Twenty One Twelve Marketing’s Post

Is this the hottest trend in B2B marketing right now? 👇 It's nothing new. Yet it's popularity is rising thanks to AI. Because it will help your content stand out. At Twenty One Twelve Marketing we've been using it for years as part of our strategies to generate highly qualified leads. It's worked for engaging both enterprise and SME prospects. It will help you create more compelling and relevant content, as well as aiding in its distribution. Should it be part of your strategy?

Asking AI what B2B marketing lessons I can learn from my favourite films. Film 34: Titanic Who knew that a tragic love story on a doomed ship could teach us valuable lessons about B2B marketing? Let’s dive into the insights from "Titanic" that can help us create marketing strategies that stay afloat and steer clear of icebergs! 🚢🧊 Importance of Preparation The Titanic was deemed "unsinkable," leading to complacency. In B2B marketing, always prepare for the unexpected. Have contingency plans ready to navigate through market changes or unexpected challenges. Don’t be the marketer rearranging deck chairs while the ship sinks! 🪑🚢 Understanding Your Audience The Titanic catered to both luxury and steerage passengers. In B2B marketing, understand the diverse needs and preferences of your target audience. Tailor your messaging and strategies to resonate with different segments effectively. Whether they’re in first-class or steerage, everyone deserves attention. 💼💸 Communication is Key Poor communication played a significant role in the Titanic’s tragedy. In B2B marketing, clear and consistent communication is crucial. Ensure that your team and clients are always on the same page to avoid misunderstandings and ensure smooth operations. Don’t let your marketing ship sink due to a lack of communication! 🗣️📞 Quality and Safety First The Titanic’s lack of sufficient lifeboats was a critical oversight. In B2B marketing, never compromise on quality and reliability. Ensure that your products and services meet the highest standards to build trust and loyalty with your clients. Remember, lifeboats are not optional! 🛟🔧 Innovation and Adaptability The Titanic was a marvel of engineering, but it needed more flexibility and adaptability. In B2B marketing, constantly innovate and adapt to stay ahead of the competition. Embrace new technologies and strategies to keep your marketing efforts fresh and effective. Don’t get stuck in the past—keep your marketing shipshape! 🛠️🌐 So, let’s channel our inner Rose and Jack and make our B2B marketing strategies as epic as "Titanic" (minus the tragic ending)! Full steam ahead to marketing success! 🚢💨 #B2BMarketing #MarketingStrategy #Innovation #Branding #Storytelling #MarketingLessons #AI

Einat Weiss, Chief Marketing Officer at NICE, shares her insights on crafting successful B2B marketing strategies in an exclusive interview with Authority Magazine. From leveraging AI and digital tools to create personalized experiences to building meaningful customer relationships, Einat offers actionable tips to inspire marketers. Discover how NICE is setting a new benchmark in B2B marketing innovation. Read the full interview: https://bit.ly/4a8LhLM #B2BMarketing #AI #CustomerExperience #DigitalInnovation

Asking AI what B2B marketing lessons I can learn from my favourite films. Film 26: The Fly You might not think a horror film about a scientist turning into a fly has much to offer B2B marketing, but "The Fly" has some surprisingly buzzworthy lessons! Let’s dive into what Seth Brundle’s journey can teach us about creating a robust marketing strategy (minus the gooey transformations). 🦟🧪 Innovation and Experimentation Seth Brundle’s teleportation experiment showcases the power of innovation. In B2B marketing, constantly experimenting with new strategies can lead to significant breakthroughs. Just make sure you double-check your calculations—no one wants a surprise fly infestation in their campaign! Attention to Detail Brundle’s transformation starts with a tiny oversight (hello, fly in the ointment). In B2B marketing, paying close attention to details can prevent small issues from becoming major problems. Meticulously plan and execute your campaigns to avoid unforeseen consequences—because no one wants to end up with six legs. Transparency and Communication Brundle’s secrecy leads to disastrous results (and a lot of screaming). In B2B marketing, transparency and clear communication with your team and clients build trust and prevent misunderstandings. Keep everyone in the loop about your strategies and progress—no need for hidden teleportation pods or unexpected bug eyes! Ethical Considerations Brundle’s ethical lapses highlight the importance of integrity. Maintaining high ethical standards in B2B marketing ensures long-term success and a positive reputation. Avoid shortcuts and stay committed to honest practices—because no one wants to be the mad scientist of the marketing world. Adaptability Brundle struggles to adapt to his new reality (and his diet of sugar water). In B2B marketing, being adaptable to market changes, customer needs, and technological advancements is crucial. Embrace change and be ready to pivot when necessary—without losing your human touch or growing antennae. So, let’s channel our inner scientists and make our B2B marketing strategies as innovative and detail-oriented as possible (and a lot less sticky)! Remember, the only transformations we want are in our KPIs. #B2BMarketing #MarketingStrategy #Innovation #Branding #Storytelling #MarketingLessons #AI

In 2024, B2B marketing is evolving fast. AI is revolutionizing automation and personalization, making it a must for staying competitive. Video content on platforms is more important than ever, and targeted, hyper-personalized campaigns through Account-Based Marketing (ABM) are shortening sales cycles. Sustainability and ethics are also becoming crucial, as customers seek brands that align with their values. These trends are key to driving engagement and success in the coming year. Read more about what UpLead has to say about these trends here: https://lnkd.in/djvA2X8Y

Marketing Strategy - What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends...

What are key trends in B2B marketing strategy—and where are those trends headed? According to a survey of 2,001 global marketing leaders…  Up to 67% of marketing departments may experience a reorganization in 2025  2 of 3 marketers use AI—but 40% of marketers do NOT have corporate guidelines around AI  40% of marketing departments will increase their use of… wait for it… blogs! Do these stats match your experiences? See what more this survey revealed in this insightful infographic https://lnkd.in/gUGEY9Dx #mpb2b #B2BMarketing #MarketingTrends2025 #AIinMarketing #ContentMarketingStrategy

What are key trends in B2B marketing strategy—and where are those trends headed? According to a survey of 2,001 global marketing leaders… ✅ Up to 67% of marketing departments may experience a reorganization in 2025 ✅ 2 of 3 marketers use AI—but 40% of marketers do NOT have corporate guidelines around AI ✅ 40% of marketing departments will increase their use of… wait for it… blogs! Do these stats match your experiences? See what more this survey revealed in this insightful infographic https://lnkd.in/dhmR8G8s #mpb2b #B2BMarketing #MarketingTrends2025 #AIinMarketing #ContentMarketingStrategy

How does AI fit into B2B marketing? Diana Marquez explains how to balance the use of advancements of artificial intelligence while staying true to the fundamentals of marketing. “We can make B2B marketing more effective and meaningful by grounding innovation in humanity” (Marquez 2023). https://lnkd.in/d7pSUm2Y

Got to chat w/ MarTech Series around the state of B2B marketing, how AI is going to impact the industry, where I encourage my team to get inspiration, and more. Check it out on the link below: https://lnkd.in/gSKAcWTC