TVB’s Post

Just like we all end up turning into our parents, so it seems the sexy, young streaming businesses are beginning to resemble their older, wrinkled-up linear TV ancestors. A few cases in point👇: 1. The return of advertising ↳ First Netflix, then Amazon, then Disney+ 2. Bundled packages ↳ Sky bundling Paramount+ and Netflix ↳ Discovery bundling Disney+, Hulu and Max ↳ Comcast bundling Peacock, Netflix and Apple TV+) 3. Programming formats ↳ Live events (comedy, sports) ↳ Weekly episode drops, etc At this rate, it won't be long before Netflix relaunches Teletext... ---------------------------------- 🤓 Useful? Subscribe here for a weekly fix of media news every Tuesday: https://buff.ly/3JJTEBd

For a few years, us cord-cutters enjoyed a relatively ad-free television utopia. But like all good things, that's come to an end: Streaming platforms are not only ratcheting up their subscription prices, but also shoehorning in more (and lengthier) ad breaks. Our reporter Jon Keegan decided to gather some data and see exactly how many ads are being crammed into the typical program—and to compare the viewing experience for ad-supported accounts on Netflix, Peacock, Disney+, Max, Paramount+, and Hulu. Which platform will give you the worst ad fatigue? Which provides the most relief from relentless pharma commercials? We've done the research so you don't have to: https://lnkd.in/erh2rXmn

Big brand names like Oreo, Ritz, and Sour Patch Kids are spending less on TV advertising. Five years ago annual advertising spend on TV excluding political advertising was $64 billion. For 2024, it is expected to be somewhere around $60 billion which does include traditional and digital television (streaming). With so many different options of where to advertise these days from television to social media to websites, businesses really need to know their target audience, and which vehicle will best fit their business. I’m curious since you’re seeing this on social media or our newsletter how many of you actually see our commercials on television? Your response is greatly appreciated. #oreo #ritz #sourpatchkids #advertising #tvadvertising #politicaladvertising #politicaladvertisements #economy #useconomy #investing #streaming #streamingservices #commercial #tvcommercial

Big brand names like Oreo, Ritz, and Sour Patch Kids are spending less on TV advertising. Five years ago annual advertising spend on TV excluding political advertising was $64 billion. For 2024, it is expected to be somewhere around $60 billion which does include traditional and digital television (streaming). With so many different options of where to advertise these days from television to social media to websites, businesses really need to know their target audience, and which vehicle will best fit their business. I’m curious since you’re seeing this on social media or our newsletter how many of you actually see our commercials on television? Your response is greatly appreciated. #oreo #ritz #sourpatchkids #advertising #tvadvertising #politicaladvertising #politicaladvertisements #economy #useconomy #investing #streaming #streamingservices #commercial #tvcommercial

Are you a Netflix user? What do you think of this? UK considers making Netflix users pay licence fee to fund BBC! What are your thoughts on this? You happy to do that? #News #Media #Netflix #BBC #LicenceFees #Politics #Broadcasting

Big brand names like Oreo, Ritz, and Sour Patch Kids are spending less on TV advertising. Five years ago annual advertising spend on TV excluding political advertising was $64 billion. For 2024, it is expected to be somewhere around $60 billion which does include traditional and digital television (streaming). With so many different options of where to advertise these days from television to social media to websites, businesses really need to know their target audience, and which vehicle will best fit their business. I’m curious since you’re seeing this on social media or our newsletter how many of you actually see our commercials on television? Your response is greatly appreciated. #oreo #ritz #sourpatchkids #advertising #tvadvertising #politicaladvertising #politicaladvertisements #economy #useconomy #investing #streaming #streamingservices #commercial #tvcommercial

Disney and YouTube In Close Race for Overall TV Viewing Crown As last year wound down, the Disney TV empire — counting broadcasters like ABC, streaming platforms Disney+ and Hulu along with cable channels like FX — managed to stave off YouTube in the race for viewing marketshare in the attention economy. Disney’s brands saw about 11.2 percent of overall TV viewing in the United States, just ahead of YouTube’s 11.1 percent share, per Nielsen‘s Media Distributor Gauge for December. Having the most-viewed TV series of 2024, Bluey, which tallied 55.62 billion minutes watched last year, certainly helped. And, in fact, all five of the top five most-viewed series of 2024 — Grey’s Anatomy, Family Guy, Bob’s Burgers and NCIS among them — were all available to watch on a Disney platform. More: https://shorturl.at/Asvi2

In our annual trends overview for the global entertainment industry, Peter Ingram looks at how by 2025, VoD services like Netflix, Disney Plus, and YouTube will lead the way with $96B in content spend, capturing 41% of the global TV market. Watch the full video here: https://hubs.ly/Q033zbFB0

Content providers work with distributors through complex negotiations to ensure the content we want to see is available to us when we want it. However, a channel blackout called a "carriage dispute" arises when those negotiations break down. Drew Katz explains the Disney and DirecTV legal dispute and offers insights into the future of the collaboration between cable and streaming. https://lnkd.in/gAMPVzNW

Where can your clients ads be seen? With Gray Digital Media-- EVERYWHERE!