TurnoutNow’s Post

🚀 AI for Marketers #19 — another great event put on by Cyril Attia and team at AI User Group in their new space on Mission and Sixth. -- - Snow Lee and Runbear (Techstars '24) (cool names!) with nocode tools for creating AI assistants in Slack, Teams, and more - Michael DeNunzio and AIREA Solutions with a platform for creating custom content at scale - Alexei Chemenda and Poolday.ai with high-velocity video production for user acquisition at scale -- Theme of the night was scale 📈: 1️⃣ Poolday distributed over 100k+ videos to short form platforms in 2023 — that's one video every 5 minutes, 24 hours a day, 365 days a year 2️⃣ AIREA enables marketers to create multiple creative variants at a click and manage the resulting large-scale campaigns 3️⃣ Runbear's live demo created and launched a RAG powered Slackbot in under 5 minutes. The nocode UI was point-and-click — pick sources, pick targets, name your assistant, tada! -- The produce-at-scale opportunity carries interesting challenges 🤔: 1️⃣ Publishing at scale: integration with platforms and tools to manage campaigns and publishing without becoming an all-in-one solution 2️⃣ Data reinforcement: how can variant performance data be looped back into the creation process at large production scales and velocities? 3️⃣ Human in the loop: human reinforcement is required to guardrail against misuse. AI actors are now virtually indistinguishable from real humans. -- See you at the next one! 💡 #AI #Marketing #UXDesign #Innovation

🚀 The future of website engagement is here, and it's driven by AI! Traditional engagement methods like pop-ups and banners are becoming less effective. Users demand personalized, seamless interactions – and that's precisely where AI steps in. At InnoBotZ, we're leveraging AI-driven website engagement to revolutionize user experiences. Here's how: 1️⃣ **Personalized Recommendations**: Ever notice how some websites seem to know exactly what you need? That's AI at work, analyzing user behavior to suggest the right product or content, boosting the chances of a sale or interaction. 2️⃣ **Chatbots**: Need instant support? AI-powered chatbots are available 24/7, providing quick assistance and easing the burden on customer service teams. 3️⃣ **Dynamic Content**: AI ensures you see what matters most to you. By delivering content based on your behavior and preferences, we keep users engaged and coming back for more. In today's digital landscape, businesses that adopt AI-driven engagement are not only enhancing user experiences but are also reducing bounce rates and improving conversion rates. 📈 Ready to transform your user experience and stay ahead of the competition? Embrace AI-driven engagement and watch your website come to life! 🔗 How are you integrating AI into your digital strategies? Share your thoughts and experiences below! #AI #websiteengagement #userexperience #digitaltransformation #InnoBotZ

Not once, not twice, but FIVE times a leader! But instead of talking about us, I want to share FIVE quick trends I'm seeing in the world of digital experiences: ➡ AI unlocks speed and productivity - we have gone from "Sh*t, is AI going to replace us" to "AI is taking 10 seconds to generate my blogpost". With AI being embedded in DXPs, marketers can generate more content than ever, more test ideas and variations, and quickly understand customer interests without needing a human to go through a vast amount of data. What a time to be alive! ➡ Content governance - with great power (like AI), comes great responsibility. While AI can speed up a lot of the marketing day-to-day tasks, you of course still want to protect the voice of your brand. How are you ensuring that the content and digital experiences you're putting out there still go through gatekeeping and compliance without creating huge friction? (Lucky we solve for this too!) ➡ Consolidation and simplification - lots of software are entering the MarTech space more than ever, but they now solve for smaller and smaller parts of the value chain. We now can buy best-of-breed garlic press, and best-of-breed salad spinner. How about a best-of-breed kitchen with best-of-breed tools I can just walk into and start cooking? ➡ Personalisation is table-stakes for any business investing in their digital experience. The script has evolved from "do it to increase conversions" to "do it to protect your customer-base". In a crowded online world, for your business to stand out, your digital experiences need to be relevant so customers can get their job done fast with you and move on to the next thing. They expect this when doing business with you. Otherwise, they'll switch to someone who can do it better. Personalise and protect your customer-base. ➡ Revenue stack over Tech stack - I recently worked with a GM of Digital Experience who said that their tech stack before kept growing, while their revenue stack was not. There were lots of investment made across an accumulated tech stack that they struggle to get value out of. You need to be asking yourself instead, "What does your revenue stack look like?" #digitalexperience #leader #optimizely Read the report here: https://lnkd.in/g_2QFxgx

We're introducing an AI-first experience for marketers with new features in Copilot in Dynamics 365 Customer Insights. Manage campaign workflows in one place, curate AI-generated content, and track success from start to finish as you optimise customer experiences. Learn more: https://lnkd.in/g--4c-CM #MicrosoftAustralia #MicrosoftNZ #MSDynamicsANZ #AI #Copilot

Are you leveraging the full potential of your landing pages? 🚀 Use case modeling can be your secret weapon to skyrocket conversions and dramatically improve your website’s performance. Here’s how: 1. **Understand Your Audience** - Dive deep into who your visitors are and what they seek. Use case modeling helps you create detailed profiles and scenarios, making it simpler to design landing pages that hit the mark by addressing specific needs, desires, and pain points. 2. **Identify Roadblocks** - By mapping out the user journey, you can pinpoint where visitors might stumble or drop off. This insight allows you to streamline processes, clarify information, and offer the right kind of support—making sure the path to conversion is as smooth as possible. 3. **Keep Iterating** - Use case modeling isn't a one-and-done deal. It’s about continuous improvement. Testing and refining your pages based on real user scenarios and data will keep you ahead of the curve, ensuring your landing pages are always optimized for peak performance. Leveraging the power of AI and automation to enhance your use case modeling can further streamline this process, making it not only data-driven but also efficient and scalable. Have you tried integrating use case modeling into your optimization efforts yet? What impact did it have on your conversion rates? #UseCaseModeling #LandingPageOptimization #ConversionRateOptimization

We're introducing an AI-first experience for marketers with new features in Copilot in Dynamics 365 Customer Insights. Manage campaign workflows in one place, curate AI-generated content, and track success from start to finish as you optimize customer experiences. Learn more: https://lnkd.in/g--4c-CM #MicrosoftAustralia #MicrosoftNZ #MSDynamicsANZ #AI #Copilot

🚀 Poper.ai's MVP Demo Video: Revolutionizing Website Engagement! 🚀 We're excited to reveal our MVP demo video for Poper.ai, showcasing how our AI-driven popup builder is changing the game: 👀 Poper.ai brings to the table: -Efficient A/B Testing: Tailor your approach to truly engage your audience. -Boosted Conversion Rates: Enhanced engagement leads to better conversions, thanks to our AI. -Automated, Custom Popups: AI crafts specific popups for each page, simplifying your workflow. -Behavior-Responsive Design: Adapt user experiences based on real interactions. -Seamless Integration: Easily fits with your existing website builder. Join our exclusive waitlist at https://poper.ai for early access and be a part of this exciting evolution in web engagement. Watch the video and let's elevate digital experiences together! https://poper.ai #MVPDemo #PoperAI #AIInnovation #DigitalEngagement

We are only just seeing the tip of the spear with what generative AI can do. When everyone talks about how disruptive this is going to be, here is a very small glimpse of what they mean.

What a treat to be entering MAD//FEST’s famous Hexagon stage with such an incredible expert as Rio Longacre from Slalom to discuss the latest trends on #AI and #automation in #marketing - the fitting title: From MAD//Men to AI Teams. It was THE topic at MAD//Fest: How do marketers leverage AI beyond the (sometimes spectacular) creative use? After all, we are not all designers or creators. CMOs shift their view on enabling AI and automation for processes and especially in the media buying and management process. Some key numbers from the fireside chat: ⚙️ 92% of marketers believe AI improves efficiency in existing processes - this is far more than expanding creative capabilities (only 52%). So while our LinkedIn feeds might be still full of impressive AI-generated pictures or videos, the conversation on the ground at MAD//Fest was already shifting towards the improvement of efficiency of teams and processes. 📊 73% of marketers consider campaign budgeting and management as the next big area for AI implementation in the next 12-18 months. Since advertising is one of the largest cost areas for marketing teams each percentage point saved can have a massive effect on your general advertising spend. 🚀 43.6% of the marketing tech stack is not utilized by the relevant teams. This means that procurement or other departments purchase tools that are not needed - while missing out on some of more effective tools that can really propel the business forward. All of these numbers tell a story of how AI will change the industry - but also on how marketing leaders and teams need to prepare to make the most out of it. Do you want to explore on how AI and automation can help in increasing the efficiency of your team and advertising workflow? Visit mint.ai or write us a message. #madfest24

We're introducing an AI-first experience for marketers with new features in Copilot in Dynamics 365 Customer Insights. Manage campaign workflows in one place, curate AI-generated content, and track success from start to finish as you optimise customer experiences. Learn more: https://lnkd.in/g--4c-CM #MicrosoftAustralia #MicrosoftNZ #MSDynamicsANZ #AI #Copilot