Twisted Lily’s Post

A simple search on Google will tell you that in skin care fragrance is actually considered the leading cause of allergic reactions on the skin, and a lot of people struggle with redness, peeling skin, eczema and dryness thanks to it. But as a marketer you are given a legacy product with fragrance as its USP. So what do you? Here's a superb way of tackling this, watch and learn!

🥃 With the popularity of whisky-inspired scents on the rise, what are the parallels between the whisky and fragrance industries, and what are the possibilities for both crafts to generate new excitement among consumers? 💡 Whisky expert and founder of the first Scottish niche fragrance brand, KINGDOM Scotland, Imogen Russon-Taylor, recently shared her expertise on how whisky and fragrance have always used a similar technical #language and relied on closely related expertise and manufacturing processes: "There are so many, from the hunt for the finest ingredients, refined distillation processes, to non-chill filtering – but the most powerful parallel for me is the aromatic reveal. For example, if you look at a whisky flavour/nosing wheel compared to that of a perfumery note wheel – showing the classic fragrance families – you will see an incredible amount of crossover." Reflecting a broader #trend towards #niche and #artisanal fragrances, the intersections between the whisky and fragrance industries open many new doors for new consumer demographics, uniting not only whisky enthusiasts and fragrance connoisseurs but also lifestyle sector and seekers with an emphasis on luxury and exclusivity. As Imogen reminds us, #British #perfumery and the whisky market are poised to make a significant impact on the global stage. Niche British brands are gaining recognition for their commitment to quality and creativity, introducing native botanicals and innovative scent profiles that capture the essence of British heritage. Meanwhile, Scotland's whisky industry continues to pioneer new techniques and flavors, elevating its cultural significance and bolstering Edinburgh's position as a hub for luxury and innovation, as seen with high-end fashion & beauty brands, including CHANEL's recent Edinburgh beauty pop-up (https://lnkd.in/dtQ7gfk4 ) , investing in the city's strategic demographic. Fragrance launches inspired by the malt quality of whisky and featuring notes that recreate its aromatic qualities include: Akro 'Malt' by Master Perfumer Olivier Cresp Thameen London 'Insigna' by Perfumer Alexandra Carlin Jo Malone London 'Whisky & Cedarwood' Atkinsons' 24 Bond Street by Perfumers Christine Nagel & Violaine Collas Read our full interview on Whisky & Fragrance with Imogen in occasion for #WorldWhiskyDay here: https://lnkd.in/e4kVAzym

A #perfume pyramid is a concept used to visualise a fragrance's life-cycle. The different notes are classed by their volatility to create a clear distinction between each phase. Know your preferred note in the pyramid! #luxefrance #parfum #luxurybrands #luxuryperfume

Over the past few years, Denmark’s fragrance market has seen a fascinating shift from traditional price-driven campaigns to a growing appreciation for niche and luxury fragrances. This evolution is primarily fueled by compelling storytelling, unparalleled quality, and immersive in-store experiences, rather than just competitive pricing. ILLUM has been at the forefront of this trend, curating an exceptional selection of scents. Over the last nine months, we’ve introduced esteemed brands like Maison Crivelli, Maison Francis Kurkdjian, and Xerjoff Group S.p.A., joining the ranks of seasoned names such as Editions de Parfums Frédéric Malle, Acqua di Parma, BYREDO, Creed, and Penhaligon's. This fall, we’re excited to continue this journey, bringing even more exclusive fragrances to our discerning clientele. It’s a thrilling time for connoisseurs of fine perfumes, as we explore deeper into the artistry and craftsmanship that define luxury fragrances. #FragranceMarket #LuxuryFragrances #RetailInnovation #StorytellingInRetail #ILLUM

Wine and fashion are deeply personal, both reflecting individualism and style that’s unique to you. Just like the perfect outfit, the right wine can evoke emotion and make you feel extraordinary. In our latest article, we explore the defining style of six iconic fashion brands and the wines that perfectly match them, creating the ultimate pairing of luxury and taste. Learn more here: https://lnkd.in/enk-7JRM 🥂 #WestgarthWines #LuxuryFashionBrands #LuxuryFashion #LuxuryWines #FineWines #LuxuryWineBrands #WineNews #WineBlog #WineLover #FashionLover

Uncover the secret allure of saffron in perfumery! 🌺✨ Discover why top perfumers like Tom Ford choose this 'red gold' to create luxurious scents. Ready to add a touch of luxury to your fragrance collection? Saffron, the world's most expensive spice, isn't just for elevating culinary dishes. In the world of perfumery, it's a prized ingredient, adding a touch of luxury and intrigue to a fragrance. But why exactly do perfumers like Tom Ford reach for this "red gold" when crafting their olfactory masterpieces? Let's delve deeper: 1. The Allure of Versatility: Saffron boasts a complex aroma profile. It can be spicy, with hints of leather or honeyed florals. This versatility makes it a perfumer's dream. Depending on the concentration and other notes it's paired with, saffron can add warmth, a touch of animalic depth, or even a subtle sweetness. This allows perfumers to create a variety of effects, from rich orientals to sophisticated florals. Check out my blog post #saffron #Saffron_note #Galbanumoilfragrance #Saffronextract #newblogpost #SaffronSecret #LuxuryFragrance #PerfumeryPassion Check out my blog post https://wix.to/0MsY4Ne #newblogpost

A fragrance that defines elegance and luxurious warmth in one bottle, Immortal Potion! #Scentologia #LuxuryScents #FloralFantasy #UniqueFragrance #ScentedJourney #LuxuryLifestyle #ArtOfPerfumery #ScentedElegance #FragranceObsessed #NichePerfume #ScentedLuxury #arcadiedeniche Symrise Cosmetic Ingredients Wasem Al Ghazi

Now, Diptyque embarks on a new journey with Les Essences de Diptyque, a groundbreaking collection that explores the abstract, offering something truly unique for the discerning fragrance aficionado. Check out my blog post https://wix.to/WD7HAcM #newblogpost

Are luxury brands now so out of touch that they're creating absurd needs just to stay relevant? Dolce & Gabbana’s new dog perfume, inspired by the founder’s pet, exemplifies a disturbing trend among big brands: they’re not just selling products; they’re inventing problems to solve, showing a reckless disregard for genuine consumer needs. Solutions: 📍Hold brands accountable for their role in creating unnecessary luxury products. Push for transparency and purpose in their offerings. 📍Resist the allure of products that have no real value beyond being a status symbol. Focus on brands that prioritize genuine innovation over gimmicks. 📍Support companies that offer products with tangible benefits and ethical practices rather than indulgent luxuries. It’s time to question whether these luxury brands are truly enhancing our lives or just exploiting our desire for exclusivity. Don’t let yourself be a pawn in their game of manufactured need. Dolce & Gabbana’s dog perfume is a stark reminder of how out of touch some brands have become, prioritizing profit over real value. Let’s challenge this trend and demand more meaningful contributions from the luxury market. Next time you’re tempted by a luxury gimmick, ask yourself: Is this product a real necessity or just another ploy to exploit consumer desires? #Luxuryfail #Consumerawareness #Questionluxury

Indulge in life's luxuries with FreeSpade —an exclusive platform crafted for those who appreciate the finer things. Picture this: bespoke experiences tailored just for you—think gourmet dining, exotic getaways, couture fashion and much more. FreeSpade Lifestyle isn't for everyone; it's reserved for individuals who appreciate the art of living well. If you're ready to step into a world of refinement, let's connect and transform your dreams into reality. Curious? Reach out to me to unlock the possibilities with FreeSpade. #FreeSpadeLifestyle #LuxuryLifestyle #BespokeExperiences