Two Degrees Below’s Post

A brand or narrative strategy should always be able to answer ONE question. How did it effect change? How did it help a business stand out in a sea of sameness, overcome a key challenge, unearth unexpected opportunities, or even define an entirely new category? Each project below started out with the need to tell a better story. Each project ended up answering a much bigger question. That's what happens when you go looking for #purpose. And when you have the answer to such questions, you give your business a competitive edge like no other. #narrative #strategy

Just please, please, let's quit overcomplicating the info 🙏 Nobody cares how smart you are or what complex words you found to explain something. We live in the fast-paced world, and you have approx 8.25 seconds to be seen or heard. Do you want to get people interested and insighted or at the very best to be asked millions of questions (you already covered with your polished smart words) after your speech/presentation, etc? Or what is worse to get people bored wondering why they wasted their time? And I don't even want to start on how many people are AFRAID to ASK QUESTIONS, because they don’t want to appear dumb or incompetent. I'm not saying that we have to explain all info like to a 5-year-olds (no harm in that!), but if you are not writing a scientific piece on molecular biology or aerospace engineering, maybe it's better for everyone to minimize potential risks of misunderstanding and time for breaking down the topic you covered? This exact time can be spent on creating more exciting strategies! Curiosity as a practice is another wonderful topic, we will leave it for later by now 😌 I would be happy to hear your thoughts on that. Pros, cons, pitfalls? 🤔

I cannot physically agree with this any more than I already do. So much Strategy is over complicated because we feel the need to show how much thinking and work went into it. Clients don't get it and it's dead on arrival. The best Strategies are powerfully simple.

Business Tip Monday: When it comes to success, remember - where there is no RISK, there cannot be a REWARD. Count the cost and ensure full understanding before engaging. Think it all the way through. Stay focused, keep building your brand. #armyourselfwiththat #businessmindset #accountability #noexcuses #nevergiveup #building

The primary roadblock to agency growth isn't opportunity—it's a lack of strategic vision. CEOs, resist the urge to pursue every new idea. Focus your energy on a cohesive strategy for measurable progress. Looking to accelerate your agency's growth? It's time for a strategic vision reset. Talk to us about defining your path forward. #AgencyGrowth #StrategicVision #BusinessGrowth

5 Lessons I've Learned in My Three Years of Running a PR Agency As I reflect on the past three years of running Brand Talk, it’s incredible to see how far we’ve come, how much we've grown, and the lessons learned along the way. Here are five key takeaways that have shaped both me and the agency: 1. People are your greatest asset Your team is everything. Building a culture of trust, creativity, and collaboration will drive your success more than anything else. 2. Adaptability is non-negotiable The PR landscape evolves quickly. What worked yesterday might not work tomorrow. Flexibility is essential, and the ability to pivot has been critical to our growth. 3. Relationships fuel growth In this sector, it’s not just about campaigns—it’s about relationships. Nurturing connections with clients, media, and stakeholders is what drives long-term results. 4. Consistency wins the race Growth doesn't happen overnight. Consistency in delivering value, whether in client relationships or agency development, is the key to sustained success. 5. Celebrate the small wins In the rush of scaling and delivering, it's easy to overlook small victories. Celebrating these moments keeps morale high and reminds you of the progress you're making every day. Here's to many more lessons ahead! #LeadershipLessons #GrowthMindset #AgencyLife #Entrepreneurship

At The Ox Agency, we don’t just come in and tell you what to do. We become part of your team. Small or big. Seeking to truly understand your business, how it runs, what improvements need made, and we work together with you to set new goals, hold you and your teams accountable, and drive towards the plan we all worked together to build. Does this sound like something you or you organization needs? Let’s have a conversation. Kelly Ambriole #accountability #improvements #goals #build #organization

Embrace New Beginnings As the seasons change, so can your business! September is all about new beginnings. Whether it's launching a new service, tweaking your branding, or setting fresh goals, this month is the ideal time to embrace change and make bold moves. Do you need some direction? I have the perfect answer for this… https://lnkd.in/ePT3Vr-N #NewBeginnings #SeptemberGoals #BusinessGrowth #direction #needdirection #boldmoves #businesssupport

Race! Friends, business is not a race. Embrace slow building: 1. Slow Systems: It allows you to sleep at night. 2. Slow Content: It creates a schedule that is sustainable. 3. Slow Culture: There is no such thing as an emergency. Slow is smooth & Smooth is fast. PS: The only thing that you need to grow is a "Personal brand". #Business #Strategies #Personalbrand

“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.” – Edward De Bono By spending a bit of time reflecting, looking within and taking a moment to stay motivated, we can create those new patterns that our lives, our jobs and our communities need. Here are three questions you can ask yourself when you want to challenge your thoughts, get curious and be creative! #Communication #Culture #Creativity #Innovation #Ideas #Strategy ………………………… Alive With Ideas is a full service communications agency fuelled by creative ideas. We’re on your side and in your corner.