Of Course, It Is! Let’s Reimagine the Narrative. As we enter 2025, the value of traditional higher education continues to be a topic of intense debate. With the rise of alternative learning pathways, skills-focused certifications, and AI-powered tools reshaping the workforce, many are questioning if a college degree is worth the investment. But here’s the thing: Higher education’s relevance isn’t just about the job market. It’s about the holistic growth of individuals—critical thinking, cultural literacy, and the ability to adapt to a changing world. The challenge isn’t whether higher education matters but how we communicate and deliver that value in today’s rapidly evolving market. This is where product management can play a transformative role. By viewing academic programs as products, we can approach higher education with a user-centric mindset. 🎓 Who is the learner? What are their goals, pain points, and motivations? 📈 What are the outcomes? Are we preparing students not just for their first job but for lifelong learning? 💻 How do we innovate? Are we leveraging technology and flexible delivery models to meet learners where they are? Product management allows us to reimagine the journey—from admissions to graduation and beyond. It encourages institutions to be proactive, adaptive, and empathetic to the needs of today’s learners while maintaining the transformative essence of higher education. Let’s stop asking whether higher ed is still relevant and instead focus on how we can elevate its value, together. #HigherEducation #ProductManagement #Innovation #LifelongLearning

Life after a refreshing 4-day break! 🌞 As an educator, I believe breaks are essential for students to recharge and refocus. In today's fast-paced digital landscape, it's easy to get burned out. Taking time off allows students to step away, relax, and come back with new ideas and perspectives. However, attending classes with discipline is equally crucial, especially in Digital Marketing. The field is constantly evolving, and staying up-to-date with the latest trends and tools is vital. By attending classes regularly and being engaged, students can gain a competitive edge and achieve their goals. Looking forward to seeing my students tomorrow, ready to dive back into the world of digital marketing with renewed energy and enthusiasm! 💻 #DigitalMarketing #BackToCampus #DisciplineMatters

Recently I gave a talk on the current disconnect of online higher education, highlighting that while we've made significant strides, we're yet to enter what I call "Phase 2" of online learning development. Since the mid-90s, we've adapted content from subject matter experts into courses that meet accreditation requirements. However, as we evolve, students are demanding more flexible and accessible learning options. They want shorter courses to accelerate their degrees or different formats to suit their learning styles. Despite progress in universal design and backward design methodologies, our course creation remains siloed, separating curriculum from the broader university experience. This disconnection affects hundreds of thousands of online students nationwide and globally, leading to a sense of isolation from their institutions. Online education often becomes a means to an end, fitting around personal commitments without fostering a strong institutional bond. As we look towards 2024 and beyond, we see students delaying education due to costs, uncertainty, or the diminishing necessity of degrees. Those who do enroll often experience a lack of engagement, merely completing courses online without meaningful interaction. This detachment translates to lower alumni involvement and support for their alma maters. To address this, we must rethink our approach. We need to design courses that integrate the institution's history and culture, emphasizing the unique value of learning from specific universities. Highlighting faculty expertise and research backgrounds can create a more immersive and connected learning experience. Moving forward, it's crucial to view universities as unified institutions, eliminating the divide between online and on-campus education. Our marketing should reflect the variety of delivery methods rather than emphasizing the distinction between online and traditional formats. I'll continue discussing these ideas throughout the year, but it's clear that fostering a cohesive university identity and culture in online education is essential for future success. #highereducation #onlinelearning #edtech #brandrecognition

In honor of my grad-iversary & to sprinkle a bit of encouragement on your feed, here are 7 things I’ve learned in 7 years since graduating Northeastern’s MBA program: 1. Change is Possible: If you have the desire & ability to make a change, do it. No matter how long its been between undergrad & your next adventure in higher-ed, the time will pass anyway, take the leap. 2. School Gives Language, Framework & Network: This is the true value of (non-technical) post-grad education. Meeting new, brilliant people wins every time. 3. The Real Work Happens At Work: Theory + practice? Can’t beat it. Also, remember to give yourself grace putting your new skills to work at work. 4. Don’t Toss Your Pre-Bschool Skills: I never thought my early-career experience in model management & casting would show up in brand management. Insert here leadership in casting for a current project & many other wonderfully nostalgic opportunities I’ve had to put the talent hat back on. What’s old always comes back in style. 5. Be Willing to Test & Learn: Not just as a marketing principle but also in company size, product category, brand vs agency, etc. The most well-rounded & dynamic marketers I know have a variety of experiences to pull from. 6. Curiosity is a Great Compass: I must admit, leading with curiosity is my natural bend. It’s what led me to business school & has helped keep me inquisitive. Learning doesn’t end when the digital textbooks close. 7. Nothing Tried, Nothing Gained: Whether it's an educational pursuit, switching to an industry you're passionate about, or the one risk that's coming to mind right now as you read this - take one step toward action, today. Happy back-to-school season! 

🔍 Thinking Outside the Box: Unleashing Creativity! 📦 Are you tired of traditional education that stifles creativity and innovation? At The Now Academy, we believe in nurturing students who think outside the box. Let's dive into how we achieve this! Ever wondered why some of the greatest innovations come from those who dare to think differently? Traditional education systems often focus on rote learning and standardized tests, leaving little room for creativity and critical thinking. This approach can limit a child's potential and dampen their enthusiasm for learning. Imagine a classroom where students are encouraged to explore, experiment, and express their unique ideas. At The Now Academy, we foster an environment where creative thinking is not just encouraged but celebrated. Our hands-on projects and real-world challenges push students to see problems from new perspectives and develop innovative solutions. To make learning exciting, we incorporate gamified elements into our curriculum. Students earn points and rewards for coming up with creative solutions and collaborating on innovative projects. This not only makes learning fun but also motivates them to think creatively and work as a team. This week, I challenge with your child to redesign an everyday object to make it more efficient and user-friendly. Whether it's a more ergonomic chair or a more sustainable packaging design, let’s see your creativity in action! At The Now Academy, we equip students with the skills they need for future success: Creativity and Innovation:We nurture these essential skills through project-based learning and creative problem-solving. Critical Thinking: Our curriculum is designed to develop students' ability to analyze, evaluate, and create. Personalized Learning: With a low student-teacher ratio, we ensure each student receives the attention they need to thrive. Join us on this exciting journey and see how The Now Academy transforms education for the better. Let's empower future leaders to think outside the box and drive innovation. 🔗 Learn more and enroll today: www.thenowacademy.net #education #creativity #TheNowAcademy #criticalthinking #innovation #futureleaders #ThinkingOutsideTheBox

🌟 Tips for First-Year University Students:#ThrivingwiththeFlippedClassroomApproach! 🎓 #learnersadvocate #Worksmarter #Beatthesystem Starting university can be both exciting and overwhelming! As you embark on this new chapter, consider leveraging the Flipped Classroom Approach to enhance your learning experience and ensure a smoother transition. Here’s how it can help you: 🔄 What is the Flipped Classroom? This innovative model flips traditional learning on its head. Instead of absorbing lectures in class, you engage with the content at home—through videos, readings, or online resources—and use class time for discussions, collaborative activities, and hands-on projects. 📈 Benefits for Your First Year: 👉 Increased Retention: By engaging with materials before class, you’ll have a stronger grasp of the content. This leads to better retention and understanding, making it easier to tackle complex topics. 👉Smooth Transition: Adjusting to university life can be challenging. The flipped classroom allows you to take control of your learning pace, reducing the pressure of keeping up with fast-paced lectures. 👉Enhanced Collaboration:Class time becomes a space for teamwork and interaction. You'll build relationships with peers, making it easier to form study groups and find support networks. Adaptation to Higher Education: This approach fosters critical thinking and problem-solving skills, essential for success in higher education. It prepares you for the collaborative nature of university learning and future careers. ✨ How to Make the Most of It: 🔒 Stay Organized: Keep track of assignments and deadlines. Use planners or apps to manage your schedule. 🔒Engage Actively: Participate in discussions and ask questions during class. Your contributions enrich the learning experience for everyone. 🔒Form Study Groups: Collaborate with classmates to discuss materials and reinforce your understanding. Remember, your first year is a journey of growth! Embrace the flipped classroom approach to enhance your learning and adapt to university life with confidence. What strategies are you using to navigate your first year? Share your tips below! 👇 #FirstYearSuccess #FlippedClassroom #UniversityTips #StudentEngagement #HigherEducation

🎓🌟 As I continue to pursue my Master’s in Education and a fulfilling career in this field, I find myself reflecting on the incredible power of education to shape our world. 🌍 With a passion for marketing and social media strategy, I’m fascinated by the ways these tools can amplify the reach and impact of education. Education is more than just teaching—it’s a force for equity, a catalyst for change, and a bridge to brighter futures. 💡 Whether in the classroom or through creative digital strategies, I’m committed to contributing to a world where education transforms lives and inspires progress. Here’s to building a future where learning knows no limits and innovation opens doors for all! 🚀📚 #EducationMatters #MastersJourney #MarketingInEducation #EquityThroughLearning #SocialImpact