Twogether ’s Post

🎙 Twice the inspiration in our podcast episode this week with MariCarmen Ribes Espinosa and Maureen Muthua from Kyndryl as they share their learnings and core marketing strategies that led to success. Tune into the episode here: https://lnkd.in/d72cqjn4 #B2B #B2BTech #growth #ABM #marketing

Becoming an independent company offers several benefits, including the autonomy to make strategic decisions, tailor operations to specific goals, and directly cultivate company culture. It allows for more agile responses to market changes and the opportunity to establish a strong, distinct brand identity. Web search results on benefits of becoming an independent company

Competing with your direct competitors? Think again. In our latest Spotlight Podcast, Ryan Lazar of Qualtrics dives into the tough go-to-market challenges of 2023. As budgets tighten, the battle isn’t just against direct competitors; it’s about capturing a more significant slice of the overall tech budget within organizations. 🔑 Key Takeaways: ➡️ Early Engagement: Demonstrating your product's value to executives from the start is vital. ➡️ Thought Leadership: With buyers more informed than ever, owning the room and demonstrating industry expertise is critical. ➡️ Building Relationships: Cultivate multiple internal champions to navigate complex budget landscapes. 🔑 Ryan emphasizes a focused go-to-market strategy: 1. People: Secure executive sponsorship and build trust to elevate discussions. 2. Processes: Use a mutual success plan to create a clear rollout strategy that addresses everything from security to legal. 3. Prioritization: Identify which opportunities align with your resources and customer profile to maximize effectiveness. Tune in here for more insights: https://buff.ly/4btkaux

At #Barracuda, we’re embracing the evolution of partner success! Learn about our new #PartnerSuccessProgram, how we're transforming the partner ecosystem, and how we’re helping hybrid partners drive customer success and exceptional growth. Jason Beal, VP of Worldwide Partner Ecosystems, shares insights in a new #ChannelJourneys podcast that we break down here: https://bit.ly/3TjnhOO

We are in the year of the brand crisis—that's what we uncovered in TrustRadius' 2024 B2B Buying Disconnect Report. In 2023, our report found that brands were focused on proving 💰 ROI. This year, creating #BrandAwareness and preference at every stage of the buying journey is crucial, especially for challenger and small companies. This is something I talk about with Valerie Riley, VP of Marketing and Strategy, on Insightly, an Unbounce company's Closing Time podcast. 👏 I also wrote about our conversation and added a few more thoughts on the matter in a blog. You can find both here: https://bit.ly/3X6HXMz #YearOfTheBrandCrisis

🎙️ New Podcast Video Premiere! 🎬 Join Justin Esgar and Eric Anthony with guest Jeff Farris, CEO of CloudRadial - 💡 Discover innovative strategies for MSPs in the digital age - 🌐 Learn about enhancing client engagement and service efficiency - 📈 Gain insights for your MSP business growth 🔗 Watch here: https://buff.ly/3O2Vyzx In this episode, we delve into the transformative world of MSPs with insights from CloudRadial's CEO, Jeff Farris. Uncover the secrets to staying ahead in the rapidly evolving tech industry, and learn how to revolutionize your approach to managed services. It's an essential listen for anyone in the MSP space looking to elevate their business! #MSP #CloudRadial #DigitalTransformation #TechInnovation #BusinessGrowth #ManagedServices #TechPodcast

Skills, community, and innovation – the ultimate formula for success! In this podcast episode, IBM's Meredith Stowell shares her insights on why building a strong community is essential in today’s fast-paced tech world. Learn about the importance of skills development and how you can contribute to a thriving ecosystem. 🔗 https://lnkd.in/ekVcGv3F #skillsdevelopment #TechCommunity #b2bmarketing #CustomerEngagement #theb2bengagementpod

Simplifying complex technologies is key to staying ahead in tech-driven markets. In this podcast episode, Mark Czaja, CTO of Parker Hannifin, shares strategies for enhancing customer experiences through technology. Listen and transform your GTM approach! 🎧 https://lnkd.in/ez4H-SPq #TechSimplification #CustomerDriven #MarketingStrategy #CustomerEngagement #SalesExcellence #TheB2BEngagementPod 

In the dynamic world of partnerships, achieving and maintaining alignment is a critical factor in driving performance and success. Join us as we explore the invaluable insights shared by three experts in the field: Beth Schapira from Microsoft, Joy Verplank from AVEVA, and Garrett D. Kramer from Infor. Through their collective wisdom and extensive experience, we uncover the secrets to navigating alignment challenges within partnerships. These experts share real-world examples and practical strategies, emphasizing the importance of identifying and addressing misalignments at strategic, tactical, and operational levels. Tune in now at https://lnkd.in/gdKZtRw7 and on your favorite podcast platforms and share your experiences navigating alignment in partnerships. How have you identified and addressed misalignments to improve collaboration?

🎧 Tune in to our latest podcast episode featuring Badar Jaffer, Media Buyer at RepStack, as he shares his incredible journey from tech to digital marketing. 🚀 Discover how his passion for marketing and a solid tech foundation have led to success in the industry. Don’t miss out on insights about career transitions, client success, and the future of media buying! Watch Now: 𝐡𝐭𝐭𝐩𝐬://𝐲𝐨𝐮𝐭𝐮.𝐛𝐞/𝐊𝐫𝐮𝐐𝐇𝐀𝐃𝐎𝐘𝐟𝐬 #DigitalMarketing #TechToMarketing #RepStackPodcast #MediaBuyer #RemoteWork #GrowthMarketing #MarketingSuccess #RepStack