Branding has always been of interest to me, especially regarding how new products are positioned in the marketplace. Is Swatch Group cheapening the prestige/ branding of Blancpain (288 years old) by pulling it into a collaboration with Swatch, a modern brand? How does that affect the value of non-Swatch branded Blancpain pieces? Is this akin to seeing a brand such as Rolex marked down 30% or 40% at an authorized dealer, a-la Michael Kors at an outlet mall? Perhaps at this lower price point/brand pegging, Swatch is taking a chance that this collaboration will spark interest in Blancpain. Yet again, many consumers have destoyed the spirt of horology by just buying/flipping watches as if they were real estate, instead of enjoying and wearing the pieces they purchased. A previous boss once told me, “Make it an expensive brand , or make it inexpensive brand. However, it can’t be both”.
Deep dive into the details of the Blancpain X Swatch collab. The five new watches in the collection are made of Bioceramic. For the very first time, this innovative material is paired with Swatch SISTEM51, the first and only mechanical movement whose production is entirely automated. The watch colors, specifically developed for this collaboration, were inspired by the magnificent nudibranchs that inhabit our oceans. Discover: https://lnkd.in/eVPDKmbN #ScubaFiftyFathoms #BlancpainxSwatch #Swatch