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“The one word which describes this movement, or wave of AI, it’s democratization. The technology is now so mature that anybody can use it.” At #ProsAndContent 2024, our head of AI Research, Gaurav Sharma, discussed AI's journey, impact and future in a vibrant marketing panel on “AI Enterprise Applications – The Real, The Hype, The Ugly” with experts from ServiceNow, Optimizely and Knotch We unpacked this incredible discussion and AI’s potential ahead. Here are our top 5 takeaways: 1. AI: A True Game-Changer in Marketing Strategy –  AI is the future of marketing, transforming marketing organizations, pacing up revenue generation, and reshaping the future of content creation. It's not just a tool, it embodies ‘the change’—accelerating operational efficiency while unlocking new avenues for customer engagement.   2. Democratizing AI: Revolutionizing Marketing Landscape – The emergence of user-friendly and innovative AI tools has broadened its access beyond tech circles. Now, even tomorrow's leaders can leverage the power of AI to amplify their marketing strategies. 3. Generative AI: Revolutionizing Content Generation – AI is redefining content creation, empowering marketers to generate content at scale that resonates with specific audiences. It's ushering the art of storytelling into an exciting new era.   4. Criticality of AI in the Evolving Job Landscape – AI technologies pave the way for new opportunities. The need of the hour is to embrace these changes and master the use of AI tools to thrive in this dynamic landscape.   5. AI: Unleashing the Power of Creativity – AI is a catalyst for human creativity, not a replacement. The blend of AI capabilities with human imagination holds massive potential for creating one-of-a-kind, engaging brand stories. Let's embrace this journey ahead and true revolution in content creation. Join the conversation as we explore the transformative journey of AI in marketing, outlining the potential challenges and unfolding the road towards limitless possibilities.   Watch the full session here:  bit.ly/3zAswCG  #AIinMarketing #FutureOfMarketing   This post was created with Typeface, with a little help from a human.

Super excited about the huge impact this wave is going to create. And we’re hiring for MLE and Applied Scientist roles at different levels of seniority. Get in touch or spread the word please!

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