Fun Fact Friday! The Origins of the Coupon> The very first coupon ever issued was by Coca-Cola in 1887. Asa Candler, a partner in the company, distributed handwritten tickets for a free glass of Coca-Cola. This marketing strategy was hugely successful and helped Coca-Cola become a household name. By 1913, an estimated 8.5 million free drinks had been given away! Brands can still leverage on this marketing strategy to win clients and convert sales. Did you know this fact about the origin of coupon marketing? Well, now you know! Talk to us for winning strategies and out of the box campaigns to propel your brand! https://lnkd.in/ddm2EBu8
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"The Coca-Cola Company Share a Coke Campaign" In 2011, Coca-Cola faced a decade-long decline in sales. To counter this, they embraced an unconventional idea that defied standard marketing advice and proved to be a stroke of genius, bringing in an estimated $2 billion in revenue. The Brilliant Idea: Personalize Coca-Cola by replacing the iconic logo with the 150 most popular names in each country. This seemingly crazy move successfully reversed Coca-Cola's 10-year sales slump. Insight 1: Personalization Turns Products into Gifts Having your friend's name on a Coke bottle makes it irresistible as a gift. Additionally, on a bad day, seeing your own name on the bottle enhances the drinking experience. Insight 2: The Best Ads Don't Look Like Ads Instead of traditional advertisements, Coca-Cola leveraged millions of people sharing pictures of personalized bottles. This user-generated content doesn't feel like a typical ad, making it highly effective. Insight 3: Challenge Traditional Advice Coca-Cola defied conventional branding wisdom by discarding their iconic logo, contradicting the first rule of branding. This daring move, as encapsulated by Rory Sutherland's quote, 'The opposite of a good idea can also be a good idea,' proved to be remarkably successful." #ShareaCoke Sayar Soe Hein Thant Zin Htut Zin Thwe Tun - Vicky
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“AB InBev’s rise up the global marketing and advertising charts is something to celebrate with a Stella or two.” Cheers to that. 🍻 If you missed Richard Oppy's keynote at RESET for Growth, check out this write up by Arvind Hickman at B&T: #RESETForGrowth
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🍭 Willy Wonka. 🥣 Kellogg’s Cereal. 👶 A baby clothing company. 🗳️ A politician. What do all of these things have in common? They all experienced major marketing fails in 2024. Disconnects between messaging and consumer expectations serve as cautionary tales for brands navigating the complex world of consumer loyalty, all in an effort to avoid the dreaded label of being ‘canceled’. Check out our latest review of the four biggest marketing fails of 2024 (so far) on our blog now!
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Helping Businesses Succeed with Brand Psychology | Attract Emotionally Connected Clients | Increase Loyalty & Revenue
𝗣𝗲𝗽𝘀𝗶 𝗶𝘀 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱! 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 𝗶𝘀 𝘁𝗮𝗸𝗶𝗻𝗴 𝗼𝘃𝗲𝗿! I had no idea so many people liked Dr Pepper! It's funny because I don't see many people drinking Dr Pepper, so I was surprised until I read the article from News 8 ABC. https://lnkd.in/e6hFN6gf. 𝗖𝗼𝗸𝗲 𝗵𝗮𝘀 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝗲𝗻 𝘁𝗵𝗲 𝗹𝗲𝗮𝗱𝗲𝗿, 𝘄𝗶𝘁𝗵 𝗣𝗲𝗽𝘀𝗶 𝗶𝗻 𝘀𝗲𝗰𝗼𝗻𝗱 𝗽𝗹𝗮𝗰𝗲. 𝗡𝗼𝘄, 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 𝗵𝗮𝘀 𝗽𝗮𝘀𝘀𝗲𝗱 𝗣𝗲𝗽𝘀𝗶 𝘄𝗶𝘁𝗵 𝟴.𝟯𝟰% 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗼𝗺𝗽𝗮𝗿𝗲𝗱 𝘁𝗼 𝗣𝗲𝗽𝘀𝗶'𝘀 𝟴.𝟯𝟭%. 𝗛𝗼𝘄 𝗱𝗶𝗱 𝘁𝗵𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻? According to the article, The Wall Street Journal says it's because of Dr Pepper's big marketing efforts, new flavors, and a unique distribution method. While Coke and Pepsi usually have exclusive deals with certain restaurants, Dr Pepper has deals with both sides. Dr Pepper's 23 flavors are their unique selling proposition. Have you noticed the "23" on their logo and branding? The book "𝟮𝟮 𝗜𝗺𝗺𝘂𝘁𝗮𝗯𝗹𝗲 𝗟𝗮𝘄𝘀 𝗼𝗳 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴" says that being the first to introduce a new idea has distinct marketing an advantage. Dr Pepper was the first to introduce multiple flavors of the same brand, giving them an edge in the market. 𝗗𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿 𝘄𝗮𝘀 𝘁𝗵𝗶𝘀 𝗽𝗼𝗽𝘂𝗹𝗮𝗿? 𝗛𝗼𝘄 𝗰𝗮𝗻 𝘆𝗼𝘂 𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗮 𝘂𝗻𝗶𝗾𝘂𝗲 𝗶𝗱𝗲𝗮 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? 𝗔𝗻𝗱 𝗱𝗶𝗱 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘁𝗵𝗲𝗿𝗲'𝘀 𝗻𝗼 𝗽𝗲𝗿𝗶𝗼𝗱 𝗮𝗳𝘁𝗲𝗿 "𝗗𝗿" 𝗶𝗻 𝗗𝗿 𝗣𝗲𝗽𝗽𝗲𝗿?
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Coca-Cola CEO: Marketing acts as a ‘motor’ to drive financial results… Coca-Cola does not classify marketing spend as a “drag” on margins but rather part of its strategy to tap into growth opportunities, said CEO James Quincey. So, why is marketing so important for Coca-Cola? 🤔 ✅ Brand recognition: Coca-Cola is one of the most recognisable brands globally. Marketing helps maintain and strengthen this brand recognition, making it a top choice for consumers when they think of carbonated beverages. ✅ Consumer engagement: Marketing enables Coca-Cola to engage with its customers, build relationships, and foster brand loyalty. Through campaigns, promotions, and social media, the company can interact with its consumers and adapt to their changing preferences and expectations. ✅ Building emotional connections: Coca-Cola has a long history of creating emotional connections with its consumers. Its marketing campaigns often focus on feelings of happiness, togetherness, and celebration. These emotional connections play a significant role in brand loyalty and consumer choices. It’s awesome to see a global brand shouting about the power of marketing and the impacts increasing their marketing spend has had on financial rewards… Want to find out more about the marketing services we offer? Send us a DM with the word “MARKETING” to find out more… #cocacola #marketing #digitalmarketing #Awesomesauce
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Are you in partner marketing? Coca-Cola's website, Coca-Cola Lens, is an example of how a big brand is pushing insights out to its restaurant and retail partners to help them improve sales. Another example of how brands leverage thought leadership to impact both their and their partners bottom line. Check it out and see how it can enhance your business vision and strategy. What are your thoughts on using such tools for partner marketing? https://lnkd.in/e9TGVNPy
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Graphic Designer and Digital Marketing Specialist | LinkedIn Marketing | Email Marketing | Meta Advertisement | SEO | WordPress Development
Did You Know? Coca-Cola's Secret Weapon Isn't the Recipe Sure, the Coca-Cola formula is legendary, but what REALLY keeps people coming back? I've been digging deep into the marketing magic behind this iconic brand, and it's not just about the taste. Want a hint? It's all about building connections. Let's chat in the comments. What unique marketing tactics have YOU seen Coca-Cola use? #cocacola #brandstartegy Stay tuned for continuous valuable insights on #branding, #design, and #marketing
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Marketing is crucial for companies to build brand awareness, attract customers, and drive sales. Coca Cola, one of the world's largest beverage companies, invests billions of dollars annually into marketing efforts to maintain their market position and connect with consumers worldwide.Their marketing strategies play a significant role in their success and global recognition. #marketingbudget #admediaint #yourbrandisourfocus
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CMO | AI Led Growth | Google: "Steve Kaplan AI" | Product Launches | CRM | SaaS Strategy & Tactical Excellence
Coupons you say: 1,928 Coupon Redemptions in 30 Days. And 19x ROAS from GOOGLE?! Copy Coca Cola. Comment on this post and connect for the 2024 blueprint if you want to emulate Coca Cola's Success
Profitably scaling businesses with TikTok and Facebook ads. Co-Founder of Unicorn Innovations, Unicorn Traffic & Hero Brands. Advisor & Investor.
The ONE marketing strategy that helped Coke quickly become a nationally recognized brand… In the late 1880s Asa Candler bought the Coca-Cola company from John Pemberton. The problem was nobody knew the brand and Coke was marketed as a medicine up until then. To solve this problem Asa came up with a brilliant a novel marketing solution (which may seem obvious today). He created a free sample coupon and started handing them out. People could bring the coupon to any store that sold soda and redeem a free bottle of Coke. The campaign was an instant success and Asa began mailing coupons, putting coupons in magazines and even having sales people out in streets around the country handing them out. It’s estimated that between 1894 and 1913 1 in 9 Americans received a free Coke. This strategy helped Coca-Cola become a nationally recognized brand and propel them to where they are today as one of the most iconic and successful companies in history.
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Absolutely, 2Stallions co-founder and director, Razy Shah's insight into the art of positioning, a crucial aspect of #DigitalMarketing, is spot-on and incredibly clear! 🌟 It's fascinating to see how brands like Coca-Cola and Cadbury, through #BrandPositioning, have become almost synonymous with their respective products. They've skillfully lodged themselves into the collective consciousness, making their names the first that come to mind in their categories. 🥤🍫 Taking the example of 7UP as the 'UNCola', Razy showcases a classic case of ingenious #MarketingStrategy. By contrasting itself with the dominant cola brands, 7UP not only stood out in a crowded market but also carved out a new niche for itself. This strategy brilliantly leverages existing market dynamics to create a distinct identity. 💡 In the sphere of #CreativeMarketing, the power of positioning is often emphasised similarly. Finding that sweet spot where a brand can connect with a familiar idea yet stand out with a unique twist is what turns a brand from being just another option to becoming a top-of-mind choice. 🎯 One example in the digital realm, highlighting #ConsumerPsychology, is how Spotify positioned itself not just as another music streaming service, but as a platform for personalised music discovery. They capitalised on the universal love for music and introduced features like personalised playlists, resonating deeply with users' desire for a unique, tailored experience. 🎵📱 Positioning, a key element in #BusinessInsights, is indeed an art – it requires creativity, insight into consumer psychology, and a deep understanding of the market landscape. It's what separates memorable brands from the rest, cementing their #BrandIdentity. Here's to mastering this art and seeing more brands make their indelible mark in the minds of consumers! 🚀🌍
Digital Marketing Agency Co-Founder | ACLP Certified Trainer | Marketing Trainer | Guest Lecturer | LinkedIn Top Voice 2024
This is the most misunderstood part of marketing and advertising and probably the reason why campaigns fail for most companies. Ever wondered why, when I say "cola," your mind instantly echoes 'Coca-Cola'? Or when I mention "chocolate," the first sweet image that dances in your thoughts is 'Cadbury'? That is the remarkable power of positioning. Positioning is about claiming real estate in your mind, associating a brand so closely with a word or idea that it becomes the immediate go-to. It's about taking a familiar concept and cleverly nesting your brand atop it. Here's the secret: we've all formed early associations with certain ideas. When a brand swiftly taps into that existing familiarity and makes it uniquely its own, it's like casting a spell. Let me break it down. The key is to either be the first to claim a new idea in someone's mind or to seize an existing idea in a fundamentally fresh way. Take, for instance, the cola wars in the U.S. - where 3 out of 4 drinks were colas, with The Coca-Cola Company securing the number one position and Pepsi trailing at number two. But what about the third spot? Enter 7UP with a stroke of brilliance, declaring themselves the 'UNCola.' In one fell swoop, they positioned themselves as the antithesis of cola, leveraging people's ingrained notion of what a cola should be. It was a masterstroke, claiming a unique space in consumers' minds by presenting themselves as the refreshing alternative. So, here's to the art of positioning – a mix of familiarity and innovation that transforms brands into unforgettable associations. Do you have such examples of brand positioning? #branding #brandpositioning
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