Twibi Digital Marketing Agency’s Post

Did you know: 92% of fans use YouTube to consume content about the person or thing they’re a fan of? ✨ According to the 2024 YouTube Culture and Trends report, fans are transforming the way we watch and consume mainstream pop culture. Across the globe, audiences are turning to fan-made remixes and edits on their favourite shows, stars, and significant cultural moments. ▶️ What’s more, legacy brands like McDonald's and Coca-Cola South Pacific have taken notice. They’re embracing Gen Z’s passion for anime and K-pop in their latest campaigns, inviting people to collaborate on activations and customise original ads. ✂️ 🔊Learn how marketers can partner with creators and resonate with communities on a deeper level, widening reach in the process → https://goo.gle/3BinPP7 #ThinkWithGoogle #YouTube #Fandom #Community

The more they grow, the more we grow. Unbelievable traction with our now 90 local Creators across the country with some of our top creators growing at more than 20% their followers in the last month alone. The best part: Last month Rally™ Creators made a combined NET total of over $36,890... That's almost a 300% increase from February 🤯 And we're only getting started. Our teams are starting to get more traction in the market and demand for HIGH engaging local creators is looking good for Q2/Q3 🔥 Want to partner with one or multiple of our creators? Send me a DM and we’ll get you set-up with your first campaign in a matter of hours LFG! #rallycreators #creatoreconomy #canadianmedia #influencermarketing

Learn more about how YouTube is helping creators interact with their audiences and find out why consumers want brands to help them feel stronger emotions. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing

The YouTube Culture & Trends Report 2024 is a must-read for anyone interested in the evolving landscape of fandom and creators.📈 Key takeaways: - Fandom is now a 24/7 phenomenon, with fans seeking diverse ways to engage with their interests. 🤝 - Fans are increasingly becoming creators themselves, blurring the lines between consumption and creation. 🎥 - YouTube remains a central hub for fans to connect with content related to their fandoms. ✍️ Check out the full report for a deeper dive into these trends and their implications for brands and creators alike 👇 Link here: https://lnkd.in/e2342vNj #YouTubeCultureAndTrends #FandomForward #FanEngagement #FanCreators #YouTubeCommunity #ContentMarketing #CreatorEconomy #SocialMediaTrends

YouTube's latest Culture & Trend Report sheds light on the evolving landscape where fans transform into creators and bring viewers along. https://lnkd.in/dT9k6saf Key insights from the report: ▶️ Monetization: An impressive 85% of online users aged 14-44 consider themselves fans, with 8% of Gen Z identifying as 'professional fans,' earning from their passion. ▶️ Devotion: 80% of fans turn to YouTube weekly to consume content about their favorite person or thing, showcasing a high level of dedication. ▶️ Individualization: 47% of Gen Z belong to unique fandoms that none of their peers are part of, emphasizing the diverse and individual nature of modern fandoms. While these fans may not be your brand's super fans, 74% of Gen Z fans value brands engaging with their fandom. As consumers increasingly tie their identity to online pop culture over the brands they buy, consider how your brand can integrate within these communities and connect with them effectively. #YouTube #CultureTrends #GenZ #Fandoms #BrandEngagement

The Importance of Engaging with Your YouTube Community Success on YouTube isn’t just about views and subscribers—it’s about engagement. Building a strong community means interacting with your audience in meaningful ways, turning viewers into loyal advocates. By responding to comments, asking questions, and encouraging feedback, businesses can foster genuine conversations that strengthen connections. It’s not a one-way broadcast; it’s a two-way conversation. This engagement builds trust, deepens relationships, and keeps your audience coming back. When you treat your YouTube community like a true community, the results are real and lasting. Ready to start the conversation? #YouTubeCommunity #Engagement #BrandLoyalty #BusinessGrowth

Are you making this common mistake? If so, you’re not alone! But stop doing it ✋🏼 You’ll build better connections with your audience when you do. #Marketing #Communications #Audience #Connections #BigWords

Are you hyped for YouTube's 'HYPE' feature?! Ondrej Silhavy breaks down how it might help brands build stronger communities online 💬 The feature is designed to give creators with fewer than 500k subscribers an extra boost. Fans can now actively promote their favourite videos, pushing creators up a leaderboard, and keeping loyal audiences even more engaged. Here's what this means for creators + brands who partner with them ⏩ #VoWInsights #YouTube #CreatorEconomy #DigitalMarketing #CommunityMarketing #ConsumerOfTomorrow

Epi 2: I don't have 7.5M subscribers but Wolfie does. He knows his 💩 Here are 3 tips for marketers from the #youtube legend - 🛑 Stop taking creative control over from the #creators you partner with. ✅ Start listening to creators and trusting them. They know their audiences best. 🔄 Continue partnering with creators – they're the future of #marketing. #stopstartcontinue

There are new ad options being trialled at YouTube - with some interesting potential if this is one format you're keen to use to reach a bigger audience this year: https://ow.ly/WXPK50SW3VJ #YouTube #VideoAds