TVision’s Post

Netflix hits top the TVision Power Score. "Dancing for the Devil: the 7M TikTok Cult" was the top show for the week ending June 2, 2024 and "Unfrosted" was the top movie the month of May. The Power Score leverages attention and app reach data to identify which shows are best engaging viewers. Check out more insights in the latest edition of TVision's Monthly Signal report. As reported in NextTV https://bit.ly/3yVVvR4

✅🖥️ Yahoo (4/19): “Using Parrot Analytics’ Content Panorama, we can break down each platform’s TV catalog by how long ago a show released new episodes and provide insights on how much each platform relies on new content, whether in the form of new seasons or new shows released. Most of the main SVOD platforms have catalogs composed of shows that released an episode one to five years ago. This share is higher for Apple TV+ and Netflix, making up more than half of each platform’s TV catalog. By contrast, Peacock and Paramount+ have lower shares of these titles, with less than a third of shows available. The two platforms have the highest share of shows that haven’t released a new episode in 10 years — more than one-quarter of the catalog — followed closely by Disney+ (23.1%). Nostalgia plays a crucial role in these platforms and the presence of beloved old linear shows in their catalog helps boost retention. For instance, Peacock has older sitcoms and comedies such as “House,” “That ‘70s Show” and “Scrubs,” which still have an engaged fan base. Disney+ has “Home Improvement” and old cartoons like “Duck Tales (1987)” and 1990’s “The Gummi Bears.” New content, which garners most of the media’s attention, varies considerably between platforms.” ⬇️ #streamingtv #ctvadvertising #content https://lnkd.in/eSnD7DwH

Netflix has the reputation of being a service for browsers - the place to go when you don’t necessarily know what you want to watch. Though this article covers various topics, what grabbed my attention is "Suits may be the ultimate example of what’s often referred to as the “Netflix effect” - the boost in visibility and viewership some established programs experience when moving to the platform. That has a lot to do with “scale” - which is to say, the size of the subscriber base. But it also might have something to do with how people use Netflix. While some streaming platforms appeal to consumers looking for a particular title or franchise (think Marvel or Star Wars fans flocking to Disney+ or Bravo junkies signing up for Peacock), Netflix has the reputation of being a service for browsers - the place to go when you don’t necessarily know what you want to watch." This is one of the major reasons why Netflix boasts such a high retention rate and is often spared by serial churners. I had written something along similar lines - https://lnkd.in/d9WiGDgb https://lnkd.in/dmkvRKdy #OTT #Netflix #Entertainment #svod

💡 ICYMI, Netflix recently released a report on which TV Shows and Films were the most watched in the first half of 2024. Netflix have historically been quite shy about sharing viewing data but they're starting to share more and more these days. Which is great news for anyone looking to create Digital PR campaigns around entertainment and streaming topics. Netflix also make it SUPER easy to export all of this data to start doing your own analysis. No need for any fancy scraping tools, they just post an Excel file that you can quickly download that has all of the data in. I've added a link to the full report in the comments, but for those that are just curious... 📺 The 10 most watched TV Shows on Netflix in H1 of 2024: 1️⃣ Fool Me Once - 107.5m views 2️⃣ Bridgerton S3 - 91.9m views 3️⃣ Baby Reindeer - 87.6m views 4️⃣ The Gentlemen S1 - 75.9m views 5️⃣ Avatar The Last Airbender S1 - 71.1m views 6️⃣ Griselda - 69.2m views 7️⃣ American Nightmare S1 - 55m views 8️⃣ 3 Body Problem S1 - 52.4m views 9️⃣ Berlin S1 - 48.5m views 🔟 One Day - 39.4m views 📽️ The 10 most watched Films on Netflix in H1 of 2024: 1️⃣ Damsel - 143.8m views 2️⃣ Lift - 129.4m views 3️⃣ Society of the Snow - 103.8m views 4️⃣ Under Paris - 84.7m views 5️⃣ The Super Mario Bros. Movie - 80.3m views 6️⃣ Mother of the Bride - 77.7m views 7️⃣ Atlas - 77.1m views 8️⃣ Minions - 72.7m views 9️⃣ Irish Wish - 72.1m views 🔟 The Boss Baby - 63.6m views #digitalpr #marketing #netflix #streaming

#Remember the thrill of gathering around a black-and-white TV, waiting for your favorite show to come on? Back then, it was a shared experience—no on-demand options, just pure anticipation. Fast forward to today, where Gen Z has endless choices at their fingertips, streaming their favorite content anytime, anywhere. While the technology has evolved, that same excitement for storytelling remains, just in a different form. #Gen Z is all about instant access—no waiting for a weekly episode drop. #Multitasking pros: TV is often a background activity while scrolling social media. They crave content that’s short, engaging, and meaningful—think TikToks and YouTube shorts. #Personalized recommendations and AI-driven algorithms ensure they’re always discovering something new. The medium may have changed, but the love for great content is timeless!" #ThrowbackThursday #TVEvolution #GenZ #Storytelling #DigitalGeneration Aakriti Mahajan Dally Verma Arun Sharma Alaska Raj Dr. Nikhil Monga

The brief to Mischief @ No Fixed Address two years ago was to have people ask, “wait, WTF is Tubi?” And then go find out about it. Before the streaming service debuted at Super Bowl 2023, many didn’t know what Tubi was or what it did—despite the app already being on most smart TVs. Some actually thought it was a virus of sorts or even a scam, with a prompt Google search of “is Tubi legit?”. Mischief’s been helping Tubi build its brand ever since. Today, it is the most-watched free movie and TV show service in America. It reaches more than 80 million viewers every month and accounts for 2.1% of all TV content consumed. It outranks the likes of Paramount+, HBO, Apple TV+ in terms of viewership. And it even tied with Disney+ recently. Because of its popularity, people have a hard time believing it’s free (more than 60% don’t know it is). #marketing #creativity

Ever wondered how Netflix keeps us hooked? 🎥 Check out our latest case study on how they use data to decide what shows to drop and when! We’ve got the inside scoop on their timing tricks and global reach that keeps their viewers glued season after season. Swipe through to catch all the insights! 📈 #NetflixMagic #DataDrivenDecisions #PeakViewingTimes

I used to monitor the award shows to see how many victories the New Hollywood streaming services  had claimed. Did Netflix win more than its linear TV rivals? How did upstarts like Apple TV+ perform? Comparing the New Hollywood nominations and wins against the traditional studios was a barometer of legitimacy for the streaming companies. But those comparisons don’t matter anymore. New Hollywood is no longer so new anymore. The streaming companies and established order are converging. This convergence was symbolized by the demise of the HBO brand and ascendance of Max in May 2023 after WarnerMedia’s merger with Discovery. New Hollywood is also acting a lot like linear TV, as we see with the advent of advertising. What’s changed is the broad spectrum of entertainment offered by New Hollywood, symbolized by streaming companies securing nominations and wins in multiple awards shows. It matters that Netflix achieves multiple nominations for both the Academy Awards and Emmys because those victories enforce Netflix’s brand as a haven for independent artists seeking freedom to experiment with both film and television (whose lines are blurring) even if in reality Netflix is choosier and less patient than it used to be. Bottom line: awards no longer symbolize the new versus the old. Awards are as prestigious as they have always been, but they no longer symbolize the new versus the old. Everything old is new again. #LITrendingTopics #TheInsider #Emmys #Entertainment https://lnkd.in/giFSWN4t

Ever finished watching a show and realized it is the last episode of the season? Would not it be cool if Netflix showed a "Next Season" button instead of "Next Episode"? This will make binge watching even easier! What do you say, Netflix? I believe the user story will be something like following: As a Netflix user, I want the platform to display a "Next Season" button instead of "Next Episode" when I reach the last episode of a season so that I am informed that the current season has concluded. Acceptance Criteria: 1 - When a user reaches the last episode of a season while watching a series on Netflix, the platform should replace the "Next Episode" button with a "Next Season" button. 2- The "Next Season" button should be prominently displayed and easily clickable for users. 3- Clicking on the "Next Season" button should take the user to the first episode of the next season, if available. 4- If there are no further seasons available for the series, clicking on the "Next Season" button should display a message indicating that the series has concluded. 5- The feature should be implemented across all devices and platforms supported by Netflix, including web browsers, mobile apps, and smart TVs. #Netflix #NextSeason #BingeWatching #UserExperience