Twenty One Twelve Marketing’s Post

24 Days of Unforgettable Events 🎉 🗓️ Day 5: What if you created an 'Oprah Winfrey moment' mid-event? Surprises aren’t just fun—they’re unforgettable! At the Finimize Modern Investor Summit London event last night, we had an epic moment where everyone stood up to check under their chairs. Hidden under 10 lucky seats were Finimize logos, and those attendees won a lifetime subscription to Finimize Pro! 😱 Here’s why it works: ✨Creates excitement and keeps energy levels high during the event. ✨Builds anticipation, making the experience more memorable. ✨Gives attendees something to talk about and share (hello, social media buzz!). Add a surprise moment to your next event, and you’ll have attendees talking about it long after the lights go down. What Oprah moment would you want to see at an event? #Oprah #EventProfs #EventPros

As we wrap up 2024, we can’t help but reflect on the moments we’ve shared—traveling, exhibiting, learning, and connecting with amazing peers in the industry at trade shows all over the world. It got us thinking about our favorite highlights and wondering... ✨ What was your favorite trade show memory from 2024? ✨ 💡 Was it a groundbreaking session that sparked new ideas? 🤝 A conversation that led to a new collaboration? 🍽️ Or maybe it was a dinner with friends and colleagues? Drop your favorite moments in the comments! 🎉 #TradeShowMemories #NetworkingWins #IndustryConnections #CheersTo2024 🥳 🎊

What an incredible few days at Event Tech Live last week! The energy around event tech was buzzing, and we had a fantastic time connecting with so many event professionals and soaking in the knowledge from an amazing line-up of speakers. 🚀 It was great to have a full audience for Rob Curtis’ session with Lauren Clarke from Deloitte, where they tackled event engagement challenges and shared the 27 Unlocked case study. 📊 Here are a few key takeaways from our two years of exhibiting: 💡 Engage early: Personalised outreach creates stronger, lasting connections. 👥 Focus on quality: Meaningful conversations have the greatest impact. 📊 Track everything: The right metrics drive smarter strategies and better results. 🌍 Collaborate: ETL is all about sparking innovation and building a thriving event tech community. 🎥 Live Demos: Our event tech in action, live from the stand. 🤝 Personalised Engagement: Tailored conversations that go deeper and make a difference. 🔍 Interactive Displays: Clear messaging + hands-on experiences = curiosity sparked. A big thank you to everyone who visited us! If you’re ready to amplify your event impact, let’s connect! #ETLLondon24 #eventtech #eventprofs #turningmomentsintometrics

If you missed Professor of Place Management, Steve Millington, recently speaking in Bangkok (see https://lnkd.in/etUxPJJM ), don't worry, as he is speaking tomorrow in #Chesterfield at the IPM members' thinkingplace conference. The event is titled 'Helping to Put the Pizzazz into Your Place' with more information and other speakers below!

Anyone who knows me knows I'm passionate about organisational culture and #place . So you can imagine how excited I am about this event tomorrow! I'll be running a workshop session on how organisations can empower their people and teams to create a place-led approach. #internalcommunications #corporatecomms #companyculture #employeeengagement #wearechangemakers

I attended EntreFEST last week and as I reflect on the various presentations, I wanted to share a few of the takeaways that stuck with me. - Outsource the things that you don't love to do, and the things that will prevent you from scaling - Some questions are irrelevant (not stupid, but off track for your purpose) Improv can improve teamwork- trust is needed and it is fun! - There are no mistakes, only opportunities - Businesses should have a purpose (Mission Statement, Core Values, and Vision). People should also have a purpose and they are not necessarily tied to each other - Give people ownership to help unlock their potential Mike and I also presented a talk on how “Not Every Company Needs to be a Tech Company”! We were very excited about the response we received and I thought I could share a few takeaways from our presentation as well. - Your core purpose is the most important. You use technology to enable your purpose, service, or product. Therefore, every company is a "technology-enabled" company - Create a learning organization by using information and strategically embracing technology - Use technology to take a customer-centric approach to product development Thank you to EntreFEST for the opportunity to attend and the organizers for a smooth conference! 

Trade shows are more than just a marketing strategy—they're a gateway to investor connections and capital growth. Many executives overlook the vast opportunities these events present. While showcasing your business to customers is crucial, connecting with focused investors can significantly enhance your return on investment. The key is to: - Encourage show organizers to invite investors. - Recognize and engage with potential investors. - Explore diverse funding options like revenue-based financing. By seeing trade shows as multifaceted marketing channels, you position your business for sustainable success. The right investor connection can be transformative, turning a trade show experience into a long-term growth opportunity. #TradeShows #InvestorConnections #CapitalGrowth

Sometimes things turn out exactly as planned… Last year at Event Logic’s winter kick-off, I presented our ambitious budget for 2024 – aiming for nearly double the previous year’s volume. Sitting in the back of the conference room, one of our co-founders, Eric Windzer started making chicken noises and loudly declared it a “chicken budget.” Everyone burst into laughter, and a lively but good-spirited debate broke out. Eric then raised the stakes: if we increased the budget by another 30% and actually hit the target, he promised to show up at the office for an entire week in a chicken suit. Challenge accepted. The budget was raised, and we all left the kick-off feeling both motivated and a little terrified. Could we actually pull it off? Fast forward to last week: we crushed the budget and had the best week ever in the office – well, maybe not Eric, but the rest of us sure did! Full story and pictures on our blog! #EventLogic #GrowthGoals #Teamwork

What happens when you buy a ticket for StratFest 2024? You get to immerse yourself in the central theme that resonates through every session: the importance of a lingua franca in modern client-agency communications. A common language bridges gaps, aligns teams and strengthens relationships. Your ticket is not just an entry to a conference — it’s a doorway to mastering communication that does all this and more. View agenda: https://bit.ly/4dFhQSt Secure your spot today! https://bit.ly/3S6ekrt See you on October 1. Here's a look at hands-on workshops you could choose from: Session 1 (11:35 AM - 12:20 PM) 🔹 The New Strategic Imperative: Translating Between Human and Artificial Intelligence 🔹 Learning to Think Like a Trends Analyst: Mastering the Art of Trend Identification 🔹 WARC Future of Strategy Report - What Comes Next? 🔹 A Guide to Modern Metrics: Exploring Return on Creative 🔹 A New Creative Revolution (Virtual Only) Session 2 (1:05 PM - 1:50 PM) 🔹 Greater Humanity Through Photography 🔹 Think Differently: How AI-Powered Intelligence Transforms Agency Growth 🔹 Boring to Breakthrough: An Ecosystem in Sync Delivers Impactful B2B 🔹 How To Bring A Human Lens To Marketing Growth 🔹 Speaking the Language of Customer Experience In a Post-Pandemic Market (Virtual Only) #StratFest2024 #AgencyClientAlignment #Workshops #4AsEvents #StratFest

Time flies when you're having fun—or when you're gearing up to unveil something incredible! 🚀 Tomorrow kicks off Event Tech Live, and I'm very happy to introduce Visual Hive's Erleah, our AI-powered event assistant that's set to revolutionize the way we experience events. Ever wished for a magic wand to make your events more engaging, efficient, and profitable? 🧙♂️ Well, meet Erleah, your digital wizard behind the curtain. She's been working tirelessly (without needing coffee breaks) to bring you: 1️⃣ Maximized Attendee Engagement "I am proud to maximize attendee engagement by personalizing every interaction, making each event an unforgettable experience." 2️⃣ Intelligent Recommendations "I guide you to sessions that match your unique interests, personalizing your event experience like never before." 3️⃣ Inclusive and Accessible Experiences "I am dedicated to supporting neurodivergent and visually impaired attendees, making events accessible and enjoyable for everyone." 4️⃣ Real-Time Insights for Organizers "I empower you to make real-time decisions, turning challenges into opportunities as your event unfolds." 5️⃣ Connecting Attendees with Exhibitors That Matter "I ensure you don't miss important exhibitors by highlighting stands relevant to your interests, making your event journey seamless." 6️⃣ Unlocking New Revenue Streams "I capture detailed engagement data, revealing insights that unlock new opportunities for growth." 7️⃣ Shaping the Future of B2B Events "I ensure every participant feels valued with personalized experiences, making your event memorable for all the right reasons." If you've ever felt like you needed an extra pair of hands (or a crystal ball 🔮) to run an event, Erleah is here to lend a digital hand. From turning data crumbs into a revenue feast 🍰 to making every attendee feel like a VIP, she's got it covered. Curious to see her in action? Come find the Visual Hive team, myself, Petrica Tanase & Richard Osborne at the Launchpad, Stand LP9 during #ETLLondon24. Let's chat about how Erleah can transform your events from good to extraordinary. Because who says you can't have your cake and eat it too? 😉 See you there! #ETLLondon24 #EventTech #EventProfs #SmartAi #SmartData #SmartHive #SmartVideo