tvScientific’s Post

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP

The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TZp6jE

NEW IAB REPORT 📊 Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping! This insightful analysis reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/4asyF1j

Retail media and video. Separate, they're effective. Together, they're causing waves within the advertising industry. Our experts, Steve Baxter, EVP of Strategic Initiatives, and Derek T. Nelson, Sr. Director of Retail Media, weighed in on this topic with IAB. ▪ "How do I start building a full-funnel retail media strategy with CTV?" ▪ "How can I gauge the effectiveness of this integrated strategy?" ▪ "How can I utilize clean rooms to generate consumer insights and inform my media mix and tactics?" Read on for answers to these questions and more.

Retail media is getting a bit of TV razzle-dazzle on the big stage 🍾💅 The rise of retail media and its ability to close the loop on campaign effectiveness is a hot topic. I’m also seeing a lot more discussion about the benefits of branding vs performance with branding having a renaissance with CMOs, especially fuelled locally in ANZ by the awesome success of Connor Archbold and Matthew Herbert from Tracksuit and the way they're framing the conversation. Whichever side of the brand vs performance fence you sit on you have to agree: if you’re not measuring, you can’t improve. 📈 And while the importance of lower-funnel metrics is often the first to be talked about in retail media, it's interesting to see its influence reach the traditionally brand-focused TV upfronts. A recent study found that “taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV (CTV) in the upfronts, cited by 37%. For brands that spent more than $50 million on advertising last year, that criteria outweighed the ability to maintain the ad rates they pay this year.” TLDR: Retail media data is becoming a game-changer for upper-funnel channels such as CTV; 1 in 3 brands see it as crucial, and major advertisers prioritise it over price. 🏆 [link in comments below] #retailmedia #advertising #upfronts #measurement

🎉 This Christmas, seize the chance to connect with consumers through Connected TV! 📺 Did you know that 43% of CTV users find TV ads invaluable for holiday shopping insights? It’s a golden opportunity for brands to engage shoppers right where they’re tuned in! 📊 A staggering 91% of holiday shoppers are attracted to ads featuring specific promotions, while 71% appreciate ads that simplify the buying experience. 👀 After seeing a CTV ad, 36% of users are likely to search for products online, proving that your message extends beyond the screen. That’s where our CTV Measurement Solutions come in; We track every interaction—from when your ad airs, to when viewers check out your website or make a purchase! With 60% of advertisers gearing up to increase their CTV ad spend, now’s the perfect time to supercharge your holiday campaigns! Contact us! 👉 https://lnkd.in/d3rM5r37

Digital ad spend is expected to grow about 10% in both 2024 and 2025, led by continued growth in connected TV (CTV) and especially retail media, as partnerships between media companies and retailers have steadily increased in the last few years. #mediaplanning #mediabuying

Record-breaking holiday sales, increasing ad acceptance, Gen Z's surprising video habits, and TV's enduring influence in politics—discover the unexpected trends shaping consumer behavior and the media landscape in this week’s Video News. https://lnkd.in/ebRSjRg5

Buckle up! The CTV Rocketship is about to take off into the holiday season! In our annual 2024 Holiday Trends Report, we surveyed nearly 600 marketers who ranked CTV as their most effective channel in their lineup for the holiday season – coming in above social advertising. Marketers are all vying for the attention of consumers and competing against heavyweights like big-box retailers and ecommerce giants. Standing out is vitally important, and TV is the perfect medium to build brand awareness AND drive performance – a combined goal that 70% of these marketers are striving for this holiday season. CTV provides marketers the opportunity to combine the reach of traditional (linear) TV with the precise targeting and measurement of digital.  And tvScientific democratizes access to this incredibly powerful channel, ensuring all marketers–not just the top 300 national brand advertisers–have the opportunity to win their holiday campaigns this year. Check out the full report to see how other marketers are approaching their holiday campaigns this year and leveraging CTV to drive massive awareness with measurable ROAS performance of digital. Here we go! https://hubs.la/Q02Qsqr00 #CTV #ConnectedTV #PerformanceMarketing #PerformanceAdvertising #Holidays #HolidayMarketing #Strategy #PerformanceTV

Retail media ad spending in the US will reach almost $55 billion in 2024, as advertisers’ focus on off-site spending intensifies. LiveRamp & EMARKETER's analyst report explores how retail media has become integral to advertisers’ plans, how first-party data is driving retail ad spending, the role of connected TV, and more.