Turneo’s Post

As technology continues to evolve, bringing with it an overload of information and desire for instant gratification, consumer attention spans are now shorter than ever! In this article, our CEO, Pedro Colaco shares crucial insights on how hotels can swiftly capture attention using HyperCommerce strategies. Dive into his expert advice to ensure your hotel stands out in a fast-paced digital world: https://buff.ly/3TA5yBY #HyperCommerce #HotelTrends #HotelTech #HospitalityInnovation

🌟 Don't Miss Out: The Window for Hotels to Deploy Direct Booking Tools is Closing! 🚪 In an era where guest experience reigns supreme, hotels are swiftly realizing the critical importance of deploying direct booking tools. An insightful article sheds light on why the time to act is now, emphasizing the pivotal role of technology in addressing the guest journey and personalizing experiences. The good news? The technology needed to revolutionize guest experiences and drive direct bookings is readily available, and we're proud to offer it through our Property Management Experience System (PXMS). Discover how our PXMS can empower your hotel to enhance guest journeys, drive direct bookings, and stay ahead in today's dynamic hospitality landscape. #HospitalityTech #UrVenue #GuestExperience #Personalization #PXMS

Deal with the devil. I estimate about 60 to 70% of hotels worldwide relies heavily on OTAs (Agoda, Expedia, Booking etc) for their room bookings because they bring in a huge percentage of revenues, despite the headaches dealing with them for the last few decades. In theory, OTAs serves a great purpose, it is just that they can get sneaky sometimes (they call it being "competitive") Who is the worst OTA? Weirdly enough, it will be a different for every hotel. I loved managing OTAs in Melaka because you will hardly get any business from Expedia. Why do I hate Expedia? Oh....let me tell you why..... The worst thing about them is that Expedia keeps opting us into specials that we did not sign up for. We won’t notice until a reservation comes in at a low price. Then we will check on Expedia's extranet, only to find out that we have been opted into a “mobile discount” or some stupid promotion that we never signed up for. Then it just more time wasting arguing with Expedia who eventually says “Oops you are right, that was our fault” and they then fix it. But by then, the guest who paid the wrong price is already inhouse. Repeat that same thing a month later. In the past before the invention of the channel manager software to control the availability of your rooms online, it was almost impossible to close out your rooms on Expedia when you sell out last minute on busy weekends and peak periods. Agoda does the same shit too, once in a while. Algorithm my ass..... So the next time you see a hotel room that normally sells for RM 200 max but is now selling for RM 3999 per night, this means that the hotel is fully booked for that particular room category and the manager is praying that no one will purchase a room at that price, because the OTAs has refused to close out completely.

Highly profitable direct bookings are back in the spotlight. Advanced technology can help hotels and resorts drive revenue for those coveted reservations. https://lnkd.in/gYUpvMq6 #traveltechnology #AI #artificialintelligence #travelmarket #hotels #resorts #bookings #directbookings #traveloperations #travelmarketing #travelbusiness

Unlock the superpowers of flexible booking with RezLock! 🚀 Now your guests can lock in rates while enjoying flexibility, boosting your direct bookings and revenue. Check it out! #RezLock #HospitalitySuperpowers #HospitalityInnovation

Let's talk a bit more about rezlock and how it can help converting hesitant bookers directly.

Of the 10 trends provided by Hospitality Net, the one that stands out to me is the rise in direct bookings, which are expected to represent 50% of all online bookings by 2024. While online travel agency (OTA) bookings have their benefits, hotels are recognizing the value of cutting out the middleman to forge direct connections with guests. After all, OTA bookings come at a cost, and what better way to incentivize guests than by having them book with you directly? This growing trend emphasizes the importance of personalized experiences, driving hotels to maximize their direct booking channels with data-driven platforms. #FutureofHospitality #HospitalityTrends #Personalization #DirectBooking

𝘐 𝘸𝘢𝘴 𝘴𝘩𝘰𝘤𝘬𝘦𝘥 𝘵𝘰 𝘬𝘯𝘰𝘸 𝘵𝘩𝘪𝘴 😲. 𝘛𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘤𝘰𝘴𝘵-𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦 𝘸𝘢𝘺 𝘵𝘰 𝘪𝘮𝘱𝘳𝘰𝘷𝘦 𝘺𝘰𝘶𝘳 𝘩𝘰𝘵𝘦𝘭'𝘴 𝘳𝘦𝘷𝘦𝘯𝘶𝘦 𝘱𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘰𝘯 𝘰𝘯𝘭𝘪𝘯𝘦 𝘤𝘩𝘢𝘯𝘯𝘦𝘭𝘴 💹.   📌User-generated reviews have become a big part of decision-making for travelers who are looking for stays. 📌 Most of the online platforms, such as OTAs such as Expedia, Metasearch channels such as Tripadvisor and Social Media channels such as Facebook have become huge on the back of these user generated content. 📌 User feedback can be used to both understand what a hotel is doing well and identify improvement areas, such as infrastructure concerns. Working on getting the infrastructure fixed is sometimes very expensive, even though it is necessary to improve revenue performance.   What if I tell you there is a cost-effective way to improve hotel revenue performance without investing tons of money in fixing the infrastructure?   📎 Based onresearch that was published in Cornell Hospitality report, there are 2 things hotels could do to improve online booking conversion.   1️⃣ Encouraging guests to leave reviews leads to an increase in average hotel ratings. 2️⃣ Responding to reviews improves the hotel page Click-Through Rates (CTR), leading to higher revenue, but there is a catch. CTRs increase only up to a point (hotels should target responding to 40%-50% of the reviews and not beyond that), and guests appreciate management responding to negative reviews rather than positive reviews.   If you want to read the full report, you can click the link below.   https://lnkd.in/gEKDsmB6   #hotelindustry #reputationmanagement #CTR #conversions #Cornell #hotelrevenueguy

Optimizing Direct Bookings for Hotels Maximizing direct hotel bookings is crucial for increasing revenue and minimizing the costs associated with third-party booking platforms. Many travellers prefer popular travel websites that often charge high commission fees, impacting a hotel’s profitability. However, by utilizing an effective booking engine, hotels can enhance their direct bookings and improve financial outcomes. A booking engine serves as a 24/7 virtual concierge, allowing guests to check availability, pricing, and special offers directly from the hotel’s website. This eliminates intermediaries, enabling hotels to maintain control over pricing strategies and strengthen brand identity. A well-designed booking engine streamlines the reservation process while providing a seamless and secure experience that builds trust among guests. To boost direct bookings, hotels should focus on several essential features in their booking engines: Responsive Functionality: A mobile-friendly design ensures smooth operation across all devices, allowing guests to finalize bookings easily. Special Offers and Promotions: Highlighting exclusive deals and loyalty rewards during the booking process adds value that third-party sites may lack. User-Friendly Interface: An intuitive interface minimizes steps required to complete a reservation, reducing abandonment rates and increasing conversions. High-Quality Visuals and Descriptions: Engaging images and detailed property descriptions create an emotional connection with potential guests. Real-Time Availability: Providing real-time updates fosters transparency and builds trust, preventing double bookings through integration with property management systems (PMS). Secure Payment Gateway: Robust security for online transactions protects guest data while offering multiple payment options. 24/7 Support: Real-time assistance through live chat can address guest inquiries promptly, converting hesitant visitors into confirmed bookings. Investing in a comprehensive booking engine is essential for hotels aiming to increase direct bookings and enhance guest satisfaction. By prioritizing features such as responsive design, user-friendly interfaces, secure payment options, and personalized promotions, hotels can create a seamless booking experience that boosts revenue and cultivates guest loyalty. #DirectBookings #HotelMarketing #BoostRevenue #GuestExperience #BookingEngine #revenueoptimization

🟥 Attention hoteliers 🟥 How the Digital Markets Act (#DMA) can jeopardize your #directbookings. In a world increasingly dominated by large online travel agents (#OTAs), the EU's Digital Markets Act (DMA) was a glimmer of hope, especially for smaller providers and independent #hotels. The aim was to curtail the power of the "#gatekeepers" and create fair competitive conditions. This was also the aim of the German Hotel Association (IHA) and Markus Luthe. 🟥 But the reality could turn out to be bitterly ironic New changes at Google, enforced by the DMA, could paradoxically give the already dominant #OTAs even more visibility and push individual hotels and their direct bookings even further to the sidelines. Instead of helping independent providers to gain more visibility, the adjustments to Google's search algorithm could now put them at a disadvantage. 🟥 Why is this problematic? For independent hotels and smaller providers who are already struggling with the broken value chain of the OTAs, this could be a further blow. Higher dependencies, coupled with the costs of between 60% and 80% of the contribution margin and loss of customer sovereignty, visibility and price sovereignty could further reduce already narrow profit margins. This development is in stark contrast to the original intentions of the DMA and undermines the chances of a diversified digital economy in which smaller players can compete fairly. It's time for the #EU to rethink its regulatory approach and ensure that it promotes diversity and innovation rather than unintentionally or intentionally strengthening monopolies. #hotels #hotelmarketing #hotelmanagement #hotel industry #hotelier #hoteliers #hotelnews #hotelindustry #hoteltechnology #hoteldistribution #hotelsales