Chris Cooper’s Post

If you want to generate more revenue in your gym without raising rates, use an on-ramp process to welcome new clients. Years ago, the goal was just to cram lots of people into group classes as fast as possible. This plan was borrowed from the martial-arts community, and it did not work well in functional fitness gyms. Now we know that on-ramps are a key feature of great gyms. On-ramps set clients up for long-term success and boost revenue in gyms. If you don’t have an on-ramp, it’s time to create one. And if you have one, it’s time to audit and improve. https://lnkd.in/gXSQXJBf #crossfitaffiliates #gymbusiness #fitnessbusiness #yogabusiness #fitbiz #yogabiz #gymbiz #gymowner #fitnessbusiness #gymowners #businessquestions #twobrainbusiness #entrepreneurship #businesshelp #freeresources #ceo #profit #revenue #retention #businesshelp #businessmentorship #gymownerlife

“Use my dumbells and treadmill for 40 minutes”—that’s what $30 gets you. But coaching is worth much more. You’re giving people exactly what they need to accomplish important health and fitness goals in a group, small-group or one-on-one setting. That’s worth hundreds of dollars a month. Many old-school gym owners didn’t realize that. We priced our coaching at $100 or $150 a month. Back in 2010 or so, we thought that was a lot. In 2024, we know those prices were far too low. They didn’t reflect the value we provided. Our top gyms are now so good at creating value that our Top 10 ARM leaderboard is incredible. It’s packed with numbers that would have blown my mind in 2010. https://lnkd.in/g-YYdR9p #crossfitaffiliates #gymbusiness #fitnessbusiness #yogabusiness #fitbiz #yogabiz #gymbiz #gymowner #fitnessbusiness #gymowners #businessquestions #twobrainbusiness #entrepreneurship #businesshelp #freeresources #ceo #profit #revenue #retention #businesshelp #businessmentorship #gymownerlife

“Use my dumbells and treadmill for 40 minutes”—that’s what $30 gets you. But coaching is worth much more. You’re giving people exactly what they need to accomplish important health and fitness goals in a group, small-group or one-on-one setting. That’s worth hundreds of dollars a month. Many old-school gym owners didn’t realize that. We priced our coaching at $100 or $150 a month. Back in 2010 or so, we thought that was a lot. In 2024, we know those prices were far too low. They didn’t reflect the value we provided. Our top gyms are now so good at creating value that our Top 10 ARM leaderboard is incredible. It’s packed with numbers that would have blown my mind in 2010. https://lnkd.in/gEdrJB9w #crossfitaffiliates #gymbusiness #fitnessbusiness #yogabusiness #fitbiz #yogabiz #gymbiz #gymowner #fitnessbusiness #gymowners #businessquestions #twobrainbusiness #entrepreneurship #businesshelp #freeresources #ceo #profit #revenue #retention #businesshelp #businessmentorship #gymownerlife

🏋️ Exploring the Opportunities of Opening a Local Gym 🏋️ Thinking about starting a local gym? 💪🏽🏠 Discover the key factors you need to consider, from market demand to equipment investment and community engagement. 📈🛠️ Understand the potential benefits and challenges of entering the fitness industry and how to set your gym up for success. 🏅🚀 Get the insights you need to turn your gym venture into a thriving business. 🌟 #GymBusiness #FitnessIndustry #LocalGym #Entrepreneurship #MarketDaily https://lnkd.in/dcgEgT_j

The Race to the Bottom: How to Set Your Gym Apart From Competitors Many gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete on price. But this approach shrinks the profit margin until the gym is forced to go out of business. In this episode of “Run a Profitable Gym,” host Mike Warkentin discusses how to battle commoditization with Chris Cooper, Two-Brain founder and CEO. https://lnkd.in/g4c_ewFh #crossfitaffiliates #gymbusiness #fitnessbusiness #yogabusiness #fitbiz #yogabiz #gymbiz #gymowner #fitnessbusiness #gymowners #businessquestions #twobrainbusiness #entrepreneurship #businesshelp #freeresources #ceo #profit #revenue #retention #businesshelp #businessmentorship #gymownerlife

The Race to the Bottom: How to Set Your Gym Apart From Competitors Many gyms are “racing to the bottom” with lower and lower prices that destroy their value. This happens because of commoditization: When clients can’t differentiate between options, they choose the cheapest one, so many gym owners feel pressure to compete on price. But this approach shrinks the profit margin until the gym is forced to go out of business. In this episode of “Run a Profitable Gym,” host Mike Warkentin discusses how to battle commoditization with Chris Cooper, Two-Brain founder and CEO. https://lnkd.in/g3B5BqPs #crossfitaffiliates #gymbusiness #fitnessbusiness #yogabusiness #fitbiz #yogabiz #gymbiz #gymowner #fitnessbusiness #gymowners #businessquestions #twobrainbusiness #entrepreneurship #businesshelp #freeresources #ceo #profit #revenue #retention #businesshelp #businessmentorship #gymownerlife

Are you passionate about fitness and ready to turn your passion into a business? Learn how to start a successful fitness business with our comprehensive guide. From creating a business plan to marketing strategies. #fitnessbusiness #entrepreneur #fitnesstraining #fitnessbusiness #gymstartup #entrepreneurship"

In the competitive world of fitness coaching and entrepreneurship, finding ways to increase earnings and sustain a thriving business is essential. Discover the key strategies for fitness professionals to boost their income by diversifying revenue streams in our latest blog. https://lnkd.in/gTsEF2rM

🏋️♀️ Ready to Revolutionize Your Fitness Business? At Versagym, we believe that a successful gym doesn’t have to be tied down by high overhead costs. Imagine running a profitable fitness business with low overhead and high margins! Here’s how our unique mobile gym model can transform your approach: 1️⃣ No Leases: Say goodbye to hefty lease payments and reduce your overhead costs. 2️⃣ Profitable Niche: Maximize your earnings by tapping into a growing market. 3️⃣ Minimal Expenses: Operate efficiently and scale easily without the burden of traditional gym expenses. 4️⃣ Mobile Gym: Enjoy the flexibility of offering personalized training sessions at homes, offices, or outdoor spaces. With Versagym, you're not just a trainer; you're part of the mobile fitness revolution! 🚀 🌟 Interested in making the shift? Let's connect and explore how you can elevate your fitness business! #FitnessBusiness #MobileGym #Entrepreneurship #Versagym #LowOverhead #HighMargins #FitnessRevolution #GymOwner

🚀 Ready to elevate your business game in the fitness industry? Look no further than Sell My Gym! 🏋️♂️🏋️♀️ At Sell My Gym, we’ve revolutionised the process of buying and selling fitness businesses. Our platform transforms what used to be a complex and time-consuming task into a series of straightforward, easy-to-navigate steps. 🌟 Why Choose Sell My Gym? 🔹 Simplicity & Ease of Use: Our user-friendly interface allows gym owners to list their properties quickly and efficiently. 🔹 Precision for Investors: Entrepreneurs and investors can explore potential investments with ease, thanks to our comprehensive and intuitive search features. 🔹 Effective Connections: Whether you're aiming to expand your portfolio or seeking the right buyer for your gym, our platform is designed to make connections not only simple but highly effective. Join the growing community of fitness entrepreneurs who trust Sell My Gym for seamless transactions and unparalleled support. Ready to make your next big move? Let's get started! www.sellmygym.co.uk #SellMyGym #FitnessIndustry #BusinessGrowth #GymOwners #Investors #Entrepreneurs #FitnessBusiness #BuySellGym #BusinessOpportunity #StreamlineSuccess