Tye DeGrange 📈’s Post

The Flywheel newsletter has dropped to kick off the New Year. In episode #41, we delve into some fun predictions for 2024. https://lnkd.in/gDmUH8JE I am trying to channel The Simpons' uncanny ability to predict the future.

#CannesLions2024 - We're here! 🍐 We're beyond excited to meet with our retail media network, brand, and agency friends to discuss how Pear's shoppability engine drives media performance. If you or your team are attending and looking to elevate your shoppable media strategy —let’s connect! Drop a note in the comments to meet up and learn more. #CannesLions #shoppability #performancemarketing #pearconnect 

In this episode, the one and only Jon Loomer sits down with Brian Roisentul to discuss: 👉 Joom Loomer's long-form video tips and secrets to publish a video every day of the year. 👉 His content creation routine and the best-performing platforms 👉 2023 changes in Meta Ads 👉 Favorite Meta Ads' new features 👉 How advertising agencies need to evolve in 2024 👉 Recommendations for media buyers in 2024 And many more relevant topics for brands and marketers. Tune in: https://lnkd.in/dntbXg3j -- This episode was brought to you by Portless. Frustrated with cash flow tied up in lengthy inventory shipments from China? Dreading those long 45-60-day waits for your inventory to arrive? Portless is the fulfillment game-changer for DTC and e-commerce brands. Don't juggle with overstocks, stockouts, or let cash flow suffer. With Portless, enjoy fast 3-5 day replenishments on your most popular items. Learn more: https://bit.ly/3vm1r4p

🚨 Escalating customer acquisition costs are pushing margins to the brink. What's the future of DTC with this new reality? 💡 Key takeaway? Warby Parker's CEO, Dave Gilboa, reveals leveraging existing customers as the primary marketing vehicle. With word-of-mouth being the top source for attracting new customers, it's clear that authentic engagement outperforms traditional advertising. 🤔 What does this mean for the future of marketing in the DTC space? Could focusing on customer experience and organic growth be the blueprint for success? 🧠 Mental note: The possibility of selling to a new customer: 5-20% The probability of selling to an existing customer: 60-70% 🎥 Check out the video:

The direct-to-consumer (DTC) boom has hit a critical juncture. After a record year in 2021, many DTC companies are now grappling with the realities of profitability and sustainability. What went wrong, and what’s next for these DTC companies? Take a look at the shifts and strategies for the new decade in this video. https://lnkd.in/dxCEp_SU #InnovationStrategy #DirectToConsumer #BusinessModel #ecommerce #digital

I find the idea of this level of personalization in a shopping cart quite disturbing. Does anyone feel safe with sharing every single aspect of their in-store experience with other companies? #CustomerCentricity #CustomerExperience #DesignThinking #BusinessModels #HumanCenteredDesign #Innovation #Ideation #InnovationAcceleration #InnovationManagement #LeanDevelopment #ProductCreation #ProductDevelopment #ProductInnovation #ProductLifecycleManagement #LCM #R&D #Technology #turnaround #restructuring #strategicpartnerships #consultingservices  #strategicthinking #marketintelligence #strategy #strategic #capitalraising #capitalization#capital #innovateforchange #fundamentals #innovativesolutions #possibilities #sustainabilty #sustainableinvestment #businessconsulting #strategicplanning #consumers #businessmodel #bethechange #fundraising https://lnkd.in/eQYp8zjW

A Simple Positioning Statement To Increase Conversions Full episode: https://lnkd.in/dTYcnfYc #ecommerce #ecommercetips #ecommercebusiness #ecommercemarketing

Is your hero image the superHERO on the digital shelf? (The star player that sells your product) - Grabs shoppers' attention instantly. - Showcases your brand personality. - Sets the tone for the product experience. Share your digital shelf superHERO! 🛒 #GrowWithNewWave

Despite their large market, they are still facing a downturn. That brings up a critical point: even with their scale, challenges remain. Nearly every DTC brand is struggling at the moment, and from an architectural standpoint, many are facing issues. They often deal with data silos, process silos, and significant churn, which makes it difficult to sustain growth. Given these structural challenges, how do you think these brands can improve their scalability and market position while addressing these operational inefficiencies? Watch the full episode: https://lnkd.in/g4GQzYhr Background Soundtrack: Away From You – Mauro Somm #Anaplan #SupplyChain #WBSRocks

Everyone was telling Keith Penn and I that #SellersSummit2024 was going to be amazing. They were right. Organized by Steve Chou and Toni Herrbach, attendees had the opportunity to learn and discuss great strategies pertinent to any big brand hoping to cultivate sustainable growth for their company. As a seller myself, I benefitted greatly from the Summit’s speakers and other like-minded attendees who are passionate about strategies for scaling. My favorite part of the conference was the abundant opportunities to network and build connections among the industry's best. Perhaps my favorite moment was making a new connection during a morning coffee run. It’s always fun to bond over one’s love of coffee. Here are a few takeaways I'd like to share: 1 TikTok Shops: The fee increases are making sellers tread carefully but all of us see the potential. Quantity > Quality…currently. 2 Walmart: Continues to be a hot topic for boosting overall profits but man, there's a lot of headaches on the way. 3 Cash Flow Struggles: eCommerce owners are still wrestling with cash flow and profitability. 4 Social Content Strategy: Leveraging social content effectively can drive stronger demand and cut acquisition costs. 5 Amazon Advertising AI: Ritu Java and Mina Elias always bringing in some really cool tactics to help sellers optimize while also saving time. I'm truly grateful to have met everyone last week, new and old friends. It's always a pleasure when you can talk shop. Special shoutout to the Carbon 6 and Jungle Scout teams; you all make every conference worth going and we're always happy to be a part of your squad. Until next time, Seller's Summit.