TVREV reposted this
The most in-demand streaming series are aimed at Gen Z males. So how does the industry bring in older and more female audience? Brandon Katz has some thoughts in TVREV this week. https://lnkd.in/e6vaxBy6
Thank you for this very insightful article! It's interesting to see how viewer preferences are evolving. This raises important questions for the television industry. Adapting programming strategies to better reflect these trends could not only strengthen audience engagement but also optimize advertising revenue. Looking forward to seeing how streaming platforms will tackle this challenge!
Entertainment Lawyer Focused on Complex Rights Deals, Film and TV Finance and Distribution, and Franchise Development; Partner and Media+Entertainment Co-Chair at Pryor Cashman
2moI’m a bit confused by this Alan. Which in demand series are aimed at Gen Z males? My gut would be that they are aimed at older men (Fallout, Reacher), or women of varying ages (Bridgerton, Wednesday). I thought the consensus was that nobody bothers with Gen Z men because they’re all playing COD and Fortnite?