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Editor at Tyre Industry Publications Ltd

Triangle Tyre will exhibit at The Tire Cologne with a 150sqm booth designed to highlight its role in the European tyre market. The prominent stand (see picture) will also feature a 12sqm LED wall to enhance the manufacturer’s impact on the global tyre fair, helping it to stand out amongst the 273 confirmed exhibitor stands confirmed for the event at time of writing. Triangle Tyre is a mainstay of the largest European fair, exhibiting at every event since The Tire Cologne replaced Messe Essen’s biannual Reifen event. Triangle revealed that its booth will showcase brand-new products across the PCR, TBR, and OTR segments, demonstrating Triangle's focus on delivering top-class solutions across all segments. The design of the booth builds on that employed by Triangle at The Tire Cologne 2022. Triangle said the previous booth had drawn “many positive comments from the industry professionals, especially Triangle customers.” As part of its engagement with customers, Triangle Tyre will host an exclusive gala dinner at the prestigious Park-Café in Cologne, offering a unique networking opportunity in a picturesque setting along the Rhine River. The Triangle brand was relaunched in Europe with the opening of its regional headquarters in Italy in 2017. The brand assembled a team of experienced tyre professionals, tasked with increasing volumes distributed across all countries in the continent and strong long-term partnerships with key importers and distributors who are opinion leaders in their respective national markets. Triangle has also upgraded the quality of its product ranges in each segment in recent years. It targets “best-in-class from a price positioning-quality ratio perspective” across segments, while its OTR range is well-established around the world through original equipment supply deals in many markets with leading machinery brands. (Images: Triangle Tyre) https://lnkd.in/ednVnQ7p

Triangle Tyre prepares 150sqm booth for The Tire Cologne 2024

Triangle Tyre prepares 150sqm booth for The Tire Cologne 2024

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