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𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 This week the spotlight lands on Kate Smiley (Rodgers), Global Brand Media Director at GE HealthCare. In this latest episode discover how GE HealthCare's spin-off and powerful storytelling shape a new legacy. Tune in as Kate discusses: • GE HealthCare's pivot to impactful storytelling during the pandemic • How compelling narratives boost demand generation and sales • Creating a lasting legacy through strategic brand management 🎙️ Listen now, wherever you get your podcasts: https://lnkd.in/ehQ4XwyE #b2bmarketing #marketingpodcast #MastersofB2BMarketing

Lena Weissenbacher

Sr. Communications Manager, Central Europe

2mo

I am so into your approach and working with you, Kate Smiley (Rodgers)

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