Twenty One Twelve Marketing’s Post

Delighted to share that Twenty One Twelve Marketing has been featured in Forbes, discussing why traditional cold outreach is failing and what actually works in B2B lead generation. Some key insights from the piece: 1. Only 5% of your target audience is "in market" at any given time. Cold outreach to the 95% is only likely to burn addressable market. 2. 84% of B2B decision-makers start their buying journey with a referral, not a cold pitch. 3. The average decision-maker receives 120+ emails daily. Your generic "Hey {FIRSTNAME}" isn't cutting through. Instead, we explore how strategic partnerships are revolutionising lead generation. It's about connecting with people who already have your prospects' trust and can make warm introductions when the timing is right. Want to learn how to build a sustainable pipeline through strategic partnerships? Read the full article via the link below. https://lnkd.in/exHN-8G8 Grateful to Forbes for the opportunity to share our perspective on the future of B2B growth. #B2B #LeadGeneration #Marketing #BusinessGrowth #StrategicPartnerships

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